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USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

Quản trị kinh doanh

... Company’s AVS product name, LiOA. The Company has also spent a lot in advertising in the local TV, newspapers and magazines. The Company has planned an annual budget for advertising ranging ... name and remain firmly in the leader position in the AVS market. To do so the Company has spent a large share of its revenue in advertising campaigns, public relations and other cultural activities ... as:• What is the soul of the brand?• What are the fundamental beliefs and values that drive the brand?• What are the competencies of the organization behind the brand?• What does the organization...
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Tài liệu Managing Telecom Invoices & Service Contracts in the Enterprise:A Guide to Best Practices doc

Tài liệu Managing Telecom Invoices & Service Contracts in the Enterprise:A Guide to Best Practices doc

Quản trị mạng

... servicesinstalled, allow customers to create a detailed inventory of the services installed and associated charges. Thisbaseline of services can then be validated against known service installations ... services andassociated cost. Creating an inventory of cost as the first step in inventory development, rather than creating a physical service inventory, presents a clear picture of the total monthly ... rapid in today's environment and these changes can negatively impact the budget unlesscontrol is gained over cost and service change.Telecom financial management is the practice of understanding,relating...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 1 pdf

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 1 pdf

Quản trị kinh doanh

... thank DrexelUniversity graduate students, Shilpa Ramdas Mahangade, Gaurav Wason, andMaliha Zaman who helped in administrating the entire process.Finally, we thank our families, Sharmini, Vinesh, ... based on a preliminary examination of the text, an “initial list” ofcodes was created. While coding the data, it was noticed that at the beginningof each narrative, the respondents self-categorized ... “Exploring the Paradox of Personal Web Usage,” the positive and negative aspects of PWU are examined. In Chapter 1, MuruganAnandarajan and Claire Simmers present the results of a qualitative...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 2 doc

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 2 doc

Quản trị kinh doanh

... 2002). These activities include online entertainment, reading news, making travel arrangements, online purchases, and searching for jobs.Such activities translate into billions of dollars a year in ... possibility that certain forms of PWU mayactually act as a catalyst, contributing to productivity in a myriad of waysranging from reducing stress to increasing learning (Belanger & Van Slyke,2002). The ... with the ProFit line. Thus, a high value for a regression coefficient associated with a particular dimension indicates that the attribute influences interpretation of a 78 Anandarajan, Devine and...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 3 docx

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 3 docx

Quản trị kinh doanh

... each transaction is compared to the outcomes associated withmaintaining the relationship (Lewicki & Bunker, 1995; Shapiro, Sheppard, &Cheraskin, 1992). In a calculative-based interaction, ... within organizations.Organizations operationalize modeling in order to nurture and maintain a culture of trust beginning with managerial awareness. Understanding the natureof trust in the work ... such ashaving been traveling for work for the past several days without adequate timeto make the mortgage payment, the co-worker may understand and accept the rationale, resulting in minimal or...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 4 doc

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 4 doc

Quản trị kinh doanh

... “service”(Frackman, Martin, & Ray, 2002). Employees should also be advised againstparticipating in online drawings, lotteries, and other games of chance promising the potential to win valuable ... logging and maintaining records of Internet traffic withoutany review, except on an as required basis. The RIAA and other entertainmentindustry groups in early 2003 began warning organizations ... largely at the home market, but are used in some smaller organizations. These programsare installed on the client computer and they maintain logs of all the Web pagesthat are visited by the users....
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 5 pdf

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 5 pdf

Quản trị kinh doanh

... important aspect of managing humancapital in the 21st century workplace is managing the interface between humansand information technology — particularly the Internet. Many have argued thatweb ... usage) and value dimensions (attitudes aboutpersonal web usage at work) with increasing industrialization and globalization.We do recognize that there is a lag in the chain of change and that ... all thesecircumstances. In Ortega the Court found that Dr. Ortega had a reasonableexpectation of privacy in his desk and filing cabinets, and noted that the deskcontained personal information...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 6 pptx

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 6 pptx

Quản trị kinh doanh

... Words can hurt and seeing the abuse in print makes itstronger to the victim as they can read it again and again. If the post is on a listor a newsgroup, there’s the added effect of knowing that ... seen in the newspapers almost daily are no longer matters likeflaming and defamation, which we may call “Internet abuse in the small.”Instead, the abuse is much broader in scope socially — gang ... thatthey can address with isolated intra-company policies. Rather, Internet abuse in the workplace is intricately linked to the world outside the company. The sources of the abuse are societal and the...
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Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 7 doc

Tài liệu Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management Part 7 doc

Quản trị kinh doanh

... level in Business Policy,International Management, Leadership, and Managerial Skills. Her researchinterests are in political and behavioral influences in strategic decision-making,About the Authors ... of Information Technology, Theoryand Application, and the Journal of Organizational Behavior. She co-authored a book with Murugan Anandarajan, PhD, titled, Managing WebUsage in the Workplace: ... (2001). Factors influencing Web accessbehaviour in the workplace: A structural equation approach. In Anandarajan, M. (Ed.), Internet Usage in the Workplace: A Social,Ethical and Legal Perspective...
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Tài liệu Managing Telecom Invoices & Service Contracts in the Enterprise:A Guide to Best Practices docx

Tài liệu Managing Telecom Invoices & Service Contracts in the Enterprise:A Guide to Best Practices docx

Kỹ thuật lập trình

... services installed and associated charges. Thisbaseline of services can then be validated against known service installations and compared against servicechanges to refine the accuracy of the service ... their service in any way, the financial management points to monitor and report upon also change. Service evolution andimprovements are rapid in today's environment and these changes can ... •Evaluate, optimize and manage change Implementing these best practices creates positive financial impact for telecom professionals and their organi-zations. As the industry changes, the importance...
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Tài liệu Manifestations of Pulmonary Tuberculosis in the Elderly: A Prospective Observational Study from North India pptx

Tài liệu Manifestations of Pulmonary Tuberculosis in the Elderly: A Prospective Observational Study from North India pptx

Sức khỏe giới tính

... distinct disease entity.8 These differencescan lead to a delay in the diagnosis of TB in the elderly,which in turn, can lead to an increase in the morbidityand mortality in them.9, 10 A recent ... committee of the Institute.Informed consent was taken for each subject.Statistical AnalysisQuantitative and qualitative data are expressed asmedian [inter-quartile (IQ) range] and percentagesrespectively. ... Jindal1Departments of Pulmonary Medicine1 and Internal Medicine2, Post Graduate Institute of Medical Educationand Research (PGIMER), Chandigarh, IndiaABSTRACTBackground. There is scarcity...
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Tài liệu The Proof is in the Pudding - A Look at the Changing Nature of Mathematical Proof doc

Tài liệu The Proof is in the Pudding - A Look at the Changing Nature of Mathematical Proof doc

Cao đẳng - Đại học

... above. Along the way, we are able to acquaint the reader with the culture of mathematics: who mathematicians are, what they care about, andwhat they do. We also give indications of why mathematics ... tools are facts. The lawyer proves the case beyond a reasonable doubt by amassing a preponderance of evidence in favor of that case.At the same time, in ordinary, family-style parlance there is a ... accepted and honored in mathematics, but the cus-toms are clear. If a mathematician has really studied the subject and madeadvances therein, then he is entitled to formulate an insight as a conjecture,which...
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The House in the Water A Book of Animal Stories pptx

The House in the Water A Book of Animal Stories pptx

Cao đẳng - Đại học

... force, and stealing away at each side among the bushes. The Boy had heard 70that the beavers were accustomed to begin their dams by felling a tree across the channel and piling their materials ... solidity of the foundations. The lower face, on the other hand, was all an inexplicable interlacing of sticks and poles which seemed at first glance heaped together at haphazard. On examination, ... up the slope to examine the tree; and in half a minute all were at work again, except that there was no more tree-felling. The great business of the hour was cutting brush. yer trap. Swimmin’...
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How to Get on in the World A Ladder to Practical Success doc

How to Get on in the World A Ladder to Practical Success doc

Quản trị kinh doanh

... and marriage should add to life's success and happiness, provided,always, that the husband's circumstances warrant him in establishing and maintaining a home.Granting, then, the right ... reputation.Learning may be regarded as mental capital, in the way of accumulated facts. Education is the drawing outand development of the best that is in the heart, the head, and the hand. The civilized ... witnesses. They are the salt of the earth, in death as well as in life. What they did once, theirdescendants have still and always a right to do after them; and their example lives in their country, a...
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