H衣n ch院 8亥u tiên c栄a nghiên c泳u này là ch雨 th詠c hi羽n kh違o sát trong lo衣i hình nhà hàng ph映c v映 8亥{"8栄 t衣i Thành ph嘘 H欝 Chí Minh, Vi羽t Nam. Do v壱{."8吋v<pi"v pj" t鰻ng quát c栄a k院t qu違 bài vi院v."j逢噂ng nghiên c泳u k院 ti院p cĩ th吋 m荏 r瓜ng ki吋o"8鵜nh mơ hình lý thuy院t cho các lo衣i hình nhà hàng kjƒe"pj逢"pj "j pi" vj泳e"<p"pjcpj" ho員e"eƒe"n pj"x詠e"mjƒe"pj逢"y t院, giáo d映c, du l鵜ejÈpj英pi"n pj"x詠e"e pi"rj映 thu瓜c ch栄 y院u vào hành vi tham gia c栄a khách hàng (Fitzsimmons và c瓜ng s詠, 2014). Bên c衣nh các y院u t嘘 v隠vtcq"8ごi xã hじi và bＶn sｈc xã hじi 8逢嬰c ch丑n là ti隠n t嘘 trong mơ hình nghiên c泳u này, nh英ng nghiên c泳u sau cĩ th吋 ki吋o"8鵜nh thêm các d衣ng ngu欝n l詠c xã h瓜k"mjƒe"pj逢"vぐn xã hじi (Yang & Li, 2016) cĩ th吋 8„pi"xck"vt”"n "vƒe" nhân tích c詠c lên sば tham gia c栄a khách hàng.
Ngồi ra, các nghiên c泳w"v逢挨pi"nck"e„"vj吋 n逸m b逸v"#"v逢荏ng v隠 vi羽c ki吋m nghi羽m tác 8瓜ng tr詠c ti院p c栄a sば tham gia khách hàng lên viên mãn chて quan 荏 các lo衣i hình nhà hàng khác ho員c 荏 n隠p"x<p"j„c"mjƒe0"Ak隠u này s胤 gĩp ph亥n làm phong phú tri th泳c, mang l衣i ngu欝n tham kh違o quý báu cho các nhà qu違n tr鵜 v壱n hành d鵜ch v映 nhà j pi."8員c bi羽t là các chu厩k"pj "j pi"8c"sw嘘c gia.
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