how to make your communication stick phần 3 pps

... to add your surname, do so, but it is not essential. • Therefore, simply attaching your business card to your lapel is not enough (your name won’t be large enough to read). You need to specifi ... remember your name, so wouldn’t have approached you through embarrassment. These are the main name badge rules: • It’s your fi rst name people want to know, so make it easy...

Ngày tải lên: 10/08/2014, 11:20

... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 89 6 Referrals 133 7 Presentations ... Jelly Effect How to make your communication stick ANDY BOUNDS TEAM LinG 2 Why ‘the Jelly Effect’? How many times have you been excruciatingly bored when list...

Ngày tải lên: 10/08/2014, 11:20

... improve your sales’ because • ‘We make potential customers more likely to buy from you than your competitors’ because • ‘We make you look better than your competitors’ because • ‘We make you ... EFFECT How to sell more AFTERs-based selling (superb idea) Jelly selling (bad idea) My ABC method: how to use your AFTERs to sell more Are AFTERs relevant to every pr...

Ngày tải lên: 10/08/2014, 11:20

... going to have to do more than nothing. 2 For the referral to work, there must be an obvious benefi t to all three parties. 3 It is your responsibility to make it crystal clear to the referrer how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the gardener might come back to Tom saying that Tom had recommended him to somebody who wouldn’t pay h...

Ngày tải lên: 10/08/2014, 11:20

... things to focus on. Your body language, your content, what the slides should look like. What to wear, what to do with your hands, how to phrase your key points. What to do with your voice, how to ... how to present with cha- risma, how to create an aura as you speak. How to get buy-in from your audience, how to engage them, handling your nerves...

Ngày tải lên: 10/08/2014, 11:20

... learn how to get in and out of conversations, which groups of people to approach, and which to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and ... discovered what an ideal customer looked like, and focused on fi nding lots of them. Which brings me back to your business. To fi nd your ideal customers, look down your cu...

Ngày tải lên: 10/08/2014, 11:20

... between your chin and the chin of the person you are speaking to) . How long should you spend with each person? Earlier on, you saw how important it was to set goals. If your goal is to meet ... which you can choose your best. A couple of templates for your 30 –60 seconds to get you started: • I … [help … AFTERs]; • I work with … [your typical clients] • to help the...

Ngày tải lên: 10/08/2014, 11:20

... your audience thinking this, so you must be very pre- cise as to what you want them to do. To create your call to action, it’s always worth going back to your RAP Reminder Card™ (page 1 93) to ... potential customer knowing about your competitors’ strengths. Or, when you want your colleagues to buy into something, but they see that as extra work for them and don’t w...

Ngày tải lên: 10/08/2014, 11:20

... potential 34 –5 relationships 32 3, 76–9 reticular activator 31 , 32 right room 23 4, 86–7 skills 26–7, 36 –8, 46–71 standing up 79–80 summary 73 suppliers, potential 32 3 talking 38 TEAM LinG 224 / THE ... – act on your content. You can book Andy to speak at your conferences and team events, or to coach your senior decision makers. His areas of expertise include: • Imp...

Ngày tải lên: 10/08/2014, 11:20

... to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and the right questions to ask so they are pleased that they spoke to you. The fi rst step to ... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 8...

Ngày tải lên: 06/07/2014, 15:31