Bai 1: Chin 1 cong ty, phan tich va danh gia website cua cong ty nay. So sanh vai 2 website cong nganh khac (1 tai VN va 1 cim nuac ngoai), danh gia hog ding Marketing dien tir cua cac website. De xuat cac giai phap nang cao hieu qua img dung Marketing dien tir cho cong ty cua Viet Nam.
Bki 2. Chin 1 cong ty XNK, chin 1 thi truang nuac ngoai tiem nang,
hay tim 3 website, qua da doanh nghiep co the tim kiem cac doi tac kinh doanh mat hang cong ty dang muin xuat hoac nhap khau. Tai mOi website hay tim it nil& 3 cong ty nhu vay va bao cao ket qua tim kiem (ten, dia chi, dien thoai, fax, email, website).
Cau hoi on tap
1. Marketing dien tir la gi? Neu mOt vai hinh thirc dm marketing dien 2. So sanh marketing dien tir vai marketing truyen th6ng.
3. Neu nhfing lqi ich cua quang cao ten website. Cho biet mOt vai website ph6 bin tren the giai va tai Viet Nam cho phep doanh nghiep quang cao mien phi.
4. Cho biet Marketing dien tir n'am trong giai down nao dm qui trinh thuong mai dien
5. Trong thuong mai dien tir, Doanh nghiep can phai lam gi de )(ay dung thucmg hieu?
6. Dung cong cu 7C a danh gia website cua mOt cong ty thucmg mai dien tix thanh ding ten the giOi va tai Viet Nam.
7. Neu mOt s6 cl4c diem cila he th6ng Tradepoint teen Internet.
8. Neu mOt vai cach thirc marketing dien to ma cac doanh nghiep thucmg mai dien tir Viet Nam Bang trien khai.
9. So sanh 4 chitin lugc marketing trong marketing hang boat (mass marketing) va marketing ca biet tai timg khach hang (one-to-one marketing) 10. Neu cac cach thirc ma doanh nghiep thucmg mai dien to tien hanh
de quang ba website cua cong ty.
Tkuat ngfr
Marketing din tir: qua trinh lap ke hoach ve san phArn, gia, phan ph6i va xirc wen d6i vai san ph'am, dich vu va y tu .ang a dap img nhu cau cua t6
chirc va ca nhan - dua tren cac phucmg tien dien tir va Internet
San phAin cot loi: nhu c'au ve mOt san phAm cu the
San phAin hqn time: nhang san pham mai hoan toan chi co sau khi ph6 cap internet vi du: thu dien tir, website, catalogue dien tir, bao dien tir,
forum, chat, video chat, trO chai dien tir tren mang, dign dan de chia xe phAn mem, cac mo hinh kinh doanh dien tir
San phim 136 sung: Dich vu sau ban hang, cac dich vu cong cua nha nuac; thu thue teen mang; dao tao teen mpg; dich vu ngan hang di8n tir
Phat trien san pham npfri: sir dung Internet va Web de thu th4p y kien khach hang ve cac san phAm moi
Chien ltrcyc xtic tien ban: Vic tien thucmg mai trong thucmg mai di8n tir la cach thirc dung cac phuang tien di8n tir de giai thi8u, mm chao, cung cap thong tin ve san pham hang hod hoc dich vu cua nha san xuAt den nguoi tieu dung va thuyet phuc ho chon no
Coupon: phieu giam gia
Chien hrqc yem trq: xitc tien va ho tra kinh doanh
Trade Point hay "tam diem thtrang mai": mot sang kien cua t6 chirc Thuang mai va Phat trien dm Lien Hop Quec (UNCTAD), nAm trong chuang trinh Hi8u qua thucmg mai (Trade Efficiency) va Thuan lqi hoa thuang mai (Trade Facilitation), sir dung nhitng lien bO ve ding ngh8 thong tin trong hoat dung thuang mai not chung va thucmg mai qu6c to not ri8ng.
h§i kinh doanh din tir hay ETO (Electronic Trade Opportunity): mot dich vu ducic nhieu doanh nghi8p quan tam khi trien khai marketing di8n tir.