Nêu những điều kiện bên trong và bên ngồi phù hợp để đưa ra được các chiến lược này ?
SWOT (O) (O) O1 : Mĩn ăn khác được ưa chuộng. O2 : Tần suất ăn ngồi tăng.
(T)(S) (SO) (ST) (S) (SO) (ST) (W) W1 : Chỉ cĩ 1 sp. (WO)
Đưa vào cơm tấm và nem(Đa dạng đồng
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Chiến lược của Starbuck
1987 : First stores outside of Seatle are opened in Chicago, Vancouver, British Columbia.
1990 : Starbuck builds a new coffee bean roasting plant in Seatle.
1993 : Starbuck enters into an alliance with Barnes & Noble to have Starbuck’s coffee stores inside B&N’s bookstore.
Starbuck opens a second roasting plant in Kent, Washington.
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1994 : Starbuck win contract for its cofees to be served at all Sheraton Hotels.
Starbuck expands to Minneapolis, Boston, New York, Atlanta and Dallas.
1995 : Starbuck begins selling compact discs of music played in Starbuck stores.
A joint veture is formed to open Starbuck stores in Japan.
United Airlines begin serving starbuck on its flights.
A new $11 million state-of-the-art roasting facillity in opened in York, Pennsylvania.
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1996 : First Starbuck locations are opened in Japan, Hawaii and Singapore.
Starbuck’s coffee-flavored ice creams are introduced in partnership with Dreyer’s Grand ice cream.
Starbuck-Pepsi Co venture sellling a bottlle version of Starbuck Frappuccino.
1997 : First starbuck locations are opend in Florida, Michigan, Wiscosin and Philippine.
Canadian Airlines begin serving starbuck on its flights.
1998 : Starbuck enters into an alliance with Kraft Foods to handle the distribution of packaged coffee in supermarket.
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