Data For Marketing Risk And Customer Relationship Management 2 docx

... Real Estate Appraisal 21 3 Neural Networks for Directed Data Mining 21 9 What Is a Neural Net? 22 0 What Is the Unit of a Neural Network? 22 2 Feed-Forward Neural Networks 22 6 TEAMFLY ... Basket Data 28 9 Order Characteristics 29 2 Item Popularity 29 3 Tracking Marketing Interventions 29 3 Clustering Products by Usage 29 4 Association Rules 29 6 Action...

Ngày tải lên: 07/04/2014, 11:16

... bản Tải về: Pentium IV 1.4 Ghz hoặc cao hơn, 5 12 MB RAM chạy 20 00 Professional + SP4 / 20 00 /20 03 Server / XP Professional hay Linux: RedHat 8.0 / Mandrake 10.1 / SuSe 9.3 / Fedora 4 ... đối với khách hàng, qua đó làm tăng lợi nhuận bán hàng. Marketing Tự động Zoho CRM cung cấp công cụ Quản lý chiến dịch, E- mail marketing và Tạo các chào hàng từ các nguồn khác nha...

Ngày tải lên: 09/12/2013, 21:15

... in the period 20 01 -20 04, as below: Total customer s deposits in the period 20 01 -20 04 Unit : Mil VND Criteria 20 02 2003 % 20 04 % Customer s deposits 974,6 32 1 ,27 3,993 30. 72% 1,869,589 46.75% ... analysis and evaluation tools and create the model of analyzing and forecasting the demand, the risk of customers in order to support VPBank to build and maintain...

Ngày tải lên: 26/11/2013, 20:57

... represents a catalyser for the integration of providers and customer data. Every organization must understand better the customers’ experiences, integrating data both from customers and providers. ... http://searchcrm.techtarget.com/searchCRM/downloads/CRMHandbookCh7.pdf. [2] Kerzner H., Project Management - A System Approach to Planning, Scheduling, and Controlling, Ed....

Ngày tải lên: 29/03/2014, 23:20

... Retainingexistingcustomers and discovering newones • Buildinga relationship withyour customer • IncreasetheCRMsysteminVinaPhone 23 ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR ... personal relationshipswith customer. • CRM is an integration of technologies, people and businessprocesses (Greenberg, 20 02, Bohlingetal., 20 06) 11 Literatur...

Ngày tải lên: 18/04/2014, 16:31

... organization puts at risk the very customer relationships it seeks to maintain. Customer Relationship Management2 CRM A comprehensive approach for creating, maintaining and expanding customer relationships. Contents Preface ... Managing and Sharing Customer Data 57 Return to Your Strategies 57 Data vs. Information 59 Managing Customer Information—Databases 62 Ethics...

Ngày tải lên: 23/10/2013, 05:15

... Managing and Sharing Customer Data 57 Return to Your Strategies 57 Data vs. Information 59 Managing Customer Information—Databases 62 Ethics and Legalities of Data Use 70 v Managing Your CustomerService/Sales ... organization puts at risk the very customer relationships it seeks to maintain. Customer Relationship Management2 CRM A comprehensive approach for creating...

Ngày tải lên: 26/10/2013, 16:15

... việc với khách hàng nào, khách hàng là đối tác Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) Công ty bạn đã sử dụng CRM chưa? Nếu bạn đã từng mua sản phẩm ... việc trên đều được thực hiện tự động nhờ hệ thống Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM). Xu hướng sử dụng CRM để tạo dựng và duy trì các mối liên h...

Ngày tải lên: 14/12/2013, 19:15

... at for directing future marketing efforts Jan Feb March April May $ Amount 800 50 50 30 20 GC 24 0 15 15 9 6 3 02. 01486 5 )0 125 .01 (24 0 4 )0 125 .01(15 3 )0 125 .01(15 2 )0 125 .01(9)0 125 .01(6 ... Calculate Customer Lifetime Value 1. You must be able to forecast profit contributions 2. You must understand the cost of marketing 3. You must be able to forecast ret...

Ngày tải lên: 22/12/2013, 14:16

... period B/A Customer 1 100 20 .20 Customer 2 1000 20 0 .20 Customer 3 1000 500 .25 Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, ... Kumar, 20 05 RFM Method 1 • Example: – Customer base: 400,000 customers – Sample size: 40,000 customers – Firm’s marketing mailer campaign: $150 dis...

Ngày tải lên: 22/12/2013, 14:16