... marketing, selling and customer service into all aspects of the business and customer experience www.ebstrategy.com 14 -© e -Business Strategies, Inc.Flexible Fulfillment and Convenient ... ApplicationsBuild vs BuyERP software: SAP, PeopleSoft, BaanBest -of- Breed ApproachmySAP.com●Individual networked applications●Individual interfaces●Overhead of maintenance●Data replication●High ... regardless of which of the company’s channels the consumer is using.Example: Banks with branches, ATMs, call center, etc.Call centerBranchWebATM, In-store www.ebstrategy.com 22 -© e-Business...