VI. DECISIONS & PLAN FOR EMART VIETNAM
6.2 Factors that need to be changed when
The mobile invoice campaign has been done very well by Emart in Korea. According to a Korean article, after 1 year of implementing the campaign, they have obtained results: 50 million paper bills have been reduced by 5 supermarkets. It is worth mentioning that people have also enjoyed a lot,
1.6 million customers have participated in receiving electronic invoices instead of paper invoices and Emart has also saved 200 million won. We can imagine that if a receipt is
50cm, 50 million such sheets will be 25,000km long, this length is equivalent to the distance to go halfway around the world. After 1 year this campaign has protected nearly 3000 logs. To achieve such success, Emart communicated by partnering with Naver's "Happy Bean" to create a game and promote it, placing the game link in the Emart app for customers to click on. and experience. The main goal is to introduce a "mobile game" that adopts an eco-friendly mobile bill theme and to donate the money saved from paper bills to the
"planting tree" movement. Defeat a monster that wastes receipts, eats fallen leaves and raises points to plant trees. Additionally, if you set up mobile receipt via the Emart app, you will receive a gifticon through a lottery. However, if you want to bring this campaign to Vietnam, the first thing you need to do is to widely promote Emart's application, because Vietnamese customers often have the habit of going to supermarkets, buying directly and receiving paper bills. not much interested in the application of the supermarket. And to receive mobile bills, you need to download the app. So when we brought it back to Vietnam, instead of immediately creating a game or bringing it back from the Korean Emart application, we chose to promote the Emart application first. In addition, in order for customers to conveniently use the application when at the supermarket but the phone does not have the network, the supermarket also needs to ensure wifi at the payment points for customers to use.
https://www.shinsegaegroupnewsroom.com/28151/
Decision Lab's findings show that the frequency of using e-wallets of Vietnamese customers is relatively high. Of which, 35% of users use e-wallets 3-5 times a week and 30% of users use e-wallets daily. In addition, the survey also shows that up to 61% of Vietnamese customers use two or more e-wallets. The above survey shows that Vietnamese people are using e-wallets more and more, but Emart Vietnam's application currently only has payment via momo or linked bank accounts. In order to increase the frequency of use and
make it more convenient to use the application, the project needs to link with more e-wallets such as VNPay, ShopeePay,....
Brief description of e-invoice operations after adjustment:
After adjusting operations to suit the Vietnamese market, Emart enterprises in Vietnam will apply two parallel forms of printing traditional invoices and electronic invoices on the Emart application and customers have the right to Choose between these two formats.
Besides, for the elderly, uncles and aunts who are not familiar with technology, there will be instructors at the payment points to guide the operation of receiving electronic invoices and at the payment points will have a connection to wifi for customers. can access the Emart application. The application will link with e-wallets such as
Zalo Pay, VNPT PAY,.. so that everyone can easily pay online and receive e-invoices, Emart will create activities (hire KOL, discount 10
% of invoices for the next purchase, organize mini games,...) to widely promote the campaign "Electronic Invoice" to reach more people.
6.3 Plan of "E-invoice" activity of Emart Vietnam
6.3.1 Defining the role of the business:
In leading the change in sustainable value activities of Emart Vietnam enterprises. Leaders need to be aware of the process of building corporate culture, and at the same time have announcements, orientations and long-term goals to implement the proposed project. Company leaders need to be committed and exemplary in building sustainable environmental activities for businesses and create regulations as well as regularly check and evaluate the work of building corporate culture.
In addition, Emart Vietnam needs to have enough human resources to monitor and evaluate the implementation process. The action plan should aim at: Improving staff quality, disseminating the use of e-invoices well to customers, identifying actions that can be financed such as: implementation time, actual funding. Currently, communication activities…
The purpose of implementing e-invoice activities at Emart Vietnam is to prevent waste of resources, reduce greenhouse gas emissions and huge environmental pollution when using too much invoice printing paper.
6.3.2 Plan to implement the campaign "E- invoice":
On the environmental front, Emart accelerates ESG (environment, society and governance) centered management by enhancing environmentally friendly management and social contribution activities, while striving to improve increase retail chain value with the campaign “Electronic Invoice”. Media introduces the campaign through advertising and press
First, when customers pay, staff will actively introduce and encourage customers to use e-invoices on Emart application by downloading and logging in to the application. Customers who register to use e-invoices will earn points and receive a 10%
discount on their next purchase. Initially, Emart will still not fully apply the use of e-invoices, but will consult customers when they pay. This helps the campaign gradually become more familiar to the Vietnamese people
As the number of consumers participating in the campaign to receive mobile bills increases, clear reports and statistics are required to draw conclusions for new project planning.
Continue to maintain communication: using KOL to promote the use of heavy and wasteful paper that adversely affects the environment and Emart has a way to help customers contribute to environmental protection by using invoices mobile instead of paper bills.
Plan a sweepstakes activity on the app when customers choose a mobile bill. Specifically: when a customer has an invoice of more than 500,000 VND, guests will be entitled to a lucky draw (voucher for the next purchase, purchase of half-price products,..) provided that they choose to use mobile bills instead of bills. paper orders and
this activity needs to be maintained for a long time to create a habit for customers.
After achieving certain success, we will organize an event to promote to customers what Emart has done (save a lot of paper. And always let Standee, the poster advertise the "mobile bill" campaign) at payment points.
Emart Vietnam's intention is to make Emart the leading supermarket in Vietnam, along with market expansion, increasing revenue is increasing the amount of waste released into the environment, so it is necessary to implement more plans and environmental protection campaign in the future (replacing plastic bags to paper bags, personal bags,...) To affirm to customers Emart is not only a leading supermarket but also an environmentally friendly enterprise in the future. Nowadays, the environment is a big concern of Vietnam and the whole world.