John wiley sons data mining techniques for marketing sales 2 pptx
John wiley sons data mining techniques for marketing sales_20 pptx
... function, 22 2 AND value, 22 2 automation, 21 3 average member technique, 25 2 bias sampling, 22 7 biological, 21 1 building models, 8 case study, 25 2 25 4 categorical variables, 23 9 24 0 classification, ... function, 22 2 components of, 22 0 22 1 continuous values, features with, 23 5 23 7 coverage of values, 23 2 23 3 data preparation categorical values, 23 9 2...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete the learning cyc...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... TRUE VALUE ESTIMATED VALUE ERROR 127 1 32 -5 78 76 2 120 122 -2 130 129 1 95 91 4 470643 c04.qxd 3/8/04 11:10 AM Page 107 Data Mining Applications 107 before. Segments with the highest scores ... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two form...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... +3 .2% of 49,873 & 50, 127 Control Group #0 Female Sex Male +3.8% of 25 ,100 +2. 6% of 24 ,773 & 25 ,21 5 & 24 ,9 12 #1 #2 Age Treated Group Age Young Old Young Old +4 .2% ... Group Age Young Old Young Old +4 .2% of 12, 747 & 12, 836 #4 3.4% of 12, 321 1.9% of 12, 4 52 & 12, 379 +3.3% of 12, 353 & 12, 158 & 12, 754 #3 #5 #6...
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John wiley sons data mining techniques for marketing sales_6 ppt
... 1,319.9 19 .2 660.5 QUEENS 5 ,24 5 .2 1,483.1 11,871.7 1, 021 –103 –918 198.7 7 .2 70.9 RICHMOND 798.9 22 5.9 1,808 .2 –15 51 –36 0.3 11.6 0.7 SUFFOLK 3,133.6 886.0 7,0 92. 4 22 3 156 67 15.8 27 .5 0.6 ... 0.01 1.86 17 .23 % 16.91% 5,000 95,000 46,800 853 ,20 0 5.18% 5,180 94, 820 46, 620 853,380 6 .25 0.34 0.69 0.04 7.33 0.68% 0.60% 5,000 95,000 47,700 8 52, 300 5 .27 % 5 ,27...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... 0.5 828 2 0.000 42 -0 .29 771 -0.194 72 - 0.76719 -0.98888 -0 .22 200 -0.73107 -0 .24 434 -0.04 826 -0.35789 0.73 920 -0.331 92 0.5 726 5 0.33530 -0. 421 83 0.49815 1 0.0000 1 923 0.5 328 Plumbing_Fixtures ... 0.0000 0.5 328 0.3333 1.000 0.0000 0. 526 3 0 .25 93 0.0000 0.4646 0 .21 60 0.0000 -0 .23 057 -0 .21 666 -0.49 728 0.48854 -0 .24 754 -0 .26 22...
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John wiley sons data mining techniques for marketing sales_12 doc
... 44% Pen 20 3K Subs 102MM HH 17% Pen Cluster 1A Cluster 1AA 11K Subs 27 7K HH 4% Pen 82K Subs 375K HH 22 % Pen Cluster 2 Cluster 1B Cluster 1AB 50 Towns 61 Towns 49 Towns 72 Towns ... dif- ference of 185 ,20 0 in Y or 2, 025 in X. Clearly, they must all be converted to a common scale before distances will make any sense. Unfortunately, in commercial data mining th...
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John wiley sons data mining techniques for marketing sales_13 docx
... + 0.99 62 R 2 = 0. 921 5 y = 0.0102xy = 0.0102x 22 - 0.1 628 x + 1.1493- 0.1 628 x + 1.1493 RR 22 = 0.998= 0.998 y = 1.0404ey = 1.0404e -0.1019x-0.1019x RR 22 = 0.9633= 0.9633 0% 10% 20 % 30% ... yrs 0. 02% 10–14 yrs 0. 02% 15–19 yrs 0.07% 20 24 yrs 0.10% 25 29 yrs 0.10% 30–34 yrs 0. 12% 470643 c 12. qxd 3/8/04 11:17 AM Page 4 12 4 12 Chapter 12 The biggest assumpti...
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John wiley sons data mining techniques for marketing sales_19 potx
... tasks, 10 forecasting, 415–416 time series neural networks, 24 4 24 7 non-time series data, 24 6 SQL data, 5 72 573 statistics, 128 – 129 of variance, 124 analysts, responsibilities of, 4 92 493 ... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on...
Ngày tải lên: 21/06/2014, 04:20