[Kinh Tế Học] Market Research - Nghiên cứu thị trường Phần 1 ppsx

... trờng (1) - Căn cứ vovịtríhng hóa trong tái sản xuất - Căn cứ vo tầm quan trọng của thị trờng - Căn cứ votínhchấtkinhdoanh - Căn cứ vo quan hệ cung cầu - Căn cứ vo lĩnh vực kinh doanh - Căn cứ ... L L ự ự a a ch ch ọ ọ n n thị thị tr tr ờng ờng mục mục ti ti ê ê u u Nguyên lý Marketing ThS. Nguyễn Văn Thoan - ĐH Ngoại th-ơng - 2003 Ch Ch ơ ơ ng ng 2. 2. Ng...

Ngày tải lên: 28/07/2014, 08:20

... Ph Ph ơ ơ ng ng ph ph á á p p nghi nghi ê ê n n c c ứ ứ u u thị thị tr tr ờng ờng 3.6. Sử dụng kết quả nghiên cứu . Đa ra các quyết định . Xây dựng các chính sách kinh doanh . Dự đoán về thị trờng Nguyên lý Marketing ThS. Nguyễn Văn Thoan - ĐH Ngoại th-ơng - 2003 Ch Ch ơ ơ ng ng 2. ... Analysis Descriptive Analysis Univariate Analysis Bivariate Analysis Multivariate Analysis Inte...

Ngày tải lên: 28/07/2014, 08:20

... Techniques Sampling Techniques The Marketing Research Process The Marketing Research Process Population Population Q Q Total group that the Total group that the researcher wants to researcher wants to study study Census Census Q Q Collection ... Techniques Sampling Techniques The Marketing Research Process The Marketing Research Process Q Q Probability sample Probability sample...

Ngày tải lên: 28/07/2014, 08:20

... Exploratory Research Exploratory Research The Marketing Research Process The Marketing Research Process Q Q Helps gain understanding of the Helps gain understanding of the research question research ... Power. Survey of Buying Power. ” ” Research Design Research Design The Marketing Research Process The Marketing Research Process Q Q Master plan for research Master plan...

Ngày tải lên: 28/07/2014, 08:20

... project Q Q Research firm takes over marketing Research firm takes over marketing research function on behalf of client research function on behalf of client Full-Service Research Firms Full Full - - Service ... Types of Marketing Research Firms Types of Marketing Research Firms Q Q Syndicated Service Syndicated Service Firms Firms Q Q Full Full - - Service Resear...

Ngày tải lên: 28/07/2014, 08:20

... measured measured Q Q Reliability Reliability Q Q Validity Validity Competitor Research Competitor Research Q Q Research Market Research Market History History Q Q Audit Current Audit Current Competitors Competitors Consumer Survey Research Consumer Survey Research Consumer ... rivals Substitute threats Substitute threats Secondary Research Secondary Research Secondary...

Ngày tải lên: 28/07/2014, 08:20

... campaign campaign 1 1 2 2 3 3 4 4 5 5 6 6 Customer Visits in Business-to-Business Marketing Customer Visits in Customer Visits in Business Business - - to to - - Business Marketing Business Marketing Consumer ... customer Q Q Hands Hands - - on consumer on consumer research research Q Q Motivational research Motivational research Qualitative Observation Researc...

Ngày tải lên: 28/07/2014, 08:20

... visits in business - - to to - - business marketing business marketing Q Q Focus group research Focus group research Q Q Electronic observational research Electronic observational research Q Q Decision ... Observation Research Qualitative Observation Research Q Q Voice of the customer Voice of the customer Consumer Research Consumer Research Q Q Hands Hands -...

Ngày tải lên: 28/07/2014, 08:20

... Disagree 4 3.60 10 7. 81 22 13 .66 Normal 15 13 . 51 27 21. 09 29 18 . 01 Agree 42 37.84 42 32. 81 51 31. 68 Strongly agree 50 45.05 49 38.28 53 32.92 Total 11 1 10 0.00 12 8 10 0.00 16 1 10 0.00 It ... 49 17 2 14 3 4.03 4 4 Having a clear strategy 0 25 232 10 3 40 3.40 3 3 Enhancing merger 11 1 11 6 12 1 34 18 2.33 2 3 Expanding market 16 2 78...

Ngày tải lên: 27/12/2013, 15:10

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Ngày tải lên: 13/07/2014, 23:20