. metaphor. Ideas existeverywhere in the wild. The trick is knowingwhere to look for them and how to capture them.Boynton and Fischer tel us how. ”—Ron Sargent, chairman and CEO, Staples, Inc. The Idea. figuring out how to make a morepersuasive sales pitch, how to manage a projectmore effectively, how to ramp up a revenuestream, how to bring a product to market. The mostimportant tools for. capacity to find great ideas and putthem into play.”—Michael Raynor, director, Deloitte ConsultingLLP, and author, The Strategy Paradox and The Innovator’s Manifesto“My company aims to add...