Tourism and hospitality marketing

... sections on contemporary marketing issues such as integrated marketing com- munications, internet marketing, responsible marketing, and internal marketing. Tourism and Hospitality Marketing: A Global ... sections examine responsible marketing and cause-related marketing of tourism. The final two sections look at the marketing of sport and adventure tourism, and...

Ngày tải lên: 08/05/2014, 11:02

... in the tourism and hospitality system. ● ● ● ● Marketing Communications in Tourism and Hospitality 2 Introduction – Defi ning Marketing Communications for Tourism and Hospitality Marketing ... ● Defi ne tourism and hospitality marketing communications. ● Understand the importance of communications in tourism and hospitality services. ● Describe...

Ngày tải lên: 26/10/2013, 21:00

... Elementary English for Tourism and Hospitality LESSON 1 – Taking a reservation over the phone STUDY NOTES Characters ... to express the time of day and then your name. For example: Plaza Hotel, good morning. Leo speaking. b) Say the time of day first, the name of the business and then your name. For ... name of the business and then your name. Finally, ask...

Ngày tải lên: 05/11/2012, 09:52

... Elementary English for Tourism and Hospitality Lesson 2 – Taking a reservation over the phone STUDY NOTES Characters ... Mona White and her father Jack Webber. They want to book two rooms for three nights at the Plaza Hotel. Mona pays for her booking by credit card. Language Points 1. Double and triple ... for her booking by credit card. Language Points...

Ngày tải lên: 05/11/2012, 09:52

... Elementary English for Tourism and Hospitality LESSON 3 – Checking In STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest The story Jack and Mona have just arrived

Ngày tải lên: 05/11/2012, 09:52

... Elementary English for Tourism and Hospitality LESSON 4 – Checking In STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest The story Leo is booking Mona and Jack into the ... changes their rooms and makes sure they have everything they need. Grammar – There is / There are As we learnt in lesson 4, there is (there’s) is used with single items and u...

Ngày tải lên: 05/11/2012, 09:52

... English for Tourism and Hospitality LESSON 5 – Making Recommendations STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack ... restaurant. He suggests they go to the Golden Lotus. At the restaurant, Jean finds them a table and takes their drink orders. Language Point - Short answers Here are some guests...

Ngày tải lên: 05/11/2012, 09:52

... English for Tourism and Hospitality LESSON 6 – Making Recommendations STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack ... tofu? B: The Vegetable Stir Fry has tofu that is marinated with soy sauce, ginger and garlic. Grammar - quite and very In the first example below, quite has a similar meaning...

Ngày tải lên: 05/11/2012, 09:52

... Elementary English for Tourism and Hospitality LESSON 7 – In the Restaurant STUDY NOTES Characters Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack are dining ... the phone in my room? It’s not working. A: I’m sorry. I’ll go and fix it now. A: Is everything alright? B: There’s no tea and coffee in my room. A: I apologise. I’ll get you some...

Ngày tải lên: 05/11/2012, 09:52

... Elementary English for Tourism and Hospitality LESSON 8 – In the Restaurant STUDY NOTES Characters Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack are dining ... story Mona and Jack are dining at the Golden Lotus restaurant. They have just finished their meals and Jean gives them the bill. Mona queries an amount on the bill then pays for the...

Ngày tải lên: 05/11/2012, 09:52