applying data mining techniques for cancer classification from gene expression data
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining...
Ngày tải lên: 07/04/2014, 11:16
John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database administrators...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information. ... them. How Data Mining Is Being Used Today This whirlwind tour of a few interesting applications of data mining is intended to demonstrate the wide applicability of the data mining techniques...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data problems fixed, the data...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin- uous. Discrete data shows up in the form ... can be used to purchase household-level informa- tion about prospects from providers of marketing data. This sort of data is use- ful for targeting broad, general segments such as “young mothers” ... 11:10 AM Page 109 Data Mining Applications 109 Start Tracking Customers before They Become Customers It is a good idea to start recording information about prospects even before they become...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... 159 The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard statistical ... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... censored data. 470643 c05.qxd 3/8/04 11:11 AM Page 151 The Lure of Statistics: Data Mining Using Familiar Tools 151 Table 5.6 Calculating the Expected Values and Deviations from Expected for the Data...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... to generalize and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an exciting area for ... test set to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto- matically. ... 0 (for 0 children), 0.5 (for one child), 0.75 (for two children), 0.875 (for three children), and so on. For cate- gorical variables, it is often easier to keep mapped values in the range from...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_12 doc
... applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 355 Automatic Cluster ... be desirable to filter outliers from the data; more often, the solution is to massage the data values. Later in this chapter there is a section on data preparation for clustering which describes ... structure in data. However, there is no one right description of that structure. For instance, someone not from New York City may think that the whole city is “downtown.” Someone from Brooklyn...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_13 docx
... These two customers were forced to leave, so they are censored at the point of attrition instead of being All the data from before they left is hazard functions for voluntary attrition — ... periods ago. The survival at any given point in time t uses information from all customers. The hazard at time t uses information from all customers whose tenure is greater than or equal to ... Survival, though, is calculated by combining all the information for hazards from smaller values of t. Because survival calculations use all the data, the values are more stable than retention calculations....
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_19 potx
... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... to build the data mining team and secure sponsorship for a data mining pilot. The successful efforts crossed corporate boundaries to involve people from both marketing and information technology. ... data fields. Formulate the Business Goal as a Data Mining Task The first step is to take a business goal such as “improve retention” and turn it into one or more of the data mining tasks from...
Ngày tải lên: 21/06/2014, 04:20
Description Data Mining Techniques For Marketing_2 pdf
... of real data to use for training sets. Consequently, they spent much time and effort trying to coax the last few drops of information from their impoverished datasets—a problem that data miners ... Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for picking the variables that are likely to be important for predict- ing ... value of an attribute from one time period to the next are likely to be important. Therefore, for each numeric attribute, the software automatically generates interpretations for the difference...
Ngày tải lên: 21/06/2014, 21:20
Description Data Mining Techniques For Marketing_6 pdf
... shared lines from dedicated or data lines, we assumed that any number that calls information—411 or 555-1212 (directory assistance services)—is used for voice communications, and is therefore a voice ... significant improvement. The Data Cellular telephone data is similar to the call detail data seen in the previous case study for finding fax machines. There is a record for each call that includes ... these operations are suitable for data stored in a relational database. SELECT originating_number FROM call_detail WHERE terminating_number IN (SELECT number FROM dedicated_fax) AND duration...
Ngày tải lên: 21/06/2014, 21:20
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
Ngày tải lên: 14/08/2014, 11:21