III. CÂU HỎI PHÂN LOẠ
123 45 Mot cach tong quat, kh
Mot cach tong quat, khi
noi den thuoc la X toi co the hinh dung ra no
.744 -.215 -.237
Toi co the de dang nhan biet thuoc la X voi cac thuong hieu thuoc la khac
.722 -.253 -.295
Cac dac diem cua X co the den voi toi mot cach nhanh chong
.711 -.245 -.340
Toi co the nho va nhan biet Logo cua X mot cach nhanh chong
.677 -.243 -.278 -.146
Toi co the phan biet thuoc la X voi cac thuong hieu thuoc la khac
.673 -.206 -.443
Toi biet duoc thuoc la X .621 -.168 -.401 Thuoc la X co mui thom
phu hop voi toi .602 .109 .236 -.297 Hut thuoc la X co cam
giac rat phe/ da .598 .396 -.288 Mot cach tong quat, chat
luong thuoc la X luon dang tin cay
.594 .289 .201 -.354
Toi biet chinh xac diem
ban thuoc la X .573 -.246 -.328 .314 .280 Thuoc la X co vi dam da .567 .184 .207 -.225 Thuoc la X luon san co
co
Thuoc la X co do nang
phu hop voi toi .484 .191 .270 -.347 Gia cua thuoc la X la re
hon cac thuong hieu khac .460 -.126 .431 .168 .394 Cac chuong trinh khuyen
mai cua X rat thuong xuyen
.218 .872 -.219 .182
Cac chuong trinh khuyen
mai cua X rat hap dan .215 .871 -.247 .186 Toi thich tham gia cac
chuong trinh khuyen mai cua X
.158 .770 -.324 .153
Nhin chung gia ca thuoc
la X la hop ly .440 .243 .571 -.100 .493 Gia ca cua thuoc la X so
voi chat luong la hop ly .387 .285 .564 -.164 .494 Toi de dang mua thuoc la
X tai bat ky diem ban thuoc la nao
.517 -.328 -.288 .549 .205
Extraction Method: Principal Component Analysis. a. 5 components extracted.
Rotated Component Matrixa
Component