the purpose of marketing objectives

153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

... demands. 2.2.3. The role of marketing to Agribank cards. Tasks of Marketing Department was ruled in Decision No 107/QĐ/NHNo – HCNS dated August 25th, 2009 by the Director of the branch. The decision ... establishment is also a success of the branch. 2.2.2. Current marketing activities The most important function of the department is to research and then bring banking services of the branch to more and ... skills of marketing staff. Average age of marketing staff is quite young, this is a strong point of work force. On another hand, it also has disadvantages. Marketing staff is young, the branch...

Ngày tải lên: 03/04/2013, 12:13

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494 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

... pháp Marketing nhằm nâng cao khả năng tiêu thụ sản phẩm tại Công ty Thiết bị và phát triển chất lượng”. Đề tài gồm ba phần chính: Chương I: Lý luận về tiêu thụ sản phẩm và hoạt động Marketing ... Thực trạng tình hình hoạt động kinh doanh và hoạt động Marketing tại Công ty thiết bị và phát triển chất lượng. Chương III: Một số giải pháp Marketing nhằm tăng khả năng tiêu thụ sản phẩm tại ... ty em thấy rằng trong năm 2003 và những tháng đầu năm 2004 công ty đang sử dụng những biện pháp Marketing nhằm tăng khả năng tiêu thụ. Giải thích cho vấn đề này đó là do các đối thủ cạnh tranh...

Ngày tải lên: 08/04/2013, 17:01

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The Meaning of Marketing for High-Tech Firms

... phrase. For the sake of clarity, first we recall the meaning of the term marketing and review its objectives before defining a high-technology product. We then explore the differences between the marketing ... way. The aftermath of the 9/11 attacks has shown the growing inability of the various agencies of the federal government to share and analyze information. The main issue is connecting all the ... book on general marketing [2]. The definition of the word marketing can be found in its etymology. Marketing means “putting on the market.” Therefore, the purpose of mar - keting is to act in...

Ngày tải lên: 24/10/2013, 07:20

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The Position of Marketing Within High-Tech Companies

... thoughtfully define the place of their mar - keting structure within the whole organization of the com - pany. Then they design the internal organization of their marketing structure with the utmost attention ... budgeting of the actions necessary for the achievement of the first year of the strategic marketing plan. According to McDonald [2], the two princi - pal benefits of a marketing plan are greater profitability ... cooperation with the other departments of the firm that are required to reach each of the targeted segments. The marketing action program details precisely all the elements of the marketing mix...

Ngày tải lên: 24/10/2013, 07:20

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Tài liệu The Purpose of Encapsulation pptx

Ngày tải lên: 15/12/2013, 00:15

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Tài liệu MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES pdf

... Priinciples of Marketing 10 " Therefore: # Customers’ benefits are of utmost importance. # Creating benefits for the place on the basis of custormers’ benefits. # Marketing Places should be the ... development in the place to push the development of other industries. " Tourists are the best to help us implement marketing places. 6 Session 6: Priinciples of Marketing 11 2. 2. The difference ... Priinciples of Marketing 8 1. What Marketing Places means? 2. The difference between marketing places and marketing products 3. Overview of tools for marketing places. 4. Six major issues determining the...

Ngày tải lên: 16/01/2014, 11:37

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The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

... m http://www.fastcocreate.com/1682625 /the- myth -of- marketing- ho w-research-reaches-for -the- heart-but-only-co nnects-with- the- head The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head Marketers ... multimillion-dollar marketing decisions on the f alse premise that respondents in survey research can consciously explain the unconscious origins of their actions. They f ail to recognize that most of the business ... correlation to actual sales. That ad was the story of a miniature Darth Vader who comes to believe in the power of The Force when his dad uses the remote-start f eature of a Volkswagen. And it might never...

Ngày tải lên: 27/01/2014, 20:28

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Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS docx

... PREFACE A. Purpose of the Code of Marketing Research Standards 3 B. Background of the Code of Marketing Research Standards 3 C. Using This Document 4 D. Definitions 5 MRA CODE OF MARKETING ... A. Purpose of the Code of Marketing Research Standards The Marketing Research Association's Code of Marketing Research Standards is established to ensure that MRA members conform to the ... refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled)....

Ngày tải lên: 07/03/2014, 00:20

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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx

... buying behavior. * Marketing control. * Marketing database. * Marketing environment. * Marketing implementation. * Marketing information system (MIS). * Marketing intelligence. * Marketing intermediaries. * Marketing ... Marketing management. * Marketing mix. * Marketing process. * Marketing research. * Marketing services agencies. * Marketing strategy. * Marketing strategy statement. * Marketing Web site. * Mark- ... feature the manufacturer's product in some way. * Alternative evaluation. The stage of the buyer decision process in which the consumer uses information lo evaluate alternative brands in the...

Ngày tải lên: 14/03/2014, 19:20

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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pot

... Brand image. The set of beliefs that consumers hold about a particular brand. * Break-even pricing (target profit pricing). Getting price to break even on the costs of making aid marketing a ‘product’ branded ... vertical marketing system that coordinates successive stages of production and distribution , not through common ownership or contractual lies, but through the size and power of one of the parties. * ... advantage. * Differentiated marketing. * Direct investment. * Direct-mail marketing. * Direct marketing. * Direct -marketing channel. * Direct-response television marketing (DRTV). * Discount. *...

Ngày tải lên: 22/03/2014, 14:20

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The State of Marketing 2011: Unica’s Annual Survey of Marketers pptx

... such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketing – the survey posed nine new questions, opening fresh areas of insight. ... back to see the whole marketing picture, not just the latest hot tactic creating buzz. That’s why Unica is the proud sponsor of the annual State of Marketing survey, a reflection of our hunger ... eCommerce. For each of these technologies, more than 50% of marketers say they are already using them. Despite the widespread adoption of these technologies, sophistication of use varies considerably....