how to make your communication stick phần 9 doc
how to make your communication stick phần 9 doc
... your audience thinking this, so you must be very pre-cise as to what you want them to do. To create your call to action, it’s always worth going back to your RAP Reminder Card™ (page 193 ) to ... potential customer knowing about your competitors’ strengths. Or, when you want your colleagues to buy into something, but they see that as extra work for them and don’t want to know.So, how to handle ... EFFECT 9 Transferring your workings into the above layoutYou have three working papers:• your big skeleton (part 5);• ‘If I were you’ (part 6); and• your call to action (part 7). To slot...
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how to make your communication stick phần 4 doc
... between your chin and the chin of the person you are speaking to) . How long should you spend with each person?Earlier on, you saw how important it was to set goals. If your goal is to meet ... missed.Again, why not look at this now? Remember to use the four tips above, and to keep it brief. To make it even easier, why not ask your friends what they think your best things are. This would help ... which you can choose your best.A couple of templates for your 30–60 seconds to get you started:• I … [help … AFTERs];• I work with … [your typical clients] • to help them … [your AFTERs in detail]•...
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how to make your communication stick phần 1 pps
... Jelly Effect How to make your communication stick ANDY BOUNDSTEAM LinG2Why ‘the Jelly Effect’? How many times have you been excruciatingly bored when listening to a presentation? How many times ... ntsAcknowledgements xiWho am I to tell you how to communicate? xiii1 The best way for you to read this book 12 Why ‘the Jelly Effect’? 53 The AFTERs 9 4 Networking 215 How to sell more 89 6 Referrals 1337 ... speaking to constantly glance over your shoulder to fi nd someone else to talk to? Or, when selling, have you ever known that your potential customer is just not interested? In fact, they have totally...
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how to make your communication stick phần 2 pot
... learn how to get in and out of conversations, which groups of people to approach, and which to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and ... discovered what an ideal customer looked like, and focused on fi nding lots of them.Which brings me back to your business. To fi nd your ideal customers, look down your current customer list, and highlight ... need to turn your answers into ‘yes, yes’ …For you to achieve the results someone with your abilities should get …… the only skill you need to master is …… the ability to persuade others how...
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how to make your communication stick phần 3 pps
... to add your surname, do so, but it is not essential.• Therefore, simply attaching your business card to your lapel is not enough (your name won’t be large enough to read). You need to specifi ... needed to be good at networking – good manners and the ability to chat. You just need to know how to use these existing skills in a new con-text.TEAM LinGNETWORKING / 59 The BIG QUESTION to ... to the people he wanted to. Networking is hard enough. Don’t make it harder by not know-ing who you want to speak to. TEAM LinGNETWORKING / 49 Individuals versus groupsThe fi rst step is to...
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how to make your communication stick phần 5 ppsx
... improve your sales’ because• ‘We make potential customers more likely to buy from you than your competitors’ because• ‘We make you look better than your competitors’ because• ‘We make you ... www.andybounds.com/winthatpitchTEAM LinG 90 / THE JELLY EFFECT How to sell moreAFTERs-based selling(superb idea)Jelly selling(bad idea)My ABC method: how to use your AFTERs to sell more Are AFTERs relevant to every ... particular customer –Customer X – how do you find what their DESIRED AFTERs are?• How it works• Don’t forget these tips to help close the deal How to change everything you do to being an...
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how to make your communication stick phần 7 pps
... going to have to do more than nothing.2 For the referral to work, there must be an obvious benefi t to all three parties.3 It is your responsibility to make it crystal clear to the referrer how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the gardener might come back to Tom saying that Tom had recommended him to somebody who wouldn’t pay his worth. However, if Tom ... guaranteed to work to ask your business contacts to recommend a good one.So, yes, targets like referrals. They seek referrals. And that brings us on to: Benefi ts to referrersAs a child, I used to...
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how to make your communication stick phần 8 ppsx
... things to focus on. Your body language, your content, what the slides should look like. What to wear, what to do with your hands, how to phrase your key points. What to do with your voice, how to ... how to present with cha-risma, how to create an aura as you speak. How to get buy-in from your audience, how to engage them, handling your nerves, the best way to practise. The list goes on ... it’s not in your nature to do so.So, decide on how you want to thank/reward your referrers, and stick to it.Who helps who fi rst?There are two ways you can get referrals from your referrers....
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how to make your communication stick phần 10 pptx
... 2–3audiencesconcentration 198 9 empathy 194 –5golden rule 194 JOLT analysis 195 –8memory 2 09 13presentations 194 –213Be certain, selling more 117–20beachball, selling more 98 9 big question, networking 59, 70bluntness, ... – act on your content.You can book Andy to speak at your conferences and team events, or to coach your senior decision makers. His areas of expertise include:• Improving your communication; • ... 125–6benefi ts 128 9 communications 9 19 differentiating 128focus 115–16Green Corridor of Doom 227–30networking 61–6pricing 128 9 professions 96 referrals 157–8RITES 110selling more 93 –116aim,...
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the jelly effect how to make your communication stick
... to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and the right questions to ask so they are pleased that they spoke to you.The fi rst step to ... countless newspaper ‘exclusives’ relaying in detail how he was about to be sacked.TEAM LinGThe Jelly Effect How to make your communication stick ANDY BOUNDSTEAM LinG22 / THE JELLY EFFECTNetworkingWhen ... speaking to constantly glance over your shoulder to fi nd someone else to talk to? Or, when selling, have you ever known that your potential customer is just not interested? In fact, they have totally...
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