Leander Kahney''''''''s Inside Steve''''''''s Brain 6 pdf
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... index.
eISBN : 978-1-44 06- 3257-0
1. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management.
3. Computer industry—United States. I. Title.
HD 969 6.2.U62J6 36 2008
338. 761 004’092—dc22 2007049270
Without ... Group (USA) Inc.
Copyright © Leander Kahney, 2008
All rights reserved
Library of Congress Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... becomes more expressive. We
headed back for the house with a deal wrapped up.”
6
Two weeks later, on December 20, 19 96, Amelio
announced that Apple was buying NeXT for $427 million.
Jobs returned ... efficient than Dell, supposedly
the industry’s operational gold standard. (More on this in
Chapter 6. )
4. Staying focused.
Over the years, the list of products Jobs hasn’t done has
grown qui...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... you make are not the
things that you do, but the things you decide not to do,”
Sculley told me.
6
A study by Elke den Ouden of the Eindhoven University
of Technology in The Netherlands found that ... system (about $25). This is why Dell bought
Alienware, a boutique gaming machine manufacturer, in
20 06.
It’s been clear for years that Apple doesn’t compete in
the same market as PC companies...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... “jousting” at Apple when the
iPhone was launched in the summer of 2007. The iPhone
initially cost $60 0, but within two months of its release, Jobs
had dropped the price to $400. There were howls ... more
guards are stationed at opposing corners of the rectangular
booth, monitoring the sides. Everything inside the curtain is
also wrapped, including the tops of the display stands.
Even the m...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... 20 06, Apple launched an internal investigation
headed by two board members: former U.S. vice president
Al Gore and former IBM and Chrysler chief financial officer
Jerry York. In December 20 06, ... been resolved at the time of this
writing. In 20 06, the Securities and Exchange Commission
launched a widespread investigation into more than 160
companies, including Apple and Pixar, that had ....
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... Chapter 6
Inventive Spirit: Where Does the
Innovation Come From?
”Innovation has nothing to do with how ... off his leather shoes and put on the
sneakers. “Steve is a militant vegan,” the source explained.
Inside the company, Jobs is known simply as “Steve” or
"S.J.” Anyone else whose name is Steve ... fell
off a cliff.) Jobs showed the audience a slide of a
gravestone inscribed with...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... combination of retail stores, the iPod, Macs, and
more bang for its buck. Microsoft in 20 06 spent more than
$6 billion on R&D and is on track to spend $7.5 billion in
2007. Microsoft finances ... blame. They’re so terrified of making a
mistake, they always go with what they’ve done before.”
26
The same is true when it comes to hardware. When
developing a product, Sony managers would...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... big and clunky or small
and useless. Most were based on fairly small memory
chips, either 32 or 64 Mbytes in size, which allowed them to
At first, Jobs pondered the idea of opening a few sto...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... AT&T] doesn’t want to see their West Coast
network go down because some application messed up.”
6
While Jobs is exaggerating that one unruly app will take
down a cell network, it can certainly ... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” s...
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