... 1Chapter 12 Developing New Chapter 12 Developing New Market Offerings Market Offerings6–Sản phẩm không được định vị đúng trên thị trường, ... Year 1 Year 2 Year 31. Sales revenue $ 0 $11,889 $15,381 $19,654 2. Cost of goods sold 0 3,981 5,150 6,5813. Gross margin 0 7,908 10 ,23 1 13,0734. Development costs -3,500 0 0 05. Marketing ... tưởng13Table 12. 2 Product-Idea Rating DeviceRelative Weight Product Score Product RatingProduct Success Requirements (a) (b) (c = a x b)Unique or superior product .40 .8 . 32 High performance...