Data For Marketing Risk And Customer Relationship Management 4 potx
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Chapter 17 Preparing Data for Mining 539 What Data Should Look Like 540 The Customer Signature 540 The Columns 542 Columns with One Value 544 Columns with Almost Only One Value 544 Columns with ... Finding Hubs and Authorities 333 Creating the Root Set 333 Identifying the Candidates 3 34 Ranking Hubs and Authorities 3 34 Hubs and Authorities in Practice 336 47 0 64...
Ngày tải lên: 07/04/2014, 11:16
Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises
... segmentations and measures the effectiveness of each segmentation. Marketing campaigns base on customer database: Use the database and information of each segmentation to plan and implement marketing ... Savings account 797,116 1,032,513 29.53% 1, 541 , 341 49 .28% * Current account 1 34, 697 210,371 56.18% 283,198 34. 62% * Others 42 ,819 31,109 -27.35% 45 ,050 44 .8...
Ngày tải lên: 26/11/2013, 20:57
THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx
... represents a catalyser for the integration of providers and customer data. Every organization must understand better the customers’ experiences, integrating data both from customers and providers. ... analysis on groups and subgroups of products. IT specialists create the infrastructure of the CRM information system and are responsible for the good function of the sy...
Ngày tải lên: 29/03/2014, 23:20
ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE
... Retainingexistingcustomers and discovering newones • Buildinga relationship withyour customer • IncreasetheCRMsysteminVinaPhone 23 ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR ... Eachareahastheirownsystem,tracking and keeping recordsondifferentsoftware • Management doesnothaverealtimeperformance information • Customer Servicedoesnot...
Ngày tải lên: 18/04/2014, 16:31
Customer relationship management
... your ticket to success. Customer Relationship Management Defined Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships. Let’s ... organization puts at risk the very customer relationships it seeks to maintain. Customer Relationship Management2 CRM A comprehensive approach for creating, maintain...
Ngày tải lên: 23/10/2013, 05:15
Customer Relationship Management
... Managing and Sharing Customer Data 57 Return to Your Strategies 57 Data vs. Information 59 Managing Customer Information—Databases 62 Ethics and Legalities of Data Use 70 v Managing Your CustomerService/Sales ... your ticket to success. Customer Relationship Management Defined Customer Relationship Management is a comprehensive approach for creating, maintaining a...
Ngày tải lên: 26/10/2013, 16:15
Tài liệu Giải pháp Quản trị Quan hệ Khách hàng (Customer Relationship Management - CRM) docx
... về: Pentium IV 1 .4 Ghz hoặc cao hơn, 512 MB RAM chạy 2000 Professional + SP4 / 2000/2003 Server / XP Professional hay Linux: RedHat 8.0 / Mandrake 10.1 / SuSe 9.3 / Fedora 4 Bộ phận ... đối với khách hàng, qua đó làm tăng lợi nhuận bán hàng. Marketing Tự động Zoho CRM cung cấp công cụ Quản lý chiến dịch, E- mail marketing và Tạo các chào hàng từ các nguồn khác nhau (...
Ngày tải lên: 09/12/2013, 21:15
Tài liệu Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) doc
... việc với khách hàng nào, khách hàng là đối tác Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) Công ty bạn đã sử dụng CRM chưa? Nếu bạn đã từng mua sản phẩm ... việc trên đều được thực hiện tự động nhờ hệ thống Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM). Xu hướng sử dụng CRM để tạo dựng và duy trì các mối liên h...
Ngày tải lên: 14/12/2013, 19:15
Tài liệu Customer Relationship Management: A Database Approach - Class 6 pptx
... Customer Relationship Management: A Database Approach MARK 7397 Spring 2007 James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 713 743 -41 75 Class ... prioritization is arrived at for directing future marketing efforts Jan Feb March April May $ Amount 800 50 50 30 20 GC 240 15 15 9 6 302.0 148 6 5 )0125.01( 240 4 )0125.01(15 3 )0...
Ngày tải lên: 22/12/2013, 14:16
Tài liệu Customer Relationship Management - A Databased Approach docx
... 1 100 20 .20 Customer 2 1000 200 .20 Customer 3 1000 500 .25 Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, ... 2005 RFM Method 1 • Example: – Customer base: 40 0,000 customers – Sample size: 40 ,000 customers – Firm’s marketing mailer campaign: $150 discount coupon – Response rate: 80...
Ngày tải lên: 22/12/2013, 14:16
- data mining techniques for marketing sales and customer relationship management ebook
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- data mining techniques for marketing sales and customer relationship management
- data mining techniques for marketing sales and customer relationship management pdf