... 6), 1 67 195, 2 14 attracting winners, 170 – 177 money, 171 – 173 positive culture, 170 – 171 recognition/rewards, 173 – 175 small versus large business, 175 – 178 what people want, 176 – 177 firing, 1 87 191hiring:certification, ... un-derstanding of the key issues•Focusing more on possibilities for the future than the here-and-nowTLFeBOOK THE 7 IRREFUTABLE RULES OF SMALL BUSINESS GROWTH 2 14 THE PURSUIT OF PURPOSEThis ... entrepreneur, 72 73 customer, knowing/understanding,80– 84 50-mag solution, 79 –80ideas, 76 79 internal/external, balancing, 71 72 macroview, 73 76 small business and, 70 71 suggested next steps, 84 Market...