Nonprofit internet strategies phần 2 doc
Nonprofit internet strategies phần 2 doc
... spot 21 79
Web + Portals + Banners 73 27
Press ads 17 83
Radio 34 66
Billboards 26 74
PR 17 83
Newspapers and magazine inside 62 38
Inserts 16 84
Free postcards 5 95
Spontaneous 0 100
TOTAL 25 ... a 20 -year-old Chicago-based nonprofit MSO providing computer planning,
assessment, training, and technical support services to the nonprofit and gov-
ernment community. His 25 -year car...
Nonprofit internet strategies phần 2 pot
... 27
Year
Percent of All New Monthly Supporters
35
30
25
20
15
10
5
0
1997 1998 1999 20 00 20 01 20 02 2003
1.4
3
7
22
19
28
32
EXHIBIT 3.1 Evolution of Online Donors
Source: Greenpeace.org.ar
For our event ... a 20 -year-old Chicago-based nonprofit MSO providing computer planning,
assessment, training, and technical support services to the nonprofit and gov-
ernment communi...
Nonprofit internet strategies phần 3 doc
... campaign:
MSN.ca
Impressions: 25 0,097
Clicks: 545
Click rate: 0 .22 %
Doubleclick.com
Impressions: 320 ,0 12
Clicks: 20 8
Click rate: 0.06%
Toronto.com
Impressions: 2, 035
Clicks: 30
Click rate: 1.47%
Canoe.ca
Impressions: 1 72, 289
Clicks: ... France: The White Lion Press
Limited, Kermarquer, 56310, 20 02. ISBN: 09518971 52.
Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies fo...
understanding momentum stock trading strategies phần 2 doc
... y0 w1 h1" alt=""
Nonprofit internet strategies phần 1 pot
... Michael W., 1963–
HF5415. 126 5.N65 20 05
658′.054678—dc 22
2004 025 805
Printed in the United States of America
10987654 321
What Should Go Into an Online Planned Giving Area? 22 5
Major Gifts Online: ... 19
The Fundamentals of Strategy 20
Mission, Objectives, and Activities 21
Constituency 22
Applying Strategy—Sample Case 23
Conclusion 24
CHAPTER 3
Multichannel Marketing 26...
Nonprofit internet strategies phần 4 pps
... have both had a profound impact on grassroots advocacy.
In 20 01, 42 million Americans used the Internet to research public policy issues;
2
23
million sent comments to public officials about policy ... of
over 300 clients and the achievement of profitability in 20 02 and 20 03. Sheeraz
is an active member of the board of directors for Nonprofit Technology Enter-
prise Network (N-T...
Nonprofit internet strategies phần 5 pptx
... 20 03 December 20 03 Growth Change
United States 131,0 52, 267 1 32, 151,758 .84% 1,099,491
Source: Nielson//NetRatings
Increasing Prevalence of Web Forms versus Acceptance
of E-mail Submissions
Nonprofits ... http://www.volunteermatch.org/about/corporate/index.jsp.
21 . Online Volunteering Service, http://www.onlinevolunteering.org.
22 . World Volunteer Web , http://www.worldvolunteerwe...
Nonprofit internet strategies phần 6 pps
... www.amnesty.ca/response.html, which also emphasizes
186 ANNUAL GIVING
Percent
Life Expectancy
25
20
15
10
5
0
40 50 60 70 80 90
1.5
2. 5
3.5
5.5
9.5
22
EXHIBIT 14.5 Lifetime Value of Online Donors
Source: Canadian Direct ... gift.
Since April 20 01, www.dailybread.ca has raised more than $25 0,000, while
www.givegroceries.com has raised more than $20 0,000. The food bank has received
o...
Nonprofit internet strategies phần 7 pptx
... ($44 .27 ) was more than double the average
offline donation ( $21 .33).
New Donors, New Dollars 21 9
$50
$25 0
$650
$1,500
$3,000
0
500
1,000
1,500
2, 000
2, 500
3,000
3,500
1999 20 00 20 01 20 02 2003
Year
Dollars ... online
solicitation?
21 2 SPECIAL EVENTS AND SPONSORSHIPS
20 4 SPECIAL EVENTS AND SPONSORSHIPS
20 03 Online Registrants
20 03 Total Registrants
20 02 Offline Reg...
Nonprofit internet strategies phần 8 ppt
... Activity 25 9
25 2 INSTITUTIONAL SUPPORT
EXHIBIT 17.4 Continued
Philanthropic information:
Amount Recipient Date
$1,150,000 National Academy Foundation 20 02
$1,000,000 Raza Development Fund 20 02
$800,000 ... Initiative 20 02
$500,000 Alvin Ailey American Dance Theater 20 02
$500,000 National Community Reinvestment Coalition, DC, For
Citigroup Financial Literacy Leadership Initiat...