ĐẾN LUẬN ÁN
[1] Trƣơng B Thanh & Ngu n Hoàng Ngân (2016). Chiến lƣợc mở rộng thƣơng hiệu và lợi thế cạnh tranh của doanh nghiệp ngành hàng tiêu dùng nhanh (FMCG) tại Việt Nam. Kỷ yếu Hội thảo Khoa
học quản trị và Kinh doanh lần thứ V, ISBN: 978-604-84-1850-2,
254-261.
[2] Trƣơng B Thanh, Ngu n Hoàng Ngân, Trần Trung Vinh & Trần Thị Kim Phƣơng (2019) Ảnh hƣởng của hình ảnh quốc gia xuất xứ đến chất lƣợng cảm nhận và trung thành thƣơng hiệu: Trƣờng hợp thị trƣờng trang phục thể thao Việt Nam. Kỷ yếu Hội thảo quốc tế Econometrics and Statistical Methods – Applications In Economics and Finance, ISBN: 978-604-80-3675-1, 719-736.
[3] Nguyen Hoang Ngan, Truong Ba Thanh, Tran Thi Kim Phuong & Tran Trung Vinh (2019). Literature review of the relationships between brand equity and consumer responses. 18th Kuala Lumpur International Business, Economics and Law Conference, ISBN 978-
967-2072-37-9, 280-291.
[4] Nguyen Hoang Ngan, Truong Ba Thanh, Tran Thi Kim Phuong & Tran Trung Vinh (2019). Brand equity and consumer responses: conceptual framework and preliminary testing of scales.
International Journal of Business, Economics and Law, 18(2), 11-22.
[5] Nguyen Hoang Ngan & Nguyen Van Chinh (2020). Impact of E-wom on destination brand awareness and destination brand image: A conceptual framework. Kuala Lumpur International Conference on Management, Education and Technology (KLIMET 2020), 96-
103.
[6] Nguyen Hoang Ngan & Nguyen Van Chinh (2020). Impact of E-WOM on Destination Brand Awareness and Destination Brand Image: The Case of Ly Son Island. International Journal of Business
and Technology Management, 2(3), 8-19.
[7] Nguyen Hoang Ngan, Truong Ba Thanh, Tran Thi Kim Phuong & Tran Trung Vinh (2020). Impact of country-of-origin image on brand equity: A case study from the sportswear market in Vietnam.
Asian Journal of Behavioural Sciences, 2(4), 1-17.
[8] Nguyen Hoang Ngan, Truong Ba Thanh, Tran Thi Kim Phuong & Tran Trung Vinh (2020). Brand equity and consumer respones: A case study of Vietnam's soy milk market. International Journal of Business and Emerging Markets (SCOPUS), under review.
[9] Tran Trung Vinh, Nguyen Hoang Ngan, Truong Ba Thanh & Tran Thi Kim Phuong (2021). The impact of word of mouth on brand equity: A case study from the sportswear market in Vietnam.
International Journal of Economics and Business Research, 21(3),
411-432. (SCOPUS)