... cash flows rather than profit flows used in the IRR, NPV and PP methods of investmentappraisal? 8. 4 8. 3 8. 2 8. 1Exercises 8. 3 to 8. 8 are more advanced than 8. 1 and 8. 2. Those with a coloured ... cost of capital of 12 per cent. 8. 2CHAPTER 8 MAKING CAPITAL INVESTMENT DECISIONSM 08_ ATRI3622_06_SE_C 08. QXD 5/29/09 3:31 PM Page 312 accounting can play a useful role here by providing information ... information in Tayles, M. and Drury, C., ‘Profiting from profitability analysis?’, University of Bradford Working Paperseries No. 03/ 18, June 2003, p. 8. Extent and frequency of customer profitability...