Bai 1: Chen 1 cong ty, phan tich va danh gia website cua cong ty nay. So sanh vai 2 website cling nganh khac (1 tai VN va 1 dm nu& ngoai), danh gia hoat ding Marketing dien tir cua cac website. De xuat cac giai phap nang cao hieu qua img dung Marketing dien tir cho cong ty cua Viet Nam.
Bai 2. Chen 1 cong ty XNK, chin 1 thi truang mac ngoai tiem nang, hay tim 3 website, qua do doanh nghiep c6 the tim kiem cac doi tac kinh doanh mat hang cong ty dang mem xuat hoac nhap khau. Tai mOi website hay tim it nhat 3 cong ty nhu vay va bao cao ket qua tim kiem (ten, dia chi, dien thoai, fax, email, website).
Cau hal on tap
1. Marketing dien tir la gi? Neu met vai hinh thirc dm marketing dien dr.
2. So sanh marketing dien tir vai marketing truyen thong.
3. Neu nhung loci ich cua quang cao ten website. Cho biet met vai website ph6 bien ten the giai va tai Viet Nam cho phep doanh nghiep quang cao mien phi.
4. Cho biet Marketing dien tir nAm trong giai doan nao dm qui trinh thucmg mai dien
5. Trong thucmg mai dien tir, Doanh nghiep an phai lam gi a xay dImg thuong hieu?
6. Dimg cong cu 7C a danh gia website cua met cong ty thucmg mai dien tir thanh ding ten the giai va tai Viet Nam.
7. Neu met se dac diem dm he thong Tradepoint teen Internet.
8. Neu met vai cach thirc marketing dien tir ma cac doanh nghiep thucmg mai dien tir Viet Nam Bang trien khai.
9. So sanh 4 chitin lugc marketing trong marketing hang loat (mass marketing) va marketing ca Net tai timg Ichach hang (one-to-one marketing)
10. Neu cac cach thirc ma doanh nghiep thuang mai dien tir tin harsh
de quang bd website cua ding ty.
Thuat ngfr
Marketing din tir: qua trinh lap ice hoach ve san phAm, gia, phan phi va xuc lien d6i vai san phAm, dich vv va y tuang de dap img nhu au cila t6 chirc va ca nhan - dua ten cac phucmg tien dien tir va Internet
San pham cot loi: nhu au ve met san phAm ell the
San phAnt hign thkrc: nhitng san pham mm hoan toan chi c6 sau khi phe cap internet vi thu dien tir, website, catalogue dien tir, bao dien tir,
forum, chat, video chat, tro chcri dien tir teen mpg, dien dan de chia xe phan mem, cac mo hinh kinh doanh dien tir
San phAin NI sung: Dich vu sau ban hang, the dich vu cong cua nha
nuac; thu thue ten mang; dao to tren mpg; dich vu ngan hang dien tir
Phat trien san phAm moi: sir dung Internet va Web de thu thap y kien
khach hang ve ode san phAm mOi
Chien lage xitc tien bfin: 'cue tien thucmg mai trong thuang mai dien tir la each thuc dung cac phucmg tien dien tir de giai thieu, mad chao, cung cap thong tin ve san phAm hang hod hoc dich vu cua nha san xuat den nguesi tieu dung va thuyet phuc h9 chon no
Coupon: phieu parn gia
Chien lucre yem troy: xiic tien va hO trg kinh doanh
Trade Point hay "tam diem thwang mai": mOt sang kien cna to chirc Thucmg mai va Phat trien dm Lien H9p Quec (UNCTAD), flint trong chucmg trinh Hieu qua thuang mai (Trade Efficiency) va Thuan lqi hod thucmg mai (Trade Facilitation), sir dung nhitng tien bo ve ding nghe th8ng tin trong hog dOng thuong mai not chung va thucmg mai quoc to not rieng.
Co. hqi kinh doanh din tir hay ETO (Electronic Trade Opportunity): mOt dich vu dugc nhieu doanh nghiep quan tam khi trien khai marketing dien tit
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