... results of the thesis is true The specified marketing strategy, the competitive improvement strategy launched from a case study of protective and marine coating products in Sigma Yung Chi Coatings ... tools and machines, a wide range of coatings have come into beings in the world market in general and in Vietnam in particular Being aware of potential in segment of protective and marine coatings, ... Chi Coatings staffs 3.1.2.1 Market Share After a period of penetrating into the market of Vietnam, the product of protective and marine coatings by Sigma Yung Chi Coatings gradually gains the...