advances in customer relationship management

... Customer Relationship Management 1 Daniel Catalán-Matamoros Chapter 2 Customer Relationship Management and Business Intelligence 13 Aida Habul and Amila Pilav-Velić Chapter 3 Investigating ... Popović Chapter 8 Business Intelligence in Telecoms Industry: A Service Oriented Approach 125 Tanko Ishaya and Musiliudeen Folarin Advances in Customer Relationship Man...

Ngày tải lên: 01/07/2014, 00:20

... accessing neces- sary information, resolving inconsistencies in the retrieved information, filtering away irrelevant and unwanted information, and integrating infor- mation from heterogeneous information ... and Process Management RESEARCH ARTICLE KM Technology in Customer Relationship Management 9 concerned with coordinating customer relations across all business functions, poin...

Ngày tải lên: 24/01/2014, 00:20

... customers will be divided into different groups like above. In order to influence the customer behavior, Strategic plan for applying customer relationship management in Vietnam joint stock commercial ... the main objective is not to find new customers, the main objectives in this phase as below (within three year):  Finish procurement, and deploy the software of customer...

Ngày tải lên: 26/11/2013, 20:57

... every business is customers. It is by protecting and investing in this single most important asset that companies can establish the foundation for a sustainable business. In fact, improving customer ... optimize the presentation of information for their business. By standardizing customer management functions into a single UI, companies can reduce training and system maintenance...

Ngày tải lên: 27/06/2014, 14:20

... planning, the organization puts at risk the very customer relationships it seeks to maintain. Customer Relationship Management2 CRM A comprehensive approach for creating, maintaining and expanding customer ... data turned into information and information turned into acustomer-satisfy- ing action. Implementing CRM is a nonnegotiable in today’s business environment. Whether your cus...

Ngày tải lên: 23/10/2013, 05:15

... planning, the organization puts at risk the very customer relationships it seeks to maintain. Customer Relationship Management2 CRM A comprehensive approach for creating, maintaining and expanding customer ... data turned into information and information turned into acustomer-satisfy- ing action. Implementing CRM is a nonnegotiable in today’s business environment. Whether your cus...

Ngày tải lên: 26/10/2013, 16:15

... khách hàng, qua đó làm tăng lợi nhuận bán hàng. Marketing Tự động Zoho CRM cung cấp công cụ Quản lý chiến dịch, E- mail marketing và Tạo các chào hàng từ các nguồn khác nhau (như mẫu Web-to-Lead, ... modun cùng với nhiều lựa chọn linh động. Ngoài ra, 25 mẫu báo cáo được sắp xếp theo các modun khác nhau mà có thể được sử dụng ngay để khi tham khảo và nâng cao kinh nghiệm hiểu biết....

Ngày tải lên: 09/12/2013, 21:15

... trị mối quan hệ với khách hàng (Customer relationship management - CRM) Công ty bạn đã sử dụng CRM chưa? Nếu bạn đã từng mua sản phẩm nước hoa của Calvin Klein tại www.drugstore.com, thì chắc ... không? Vậy Customer Relationship Management là gì? Trong các hoạt động kinh doanh cũng như quản lý hành chính, mỗi công ty đều có những mối quan hệ với khách hàng, với các đối...

Ngày tải lên: 14/12/2013, 19:15

... consider whether a customer is going to be active in the future. Also does not incorporate the expected cost of maintaining the customer in the future Past Customer Value ∑ = += N 1n n in )r1(*GC ... 127 Spending Pattern of a Customer The above customer is worth $302.01 in contribution margin, expressed in net present value in May dollars. By comparing this score...

Ngày tải lên: 22/12/2013, 14:16

... been since a customer last placed an order with the company • Frequency-how often a customer orders from the company in a certain defined period • Monetary value- the amount that a customer ... 1 • Example: – Customer base: 400,000 customers – Sample size: 40,000 customers – Firm’s marketing mailer campaign: $150 discount coupon – Response rate: 808 customers (2.02%) Recency cod...

Ngày tải lên: 22/12/2013, 14:16