... Text 5 56
Binary Data (Audio, Image, Etc.) 557
Data for Data Mining 557
Constructing the Customer Signature 558
Cataloging the Data 559
Identifying the Customer 560
First Attempt 562
Identifying ...
The Role of Data Warehousing 4
The Role of Data Mining 5
The Role of the Customer Relationship Management Strategy 6
What Is Data Mining? 7
What Tasks Can B...
... but analyze and forecast the demand of customers in the
current period or near future as well. VPBank will meet all demands completely and perfectly
and they will understand their customers deeply, ... provide analysis and evaluation tools and create the model of
analyzing and forecasting the demand, the risk of customers in order to support VPBank to
build and maintain the...
... represents a
catalyser for the integration of providers
and customer data. Every organization
must understand better the customers’
experiences, integrating data both from
customers and providers. ... bellow.
The information about customers
represents a valuable resource for a
company. Every organization manages
the information about its customers in
68
• the creati...
... your ticket to success.
Customer Relationship Management Defined
Customer Relationship Management is a comprehensive
approach for creating, maintaining and expanding customer
relationships. Let’s ... organization puts at risk the very customer
relationships it seeks to maintain.
Customer Relationship Management2
CRM A comprehensive
approach for creating,
maintain...
... your ticket to success.
Customer Relationship Management Defined
Customer Relationship Management is a comprehensive
approach for creating, maintaining and expanding customer
relationships. Let’s ... organization puts at risk the very customer
relationships it seeks to maintain.
Customer Relationship Management2
CRM A comprehensive
approach for creating,
maintain...
... đối với khách hàng, qua đó làm
tăng lợi nhuận bán hàng.
Marketing Tự
động
Zoho CRM cung cấp công cụ Quản lý chiến dịch, E-
mail marketing và Tạo các chào hàng từ các nguồn
khác nhau (như ... Chuyên nghiệp, vui lòng liên hệ:
i3 Network Systems
Regus Center, 63 Lý Thái Tổ
Hà Nội - Việt Nam
Tel: +84 4 912 860 0
Email: sales@i3systems.net
http://www.i3systems.net/crm
ZohoC...
... việc với khách hàng nào, khách hàng là đối tác
Quản trị mối quan hệ với khách hàng (Customer
relationship management - CRM)
Công ty bạn đã sử dụng CRM chưa?
Nếu bạn đã từng mua sản phẩm ... việc trên đều được thực hiện tự động nhờ hệ thống Quản
trị mối quan hệ với khách hàng (Customer relationship management - CRM).
Xu hướng sử dụng CRM để tạo dựng và duy trì các mối liên h...
... tied to churn and
abandonment, making this trickier than it looks.
6. You need to understand NPV calculations.
•
Computation of Customer Profitability
•
Past Customer Value of a customer
Where ... Calculate Customer Lifetime Value
1. You must be able to forecast profit contributions
2. You must understand the cost of marketing
3. You must be able to forecast retention rates of...
... 1
100 20 .20
Customer 2
1000 200 .20
Customer 3
1000 500 .25
Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3
and target more of their marketing efforts (mailers, ... number of customers
= Si / Sij
Where: S = sales to the focal customer, j = firm, i = customers who buy brand
Information source:
Numerator: From internal records
Denominator: Throu...