Customer Relationship Management: The Winning Strategy in a Challenging Economy pot

... into a capacity planning system. Any changes to the probability of the deal are automatically reflected in the capacity planning system and the closing of the deal fires off a process in the inventory ... consolidation has the potential not only to reduce the costs associated with storing and maintaining data, but also to make data more relevant. Too many organization...

Ngày tải lên: 27/06/2014, 14:20

... can do better than most. In the end you still have to continue doing research because variables in the market can change at any time. Investing today also has many more advantages than it had ... happening all around you and the globe than this can be used as a strategy in investing. Janice Revell goes into great detail on different investment strategies in her article, &...

Ngày tải lên: 17/03/2014, 16:20

... activities, increasing the success rate and the value of contracts concluded. In the same time, the access of the managers to this database streamlines the activities because they can take decisions ... configuration, the system testing, the training of its users and the creation of a plan that can monitor, evaluate and update the information system components...

Ngày tải lên: 29/03/2014, 23:20

... find a relevant strategy for VPBank, the thesis will analyze competitive advantages based on analyzing SWOT and value chain. Data is definitely collected from secondary data source. They are ... Value chain analysis After taking value chain analysis and comparing with some selected competitors. We can understand where VPBank is standing in the market and what competitive advanta...

Ngày tải lên: 26/11/2013, 20:57

... for the time value of money • Limitations: Does not consider whether a customer is going to be active in the future. Also does not incorporate the expected cost of maintaining the customer in the ... Customer Relationship Management: A Database Approach MARK 7397 Spring 2007 James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 71...

Ngày tải lên: 22/12/2013, 14:16

... • Monetary value- the amount that a customer spends on an average transaction • Tracks customer behavior over time in a state-space www.drvkumar.com Copyright Dr. V. Kumar, 2005 • Aggregate Share-of-Wallet ... summation of value of sales made by all the J firms that sell a category of products to the focal customer Information source: Primary market research Evalua...

Ngày tải lên: 22/12/2013, 14:16

... have the capability to not only gather and make available relevant information in a timely fashion, but also provide tools for analyzing and sharing the information in a meaningful way and allow ... managerial data analysis and mining. Database for Advances in Information Systems 30(1): 77–94. Brown SA. 2000. Customer Relationship Management: A Strategic Imperative in...

Ngày tải lên: 24/01/2014, 00:20

... The Marketing Strategy of a multinational join stock company multinational join stock company has a certain advantage: a multinational join stock company has always kept its prices as competitive ... another main task of the department. • Financial and Accounting department: this department deals with all financial and accounting matters. Another main function is to manage the...

Ngày tải lên: 27/10/2012, 16:51

... 53 5. Managing and Sharing Customer Data 57 Return to Your Strategies 57 Data vs. Information 59 Managing Customer Information—Databases 62 Ethics and Legalities of Data Use 70 v Managing Your CustomerService/Sales ... your CRM strategy can actually serve as a bench- mark for every other strategy in your organization. Any organiza- tional strategy that doesn’t serve to create, m...

Ngày tải lên: 23/10/2013, 05:15

... internal customers as advocates for your depart- ment or area. For you and your team, CRM is about growing advocates and finding new ways to add value. Finally, what do we mean by customer relationships” ... for the Harvard Business Review titled “After the Sale Is Over.” In it he explained that the sale is just the beginning of the relationship with your customer a relation...

Ngày tải lên: 26/10/2013, 16:15