... is the quintessence of this dissertation The thesis contains three separate essays dealing with electronic word- of- mouth The first essay uses word- of- mouth in the form of user ... uniqueness and surprisingness of the hashtag, resulting in an increase of its popularity Moreover, the investigation of the model in three different time-windows centering around an event ... (15% increase in precision) while pertaining diversity (91% inter-list diversity) in the recommendation list in a scalable fashion (quasi-linear increase of response time with an increase
Ngày tải lên: 09/09/2015, 08:12
... level of electronic word of mouth The study results again confirm the theories of the antecedents of customer engagement in electronic word of mouth in social networking sites – A study of hotel industry ... sector of Da Lat city in particular and Vietnam in general in the field of hotel business Therefore, the purpose of this study is to identify the antecedents of electronic -word- of- mouth behavior in ... resources are limited, the study did not investigate the extent of three components of electronic word of mouth are opinion seeking, opinion giving and opinion passing viii LỜI CAM ĐOAN Tôi tên là:
Ngày tải lên: 28/04/2021, 10:24
The role of electronic word of mouth (EWOM) in repeat purchase intention through online social network a case study on some vietnamese facebook fanpages
... NAM The role of electronic word of mouth (EWOM) in repeat purchase intention through Online Social Network: A case study on some Vietnamese Facebook fanpages Chuyên ngành : Quản trị kinh doanh Mã ... ,000 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadingsa Total % of Variance Cumulative % Total % of Cumulative % Total Variance ... Kaiser-Meyer-Olkin Measure of Sampling Adequacy Approx Chi-Square Bartlett's Test of Sphericity ,812 691,148 df 10 Sig ,000 Total Variance Explained Factor Initial Eigenvalues Total % of Variance
Ngày tải lên: 28/04/2021, 10:28
THE ANTECEDENTS OF ELECTRONIC WORD OF MOUTH RESPONSES IN HOTEL EXPERIENCE EVALUATION
... word- of- mouth information dissemination has been replaced electronically and termed as electronic word- ofmouth (eWOM) Nowadays, the electronic word- of- mouth (eWOM) is an important source of information ... deduce that satisfaction is the antecedent of electronic word or mouth Electronic Word- of- Mouth (eWOM) Generally, word- of- mouth (WOM) can be defined as an informal person-to-person communication ... Satisfaction with service recovery: moderating effect of age in word- of- mouth Journal of Consumer Marketing, 32(6), 470-484 Monroe, K B (1990) Pricing: Making profitable decisions McGraw-Hill, New York
Ngày tải lên: 02/01/2023, 13:50
Customer satisfaction, return intention and word of mouth at the coffee bean tea leaf in the vietnamese market
... RETURN INTENTION AND WORD- OFMOUTH AT THE COFFEE BEAN & TEA LEAF IN THE VIETNAMESE MARKET In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION In International ... revenue of the company and expanding market share in the industry due to maintaining of old customers (repurchasing) and wining new ones (word- of- mouth endorsement). Moreover, other coffee shops ... company and expanding market share in the industry due to maintaining of old customers (repurchasing) and wining new ones (word- of- mouth endorsement) Moreover, other coffee shops
Ngày tải lên: 22/10/2015, 13:31
The effects of perceived justice with service recovery on customer satisfaction, loyalty and word of mouth in restaurant services in ho chi minh city
... LOYALTY AND WORD OF MOUTH IN RESTAURANT SERVICES IN HOCHIMINH CITY MASTER OF BUSINESS (Honours) Hochiminh City – 2015 UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ... relationship with word- of- mouth intentions, especially in Vietnam According to Vietnam Competition Authority - Ministry of Industry and Trade’s annual report (2015), restaurant is one of the industries ... Trương Ngọc Quang Duy, a student of Master Program of International School of Business, University of Economics of Hochiminh city I am investigating the impacts of customers’ justice perceptions
Ngày tải lên: 13/03/2017, 12:40
The influence of employee service on positive word of mouth and repurchase intention in vietnam supermarket sector
... Positive Word of Mouth 811 Positive Word of Mouth 728 Positive Word of Mouth 717 Positive Word of Mouth 706 Positive Word of Mouth 621 Positive Word of Mouth 332 361 Extraction Method: Principal ... UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business - Nguyen Duy Tan The influence of Employee Service on Positive Word of Mouth and Repurchase Intention in Vietnamese ... finished my thesis in this year Finally, I would like to thank all of participants in this research, especially in- service training students of ISB Thanks a lot for their precious time to join
Ngày tải lên: 12/08/2017, 21:35
The mediating role of relationship quality in the relation between relationship benefits and word of mouth a study of the airlines ticket service
... AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH ... DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN
Ngày tải lên: 12/08/2017, 21:35
Influential factors on word of mouth in service industries (The case of higher education in Ho Chi Minh City , Vietnam ) : Luận văn thạc sĩ
... DUNG INFLUENTIAL FACTORS ON WORD OF MOUTH IN SERVICE INDUSTRIES (THE CASE OF HIGHER EDUCATION IN HOCHIMINH CITY, VIETNAM) Subject: Master of Business Administrator Code: 60.34.05 MASTER THESIS IN ... effective in the formation of Word of mouth about higher educational institutions and Word of Mouth can affect on students‟ intention to refer to enroll at the institutions These findings suggest ... MINISTRY OF EDUCATION AND TRANNING UNIVERSITY OF ECONOMICS, HO CHI MINH CITY TRƢƠNG THỊ TUYẾT DUNG INFLUENTIAL FACTORS ON WORD OF MOUTH IN SERVICE INDUSTRIES (THE CASE OF HIGHER
Ngày tải lên: 01/09/2020, 13:45
The mediating role of relationship quality in the relation between relationship benefits and word of mouth: A study of the airlines ticket service
... AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH ... DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN
Ngày tải lên: 01/09/2020, 14:07
The mediating role of relationship quality in the relation between relationship benefits and word of mouth, a study of the airlines ticket service
... AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH ... DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN
Ngày tải lên: 16/09/2020, 20:10
The mediating role of relationship quality in the relation between relationship benefits and word of mouth, a study of the airlines ticket service
... AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH ... DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN
Ngày tải lên: 17/09/2020, 20:37
(Luận văn thạc sĩ) the mediating role of relationship quality in the relation between relationship benefits and word of mouth a study of the airlines ticket service
... AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH ... DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN
Ngày tải lên: 31/12/2020, 11:10
Dissertation summary business administration a research on determinants influencing the acceptance of electronic word of mouth of consumers in ho chi minh city
... MINISTRY OF EDUCATION AND TRAINING LAC HONG UNIVERSITY DINH HUNG A RESEARCH ON DETERMINANTS INFLUENCING THE ACCEPTANCE OF ELECTRONIC WORD OF MOUTH OF CONSUMERS IN HO CHI MINH CITY Major: Business ... of individual perception of truthfulness and reliability of information Recipients often rate the reliability of the information before accepting that information In the context of online information, ... study in Step resulted in quantifying the effects of the factors influencing the acceptance of eWOM information in Ho Chi Minh City 3.2.2.1 Evaluation of scale reliability The purpose of assessing
Ngày tải lên: 14/01/2021, 11:51
Nghiên cứu ảnh hưởng của truyền miệng điện tử (EWOM) đến ý định mua bất động sản ở việt nam (studying the impact of electric word of mouth (EWOM) on the intention to buy real estate intention in vietnam
... nghệ TCTT Credibility (CR) Độ tin cậy, tin tưởng nguồn thông tin TG Involvement (IN) Sự tham gia TPB Theory of Planned Behavior Lý thuyết kế hoạch hành vi TRA Theory of Reasoned Action Lý thuyết ... Elaboration Likelihood Model Electronic Word of Mouth Truyền miệng điện tử GK Rapport (RA) Sự gắn kết IAM Information Adoption Model Mơ hình chấp nhận thơng tin IDT Innovation Diffusion Theory Lý thuyết ... luận hành động (hay Lý thuyết hành động hợp lý) TT Expertise (EX) Sự tinh thông WOM Word of Mouth Truyền miệng YDM Purchasing Intention (PI) Ý định mua SEM SL vii DANH MỤC BẢNG Bảng 2.1 Sự khác
Ngày tải lên: 29/03/2021, 22:28
(LUẬN văn THẠC sĩ) the mediating role of relationship quality in the relation between relationship benefits and word of mouth, a study of the airlines ticket service
... BENEFITS AND WORD OF MOUTH: A STUDY OF THE AIRLINES TICKET SERVICE THESIS OF MASTER OF BUSINESS ADMINISTRATION HO CHI MINH CITY – 2012 TIEU LUAN MOI download : skknchat@gmail.com MINISTRY OF EDUCATION ... STUDY OF THE AIRLINES TICKET SERVICE Subject: Master of Business Administration Code: 60340102 THESIS OF MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Assoc Prof Dr Nguyen Dinh Tho HO CHI MINH ... AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAM VO THANH DIEP THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE RELATION BETWEEN RELATIONSHIP BENEFITS AND WORD OF MOUTH:
Ngày tải lên: 15/07/2022, 20:29
A study electronic word-of-mouth influences consumers purchasing decisions: A case in Thien phuc logistics company
... to incorporate in the advertising effort regarding a business's good or service consists of through that, for instance, the business generating business-related puts to excite the Trang 16interest ... is being established During conducting investigations by means of interviews, the scholar was going to produce questions with answers particular to the individual who was being interviewed In the ... way of networking sites derived from online WOM, which requires consideration preceding continuing to the following phase of the examination Table 4 Table showing time spent on social networking
Ngày tải lên: 08/05/2024, 02:16
the acceptance of electronic word of mouth information and brand trust in the tourism sector in the mekong delta region
... "Acceptance of Electronic Word- of- Mouth Information and Brand Trust in the Tourism Sector in the Mekong Delta" with the aim of clarifying the factors influencing tourists' acceptance of eWOM information, ... importance of trust in the source of information in accepting e-WoM (electronic Word- of- Mouth) , while highlighting the differences between traditional and online communication environments While information ... a brand By minimizing uncertainty and providing a reassuring environment, businesses can enhance customer trust This trust is essential for maintaining customer loyalty and fostering long-term
Ngày tải lên: 12/05/2024, 21:58
Exploring the impact of word of mouth, digitalization, and ethnocentrism on tradition, authenticity, and change in small retailers
... image in a variety of retail settings .In our comprehensive exploration of Word of Mouth (WOM), our findings resonate deeply with the existing body of research, enriching our understanding of its intricate ... biases even in minimal group settings, highlighting the potency of social categorization in shaping intergroup attitudes In addition, according to the findings of intergroup contact theory, increased ... importance of WOM in nurturing enduring store loyalty while offering profound insights into its nuanced dynamics within the broader context of tradition, authenticity, and change in small retailers
Ngày tải lên: 04/10/2024, 15:38
"Word of Mouth": con dao 2 lưỡi. pptx
... " ;Word of Mouth& quot;: con dao 2 lưỡi. Phương pháp Marketing Word of Mouth (WOMM) chính là một hình thức của chiến dịch quảng cáo. ... nữa. 5 chiến lược thực hiện Marketing bằng ? ?Word of Mouth? ??: bạn hoàn toàn có thể tự làm thấy mà không cần bỏ ra khoản chi phí quá lớn để làm công việc Marketing sản phẩm hay dịch vụ ấy của bạn. ... tin dùng và giới thiệu hay bạn chọn sản phẩm tương tự nhưng thuộc một nhãn hiệu ít ai biết đến và hiếm cả những lời giới thiệu tốt đẹp? Yếu tố tâm lý trong hoạt động Marketing ? ?Word of Mouth? ??:
Ngày tải lên: 28/06/2014, 01:20