... management 6.6% are executive directors 3% are execution staff 6% are other 8% of respondents are from the US and Canada, with the rest spread evenly among the UK, Ireland, Europe, Asia and ... types of marketing tactics TV and radio are also notoriously expensive; therefore, they are a natural irst category to cut Only 7% of respondents are increasing investment in this area: 33% are not ... It also aims to get the company’s name, brand and message in front of as many eyes as possible Marketers are putting more money into direct marketing because “they’re getting smarter, says David...