how to make your communication stick phần 1 pps

... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 89 6 Referrals 13 3 7 Presentations ... making your communication stick / by Andy Bounds. p. cm. Includes bibliographical references and index. ISBN 978 -1- 8 411 2-760-6 (pbk. : alk. paper) 1. Bus...

Ngày tải lên: 10/08/2014, 11:20

... to add your surname, do so, but it is not essential. • Therefore, simply attaching your business card to your lapel is not enough (your name won’t be large enough to read). You need to specifi ... remember your name, so wouldn’t have approached you through embarrassment. These are the main name badge rules: • It’s your fi rst name people want to know, so make it easy...

Ngày tải lên: 10/08/2014, 11:20

... improve your sales’ because • ‘We make potential customers more likely to buy from you than your competitors’ because • ‘We make you look better than your competitors’ because • ‘We make you ... speaking to a particular customer – Customer X – how do you find what their DESIRED AFTERs are? • How it works • Don’t forget these tips to help close the deal How to c...

Ngày tải lên: 10/08/2014, 11:20

... going to have to do more than nothing. 2 For the referral to work, there must be an obvious benefi t to all three parties. 3 It is your responsibility to make it crystal clear to the referrer how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the gardener might come back to Tom saying that Tom had recommended him to somebody who wouldn’t pay his...

Ngày tải lên: 10/08/2014, 11:20

... things to focus on. Your body language, your content, what the slides should look like. What to wear, what to do with your hands, how to phrase your key points. What to do with your voice, how to ... Prepare your 15 seconds’ Step F: Transition zone Step G: Prepare your RAP Reminder Card TM During: delivery skills to impress your audience After: how to f...

Ngày tải lên: 10/08/2014, 11:20

... learn how to get in and out of conversations, which groups of people to approach, and which to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and ... discovered what an ideal customer looked like, and focused on fi nding lots of them. Which brings me back to your business. To fi nd your ideal customers, look down your cu...

Ngày tải lên: 10/08/2014, 11:20

... between your chin and the chin of the person you are speaking to) . How long should you spend with each person? Earlier on, you saw how important it was to set goals. If your goal is to meet ... 73 During the event Think about your … 1. Big fish list 2. Goals for the night Pick up your … 1. Business cards 2. Pen 3. Name badge Before the event Key issue 1: Who to appro...

Ngày tải lên: 10/08/2014, 11:20

... following: 1 Build a skeleton around your 15 seconds Since your 15 seconds are your most powerful messages, you must base your entire presentation around them. So create your skeleton by writing your ... your audience thinking this, so you must be very pre- cise as to what you want them to do. To create your call to action, it’s always worth going back to your...

Ngày tải lên: 10/08/2014, 11:20

... else?’ 11 2 13 Be certain 11 7–20 beachball 98–9 certainty 11 7–20 closing the deal 11 3 14 computer company 12 1–5 Convince 12 0–7 drills/holes 95, 97 exclusion 10 4 focus 94 10 4 golden rule 13 0 1 IT ... company 12 1–5 jelly selling 91 3 none to one 10 3–4 PR company 10 0 1 problem solving 98, 10 2 questions 11 2 13 ‘sales’ 10 2–3 selling points 97–8, 10 2–3, 12 0–7...

Ngày tải lên: 10/08/2014, 11:20

... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 89 6 Referrals 13 3 7 Presentations ... to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and the right questions to ask so they are pleased that the...

Ngày tải lên: 06/07/2014, 15:31