... Whitmore, Coaching for Performance) ‘• Coaching is an approach to management – how one carries out the role of being a manager • Coaching is a set of skills for managing employee performance to deliver ... believe the term creative should be reserved for the creative department - it includes everyone involved in the creative process, whether as writer, artist, designer, performer, programmer, ... performance - so if you want your creative team to perform better, one of the most important things you can is to help them achieve creative flow more often Not only will this raise their creative...