data mining techniques and applications for tourism internet marketing
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining comes in two flavors—directed and undirected. Directed data
mining ... that, on a technical level, the data mining effort is working and
the data is reasonably accurate. This can be quite comforting. If the data and
the data mining techniques applied to it are powerful ... the data mining
effort itself. If we cannot measure the results of mining the data, then we can-
not learn from the effort and there is no virtuous cycle.
Measurements of past efforts and ad...
- 672
- 1.1K
- 2
high performance data mining scaling algorithms, applications, and systems
Ngày tải lên :
01/06/2014, 09:18
...
performance and wide area data mining systems for over ten years. More recently, he has
worked on standards and testbeds for data mining. He has an AB in Mathematics from
Harvard University and ... the data mining group in the centre. He has been working on distributed data mining
algorithms and systems development. He is also working on network infrastructure for
global wide data mining ... J., To, H.W., and
Yang, D. Large scale data mining: Challenges and responses. Proc. of the Third Int’l Conference on Knowledge
Discovery and Data Mining.
Goil, S., Alum, S., and Ranka, S....
- 111
- 330
- 0
John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... level
data, 96
publications
Building the Data Warehouse (Bill
Inmon), 474
Business Modeling and Data Mining
(Dorian Pyle), 60
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data ... 89–90
metadata repository, 484, 491
methodologies
data correction, 72–74
data exploration, 64–68
data mining process, 54–55
data selection, 60–64
data transformation, 74–76
data translation, ...
Business Modeling and Data Mining, 60
Data Preparation for Data Mining, 75
470643 bindex.qxd 3/8/04 11:08 AM Page 619
C
Index 619
calculations, probabilities, 133–135
call detail databases, 37...
- 26
- 378
- 0
John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining comes in two flavors—directed and undirected. Directed data
mining ... hours
for reports
System of record for data Copy of data
Descriptive and repetitive Creative
First, problems being addressed by data mining differ from operational
problems—a data mining ... the data mining
effort itself. If we cannot measure the results of mining the data, then we can-
not learn from the effort and there is no virtuous cycle.
Measurements of past efforts and ad...
- 34
- 434
- 0
John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
...
before. The newly discovered relationships suggest new hypotheses to test
and the data mining process begins all over again.
Lessons Learned
Data mining comes in two forms. Directed data mining ... 11:10 AM Page 97
Data Mining Applications 97
mining techniques used to generate the scores. It is worth noting, however,
that many of the data mining techniques in this book can and have been ... California based on data that excludes calls to Los Angeles.
Step Six: Transform Data to Bring
Information to the Surface
Once the data has been assembled and major data problems fixed, the data...
- 34
- 427
- 0
John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... standard deviation (strictly speaking,
this is the standard error but the two are equivalent for our purposes) and the
mean value and the sample size for a proportion. This is called the standard ... reasons as well. For instance, it is one way of
taking several variables and converting them to similar ranges. This can be
useful for several data mining techniques, such as clustering and neural ... Statistics: Data Mining Using Familiar Tools 127
Looking at Discrete Values
Much of the data used in data mining is discrete by nature, rather than contin-
uous. Discrete data shows up in the form...
- 34
- 411
- 0
John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... customers in California for the challenger and everyone else for the
champion.
■■ Use the 5 percent lowest and 5 percent highest value customers for the
challenger, and everyone else for the champion. ... in several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power.
■■ Data mining assumes dependency ... that might be picked up by data mining algorithms.
One major difference between business data and scientific data is that the
latter has many continuous values and the former has many discrete...
- 34
- 393
- 0
John wiley sons data mining techniques for marketing sales_8 ppt
Ngày tải lên :
21/06/2014, 04:20
... common for neural networks are the logistic and the hyperbolic tangent.
The major difference between them is the range of their outputs, between 0 and
1 for the logistic and between –1 and 1 for ... generalize and learn from data
mimics, in some sense, our own ability to learn from experience. This ability is
useful for data mining, and it also makes neural networks an exciting area for
research, ... test set to see how well it performs.
7. Apply the model generated by the network to predict outcomes for
unknown inputs.
Fortunately, data mining software now performs most of these steps auto-
matically....
- 34
- 402
- 0
John wiley sons data mining techniques for marketing sales_12 doc
Ngày tải lên :
21/06/2014, 04:20
... detection is
used to evaluate editorial zones for a major daily newspaper.
Searching for Islands of Simplicity
In Chapter 1, where data mining techniques are classified as directed or undi-
rected, ... inexplicable and perhaps unimportant.
In a broader sense, however, clustering can be a directed activity because
clusters are sought for some business purpose. In marketing, clusters formed
for a ... applied to data. These patterns can be turned into new features of the data,
for use in conjunction with other directed data mining techniques.
470643 c11.qxd 3/8/04 11:17 AM Page 355
Automatic Cluster...
- 34
- 322
- 0
Distributed Algorithms and Protocols for Scalable Internet Telephony
Ngày tải lên :
06/11/2012, 10:35
... and Lo [24] examine network performance for supporting Internet telephony.
They use UDP to collect data between several sites, and then apply a static playout buffer and loss
compensation to determine ... take
occasional “snapshots” of Internet performance, obtaining new data between new sites. Our new
traces add to the overall amount of data available on Internet performance. Secondly, most of
the ... existing protocols for resource discovery (and finding them
lacking for wide area applications) , we present a scalable protocol for wide area service discovery,
which is ideal for discovery of gateways,...
- 358
- 369
- 0
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... 1998, ‘A data mining application for issuing predictions, summarizing the data and
revealing interesting phenomena’, http://www.wizsoft.com/why.html.
[7] Mihelis G.; Grigoroudis E.; and Siskos ... of Data Set
(training and test set)
Filling the
empty cells
MUSAFinal Analysis
Is the Data Set
Complete?
Yes
No
Selection of complete
questionnaires
CUSTOMER SATISFACTION USING DATA MINING
TECHNIQUES
Nikolaos...
- 4
- 642
- 0
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... BASED DATA MINING TECHNIQUES
The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden
gold’. In Decision Support Management terminology, data mining ... process in which one search for patterns of information in data (Parsaye, 1997).
Figure 2: Rule Induction process
Data mining techniques are based on data retention and data distillation. Rule induction ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer...
- 4
- 434
- 1
- data mining techniques and applications
- intelligent data mining techniques and applications
- sequence data mining techniques and applications
- data mining techniques and applications in medicine
- data mining techniques and applications hongbo du
- data mining techniques and applications an introduction
- data mining techniques and applications pdf
- intelligent data mining techniques and applications studies in computational intelligence
- intelligent data mining techniques and applications pdf
Tìm thêm:
- hệ việt nam nhật bản và sức hấp dẫn của tiếng nhật tại việt nam
- xác định các mục tiêu của chương trình
- xác định các nguyên tắc biên soạn
- khảo sát các chuẩn giảng dạy tiếng nhật từ góc độ lí thuyết và thực tiễn
- khảo sát chương trình đào tạo của các đơn vị đào tạo tại nhật bản
- khảo sát chương trình đào tạo gắn với các giáo trình cụ thể
- xác định thời lượng học về mặt lí thuyết và thực tế
- tiến hành xây dựng chương trình đào tạo dành cho đối tượng không chuyên ngữ tại việt nam
- điều tra đối với đối tượng giảng viên và đối tượng quản lí
- điều tra với đối tượng sinh viên học tiếng nhật không chuyên ngữ1
- khảo sát thực tế giảng dạy tiếng nhật không chuyên ngữ tại việt nam
- khảo sát các chương trình đào tạo theo những bộ giáo trình tiêu biểu
- nội dung cụ thể cho từng kĩ năng ở từng cấp độ
- xác định mức độ đáp ứng về văn hoá và chuyên môn trong ct
- phát huy những thành tựu công nghệ mới nhất được áp dụng vào công tác dạy và học ngoại ngữ
- mở máy động cơ lồng sóc
- mở máy động cơ rôto dây quấn
- các đặc tính của động cơ điện không đồng bộ
- hệ số công suất cosp fi p2
- đặc tuyến hiệu suất h fi p2