- Cung cap xi mang rdi bang xe xi tee dan tan edng trinh Cung cap xi mang chat lugng dn dinh cao, khdng pha
Md binh nay cd nhirng uu dilm va nhuge diam eu the sau dang trong viee thue hien thanh edng chien luge eanh tranh trgng diam khae biet da dugc xac djnh d tren.
Ve uu diem: Ve co ban, md hinh td ehiirc hien tai ciia XMBS cung gidng nhu md hinh td
chue cua mot sd nha may xi mang khae, dap ung dugc yau ciu van banh boat ddng cua nha may va mang san phim ddn thi trudng cho khach hang, cu tha la:
Qua trinh san xuat dugc giao cu tha trach nbiem theo timg edng doan. Moi edng doan phai dap img yau ciu nang suit, tilt kiem va hieu qua nhit.
Cac pbdng nghiep vu giup lanh dao Cong ty thue hien ed hieu qua qua trinh dilu hanh chung.
Thue diy nang luc dilu banh giam sat boat ddng tai chinh va nghiep vu.
Mang ludi cac nha phan phoi rgng khip tran tit ca cac dja ban nhit la cac dja ban trgng diam.
Ve nhuge diem: Trong bdi eanh thue hien chiln luge canh tranh trong dilm khae biet nau
tran, CO cau td chire van edn mot sd ban cha nhu sau:
Cac nha phan phdi, cac chi nhanh, van phong dai dien cd tha eanh tranh ngi bg gay thiet
hai cho uy tin san pham va hieu qua chung cua Cdng ty.
Chua cd he thdng cdng nghe thdng tin hien dai dap ung viee dilu hanh dat hieu qu^ cao
nhat, tiat kiem chi phi nhat ha gia thanh san pham, nang cao chat lugng de canh tranh.
He thdng ban hang qua mang edn d cap thap chua phat buy hieu qua tdt trong viee cung
irng san pham ra thj trudng.
Qui trinh kiam soat va giai quyat cac van da we chat lugng edn rudm ra.
Tinh toan kha nang dilu tilt thj trudng, van trii hgc trong luu thdng phan phdi chua thue su phat buy hit tiem nang.
Dk khae phue cac nhuge dilm tran trong bdi eanh thue hien chiln luge canh tranh trgng dilm
khae biet, ca ciu td chue hien tai ciia XMBS dugc kiln nghj vdi mot sd dilu chinh va phan cap phan quyen tran co sd phuong phap md hinh boa phin boat ddng. Day la phuong phap ma doanh nghiep tdng hgp eae hoat ddng kinh doanh thanh cac hgp phin lien kit vdi nhau va cac hgp phan lian kat Idng leo cd thi chia se trong toan he thdng (Kishore, 2005) dl sip xip dugc chian luge kinh doanh ung vdi eae hgp phan va xac djnh ITnh vuc co ban de trian khai chian luge canh tranh trgng diam khae biet.
Cu the nhu sau:
Can nang cap he thdng cdng nghe thdng tin trong quan ly vat tu nguyen nbian lieu va
phu tiing thay tha, ka hoach sira ehira thiat bj, qui trinh san xuat va quan ly chat lugng san
pham. Muc dich la da can bg diau hanh nam chac toan bg qua trinh san xuat trong day
ehuyan tir khau cung cap nguyan lieu dau vao dan thanh pham cudi ciing, nang cao chit
lugng san pham, giam cac chi phi ha gia thanh va nang cao hieu qua, lgi nhuan, tang sire
canh tranh, dap img nhu cau va thj hiau khach hang.
Nang cap bg phan maketting de lam tdt edng tae nam bat nhu cau thj trudng, sdm tiap
can vdi cac cdng trinh trgng diam, tiap can cac khach hang truyan thdng va cac khach hang
chiln luge nham quang ba san pham vdi nhirng tinh nang uu viet cua minh.
Tang cudng giao djeh ban bang tren mang vdi nhirng khach hang Idn.
Thanh lap td trg giup khach hang, tang cuong viee hudng dan sir dung, xir ly su ed wk
chit lugng, we qui trinh sii: dung de ngudi dung hoan toan yan tam we chat lugng san pham.
3.2.2. He thSng kiSm soat viee thue hien chien luge canh tranh