101 marketing strategies for accounting law consulting and professional services firms phần 7 pps
101 marketing strategies for accounting law consulting and professional services firms phần 7 pps
... information,
you must be careful to design a process that will give you useful
and reliable information.
101 Marketing Strategies
168
Waugh 14 2/4/04 10:36 PM Page 168
Develop Consistency
For ... turnover and increasing staff satis-
faction is the key to staff making clients happy.
Do Unto Others
Unfortunately, in both law and accounting firms, too often we
witness a “Dr. J...
101 marketing strategies for accounting law consulting and professional services firms phần 10 pps
... 208
Identifying problems
“business physical,” 70 , 72
and cost-benefit analysis, 75 , 76
costing problems, 77 , 78
“financial physical,” 70 72
Internet research, 68 70
listening skills, 66–68
methods of ... to keep you in-
formed of my progress.
Thank you for being my client and for helping me expand my
practice.
With warmest regards,
(signed)
101 Marketing Strategies...
101 marketing strategies for accounting law consulting and professional services firms phần 4 pptx
... need.
Conclusion
The consultative professional thinks past the services sale to the
needs of the client and to the long-term relationship.
101 Marketing Strategies
76
Waugh 07 2/4/04 10:38 PM Page 76
83
CHAPTER
EIGHT
The ... certifications and similar measures of technical compe-
tence. Yet most firms don’t have standards for returning phone
calls or keeping in touch wi...
101 marketing strategies for accounting law consulting and professional services firms phần 6 doc
... wants to improve its marketing, the effort has to
start from the top. The managing partner should be a cheer-
leader, a source of rewards, and an inspiration.
101 Marketing Strategies
140
Waugh ... your
prospects and situation. For example, you can keep your
prospect involved in your sales presentation by showing her a
list of your references and asking her if she knows anyone...
101 marketing strategies for accounting law consulting and professional services firms phần 8 docx
... four Ps of marketing and is one that few
professionals use. Accounting and law firm marketing has
improved over the past 20 years in three of the Ps of marketing
(place, product, and promotion). ... your practice, use this formula to set up a system
that works for you.
101 Marketing Strategies
196
Waugh 17 2/4/04 10:35 PM Page 196
What Premium Services Can You Offer...
101 marketing strategies for accounting law consulting
... effective in hun-
dreds of the world’s most successful firms.
101 Marketing Strategies for Accounting, Law, Consulting, and Professional
Services Firms has been over 30 years in its development. Beginning ...
Introduction
9
Waugh 01 2/4/04 10:31 PM Page 9
Marketing
Strategies
John Wiley & Sons, Inc.
Troy Waugh
101
for
Accounting, Law, Consulting,
and Pro...
Adaptive Techniques for Dynamic Processor Optimization_Theory and Practice Episode 1 Part 7 ppsx
... Feb. 20 07.
[28] H. P. Forghani-zadeh and G. A. Rincón-Mora, “Current-sensing techniques
for DC–DC converters,” Proc. 2002 Midwest Symp. Circuits and Systems
(MWSCAS), vol. 2, pp. 577 –580, Aug. ... integrated
ADC for implantable biomedical applications,” IEEE Trans. Circuits Syst. I,
Reg. Papers, vol. 51, no. 1, pp. 174 – 177 , Jan. 2004.
[30] Y. K. Ramadass and A. P. Chandrak...
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