how to make your communication stick phần 9 doc
how to make your communication stick phần 9 doc
... your audience thinking this, so you must be very pre-
cise as to what you want them to do.
To create your call to action, it’s always worth going back to your RAP
Reminder Card™ (page 193 ) to ... potential customer knowing about
your competitors’ strengths. Or, when you want your colleagues to
buy into something, but they see that as extra work for them and don’t
w...
how to make your communication stick phần 4 doc
... between your chin and the chin of the person
you are speaking to) .
How long should you spend with each person?
Earlier on, you saw how important it was to set goals. If your goal is to
meet ... missed.
Again, why not look at this now? Remember to use the four tips above,
and to keep it brief.
To make it even easier, why not ask your friends what they think your
b...
how to make your communication stick phần 1 pps
... Jelly Effect
How to make your
communication stick
ANDY BOUNDS
TEAM LinG
2
Why ‘the Jelly Effect’?
How many times have you been excruciatingly bored when listening
to a presentation?
How many times ... nts
Acknowledgements xi
Who am I to tell you how to communicate? xiii
1 The best way for you to read this book 1
2 Why ‘the Jelly Effect’? 5
3 The AFTERs 9
4 Networki...
how to make your communication stick phần 2 pot
... learn how to get in and out of conversations,
which groups of people to approach, and which to leave alone. I’ll
show you how to introduce yourself so people think you’re worth
talking to, and ... discovered what an ideal customer looked like, and focused on
fi nding lots of them.
Which brings me back to your business. To fi nd your ideal customers,
look down your cu...
how to make your communication stick phần 3 pps
... to add your surname, do so, but it is not essential.
• Therefore, simply attaching your business card to your lapel is not
enough (your name won’t be large enough to read). You need to
specifi ... needed to be good
at networking – good manners and the ability to chat. You just
need to know how to use these existing skills in a new con-
text.
TEAM LinG
NETWORKING /...
how to make your communication stick phần 5 ppsx
... improve your sales’
because
• ‘We make potential customers more likely to buy from you than
your competitors’
because
• ‘We make you look better than your competitors’
because
• ‘We make you ... www.andybounds.com/winthatpitch
TEAM LinG
90 / THE JELLY EFFECT
How to sell more
AFTERs-based selling
(superb idea)
Jelly selling
(bad idea)
My ABC method: how to use your...
how to make your communication stick phần 7 pps
... going to have to do more than
nothing.
2 For the referral to work, there must be an obvious benefi t to
all three parties.
3 It is your responsibility to make it crystal clear to the referrer
how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the
gardener might come back to Tom saying that Tom had recommended
him to somebody who wouldn’t pay his...
how to make your communication stick phần 8 ppsx
... things to
focus on. Your body language, your content, what the slides should
look like. What to wear, what to do with your hands, how to phrase
your key points. What to do with your voice, how to ... how to present with cha-
risma, how to create an aura as you speak. How to get buy-in from your
audience, how to engage them, handling your nerves...
how to make your communication stick phần 10 pptx
... 2–3
audiences
concentration 198 9
empathy 194 –5
golden rule 194
JOLT analysis 195 –8
memory 2 09 13
presentations 194 –213
Be certain, selling more 117–20
beachball, selling more 98 9
big question, networking 59, 70
bluntness, ... –
act
on your content.
You can book Andy to speak at your conferences and team events, or
to coach your senior decision makers. His areas of expert...
the jelly effect how to make your communication stick
... to leave alone. I’ll
show you how to introduce yourself so people think you’re worth
talking to, and the right questions to ask so they are pleased that they
spoke to you.
The fi rst step to ... countless newspaper ‘exclusives’
relaying in detail how he was about to be sacked.
TEAM LinG
The Jelly Effect
How to make your
communication stick
ANDY BOUNDS
TEAM LinG...
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