boac Chinh phii qui djnh.
2.5.1.2. Chien Iwoc khae biet
Hau hat cac nha may xi mang 16 quay dat d vj tri ven bien sir dung ngudn nude man boac nhilm man nan anh hudng dan chat lugng xi mang nhat la khi xi mang dugc sir dung lam ba nhilm man nan anh hudng dan chat lugng xi mang nhat la khi xi mang dugc sir dung lam ba tdng cdt thep xay dung cac edng trinh giao thong nbu dudng da, cau edng. XMBS dat d sau trong dit lian, do chua man cua nude thap nen chat lugng XMBS rat phii hgp vdi viee xay dung cac edng trinh vTnh ciru.
Co che tieu thu san phim XMBS theo ea cha cac nha phan phdi chinh. Muc tieu la mang lai
lgi nhuan cao nhit cho ngudi ban hang. Td chire mang ludi tiau thu mam deo, linh boat nhu vay khian cho kha nang tiau thu tai cac dja ban ngay cang dugc md rgng. vay khian cho kha nang tiau thu tai cac dja ban ngay cang dugc md rgng.
Qua chian luge khae biet nay mang lai eae lgi tha eanh tranh nhu sau:
Xay dung dugc thuong hieu ed uy tin, tao 16ng tin vdi khach hang va dam bao tinh canh vdi cac ddi thu khae. canh vdi cac ddi thu khae.
Kjp thai ddi phd vdi diau kien nguyan vat lieu diu vao diing cho san xuit xi mang bj tang gia. tang gia.
Thu nhan va hgp tae chat che vdi cac nha phan phdi, cac khach hang truyan thdng.
2.5.1.3. Chien lu*gc trong diem
Hien tai XMBS da tao dung dugc lugng khach hang truyen thdng Ion va trung thanh. XMBS cd lgi tha de theo dudi chian luge trgng diam. Cu tha la xac djnh cac phan doan thj truong cd lgi tha de theo dudi chian luge trgng diam. Cu tha la xac djnh cac phan doan thj truong theo khach bang (eae edng trinh giao thdng, cac du an Ion, cac nha cao ting va eae hg dan cu), theo san pham (xi mang ddng bao, xi mang rdi cho eae tram trdn be tdng ...), theo khu
vue dja ly (thu dd Ha Ngi, eae tinh phia Bae, mian Trung ...). Tir do, XMBS cd tha ap dung tham chian luge gia boac chian luge khae biet cho timg phan doan thj truong. \Ju diam ciia tham chian luge gia boac chian luge khae biet cho timg phan doan thj truong. \Ju diam ciia
loai chian luge nay se giup cho XMBS tao eae lgi tha eanh tranh tdt nhat ddi vdi cac ddi thii ddng thai tao mdi quan he mat thiat vdi khach hang de hiau va nhanh chdng dap ung dugc ddng thai tao mdi quan he mat thiat vdi khach hang de hiau va nhanh chdng dap ung dugc nhu cau khach hang.
2.5.2. Xac dinh chien iu-gc canh tranh cua XMBS . . . .
2.5.2.1. Phan tich cac chien luge canh tranh theo phuong phap trong so
Budc 1: Lua chgn cac tieu chi danh gia chien luge
can cir vao dac dilm san xuit kinh doanh cua XMBS. cac tieu chi bao gdm lgi ich, rui ro, chi phi, tinh kha thi va thai gian thue hien (md hinh GREAT) dugc lira chgn da danh gia chien phi, tinh kha thi va thai gian thue hien (md hinh GREAT) dugc lira chgn da danh gia chien luge.
Bude 2: Gan trgng so cho cac tieu chi
Can cir vao cac phan tich neu tren we mdi truong san xuat kinh doanh, dieu kien ngi tai cua
XMBS, trgng sd cho cac tidu chi cu tha dugc xac djnh nbu sau:
STT 1 1 2 3 4 5 Chi tieu
Lgi ich thu dugc Riii ro
Chi phi thue bien
Tinh kha thi Thai gian thue hien
Tdng so: Trgng so 0,30 0,20 0,10 0,15 0,25 1,00
Bude 3: Cho diem cac phuang an theo cac tieu chi
Viee cho diam tir H I 0 theo cac tiau chi dugc thue bien tran cac ea sd sau: