... screened at in- house cinemas, but in the cinemas of rival studios as well.11 Thus the industry was, and continues to be, geared to revenue maximization strategies, with each studio striving to produce ... the sole investors, regularly acting as entrepreneurs in putting together those nexus of contracts that bind talent to productions Indeed, Hollywood now offers extensive opportunities for individuals/ ... released by the majors increased only marginally, in contrast to the total number of releases, which increased from 318 films in 1988 to 444 films in 1999 However, the majors still dominated box-office...