the evolution of mass communication theory
Advances in Relationship Marketing Thought and Practice: The Influence of Social Network Theory
Ngày tải lên :
24/10/2013, 20:15
... Marketing
Thought and Practice: The Influence
Thought and Practice: The Influence
of Social Network Theory
of Social Network Theory
Presented at the
Presented at the
Networks and Complex Systems
Networks ...
a network
a network
ã
There is a flow of resources within the network
There is a flow of resources within the network
Points of Difference:
Points of Difference:
ã
SN theorist (and early marketing ... practice?
ã
What are the three key perspectives of SNT that have
What are the three key perspectives of SNT that have
influence marketing theory and practice?
influence marketing theory and practice?
ã
How...
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Tài liệu The Mathematics of Persuasive Communication ppt
Ngày tải lên :
10/12/2013, 05:15
... one.
Therefore, whilst the underlying principles of good writing and good speaking are
constant, the way they are applied can be markedly different. In the 'I' of the Storm:
the Simple ... you. They will get lost in your text and
either give up or come out the other end not knowing what it is they have read.
What about the second element of the formula, de-emphasise what is of ... some of the concepts of mathematics to oral presentations could make them
substantially more effective.
As they say in the film industry, three key factors go into making a successful movie:
the...
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Tài liệu The Evolution of Internet Telephony pptx
Ngày tải lên :
20/12/2013, 17:15
... network. The function of these
gateways is to packetize the voice signal on the originating end of a call so that it can be
transported over an IP network. At the terminating end of the call, another ... drive the IPT market in the
longer run. Indeed the very future of IPT depends in part on the development of compelling
applications. There are a variety of potential applications, many of which ... growing market
we often find that it changes month by month. All four of these are, however, carrying millions
of minutes each of IPT on their networks. Despite the entry of other players, Delta...
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Tài liệu Combat Pair - The Evolution of Air Force-Navy Integration in Strike Warfare ppt
Ngày tải lên :
17/02/2014, 23:20
... From the Sea: Preparing the Naval Service for
the 21st Century, Washington, D.C.: Department of the Navy, 1992.
22 Combat Pair: The Evolution of Air Force–Navy Integration in Strike Warfare
there ... and line aircrews over the issue of whether fleet squadrons should
train simply to meet the demands of the most likely threat or instead
should train to the limits of their aircraft’s capabilities ... a decade earlier at
the instigation of then-Secretary of the Navy John Lehman in response
to the flawed Navy performance in the Lebanon strike of December
1983 and to the fleet readiness deficiencies...
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Tài liệu Báo cáo khoa học: An intermediate step in the evolution of ATPases – a hybrid F0–V0 rotor in a bacterial Na+ F1F0 ATP synthase pdf
Ngày tải lên :
18/02/2014, 17:20
... two
of the rings face in the opposite direction in the
membrane to the other two, forming the same pattern
as in the AFM surface representation of Fig. 2A. By
comparison with the 3D structure of ... were
detectable. The mass of the c
1
monomer was deter-
mined to be 18.7 ± 0.1 kDa, and that for the c
2 ⁄ 3
monomer was 8.3 ± 0.1 kDa. Comparison of the
spectra of the complete ring and the fragments
revealed ... that the c rings
contain both types of c subunits. The stoichiometry for c
2
⁄ c
3
: c
1
was
9 : 1. Furthermore, this stoichiometry was independent of the carbon
source of the growth medium. These...
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Tài liệu FINANCIAL ENGINEERING The Evolution of a Profession pptx
Ngày tải lên :
18/02/2014, 18:20
... 1998. All of these events raised fears of a global economic
meltdown. Also notable at the end of 1998 was the creation of the financial behe-
moth, Citigroup, that challenged the separation of banking ... experience drawn from the publication of numerous past books and articles
on many of these topics. His input was invaluable to the completion of this book.
The authors also wish to thank the staff at ... insurance under
the then-in-effect Glass-Steagall Act.
THE MASSIVE GROWTH PERIOD (1998 TO 2006)
The Asian financial crisis began with the financial collapse of Thailand’s currency,
the Thai baht....
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Tài liệu Constraining Hypotheses on the Evolution of Art and Aesthetic Appreciation* doc
Ngày tải lên :
19/02/2014, 17:20
... knowledge about their evolution is
basic to understand the evolution of aesthetic preference itself.
A comprehensive understanding of the evolution of the human brain, as well as of
certain specific ... Ardipithecus ramidus. Given the fragmentary state of
these remains, and the difficulties inherent in their comparison, there is much
discussion as to the validity of their hominid status. The earliest ... there is no way of determining which level of analysis is
the most relevant to the study of the neural correlates of aesthetic preference.
Additionally, the evolutionary emergence of such a capacity...
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Tài liệu Báo cáo khoa học: cN-crystallin and the evolution of the bc-crystallin superfamily in vertebrates pdf
Ngày tải lên :
19/02/2014, 17:20
... with the familiar pattern of expression of
the principally embryonic cA–F genes in the rodent
lens [41,47]. The absence of expression in outer layers
of the lens contrasts with the expression of ... encodes
the first two structural motifs, and hence the N-ter-
minal domain of the protein, just as in the genes for
cS and cA–F. However, the second half of the gene
has the structure of a b-crystallin ... polypeptide capable of completing
the C-terminal domain of the protein.
Currently there is no evidence for expression of
canonical cN in primates. This leaves open the ques-
tion of whether the gene for...
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THE EVOLUTION OF THE RUSSIAN SAVING BANK SECTOR DURING THE TRANSITION ERA docx
Ngày tải lên :
06/03/2014, 10:20
... on A). There is no significant effect of the
age of the firm. It is clear that the size of the firm in total assets is the key determinant of the
amount of advertising. Large firms have the financial ... 0.103 0.092
Note: The table shows the mean, standard deviation and the coefficient of variation (CV) of the deposit
interest rates. The coefficient of variation (CV) is the ratio of the standard deviation ... present the estimation
results both for the case when there is a lagged dependent variable in the marketing effort
9
depending upon the extent of the persistence of market shares. The sum of the...
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Báo cáo khoa học: Analysis of the NADH-dependent retinaldehyde reductase activity of amphioxus retinol dehydrogenase enzymes enhances our understanding of the evolution of the retinol dehydrogenase family pot
Ngày tải lên :
07/03/2014, 09:20
... FEBS
To analyze the contribution of protein domains to
the ER anchorage, the localization of the full-length
enzyme was compared with those of five truncated
forms. The pattern of the full-length ... enzymes.
The most significant difference between the amphi-
oxus and the other retinal reductases was, nevertheless,
their preference for the NADH cofactor. To our
knowledge, these are the first ... [29]. The overall analysis, examining
the topology of the phylogenetic tree and the position
of each gene inside the cluster, was informative regard-
ing the orthology relationships of the distinct...
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THE ROLE OF MUSIC COMMUNICATION IN CINEMA potx
Ngày tải lên :
07/03/2014, 14:20
... without
changing the perceived meaning (i.e., it is equally valid to say that the
music projects the meaning of the image or the image projects the
meaning of the music), then the multimedia ... to the second step of the model: the “difference test.” The
answer to this query determines whether or not the inter-media
relationship is one of contradiction in which the meanings of the ... taking into
account the director’s – and, therefore, the composer’s – intentions,
the narrative content of the film, and the overall strategy of the
director in constructing the multifaceted soundtrack.
1
...
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The Evolution of Modern Medicine pot
Ngày tải lên :
08/03/2014, 14:20
... obstruction of the bowels the opening of
the abdomen, removal of the obstructed portion and uniting the ends of the intestine by sutures.
After the death of Alexander, Egypt fell into the hands of his ... from the city, then he sketches the career
of some of the more famous of the physicians under the Empire, some of whom must have had incomes never
approached at any other period in the history of ... dogmas
into the language of Greek thought and finally crystallized them in the philosophy of Aristotle."
Whether a plaything of the gods or a cog in the wheels of the universe this was the problem...
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THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION potx
Ngày tải lên :
10/03/2014, 08:20
... covers a range of emotions − from the
melancholy of the Blue Nile’s A Walk Across the Rooftops,
to the theme tune of Taggart, I Know the City Like a Lover.
From the 1980s stadium rock of songs like ... the
work of Clyde Unity Theatre in the 1930s to such plays as The
Steamie, the oft-repeated The Gorbals Story, John Byrne’s
The Slab Boys Trilogy and, in 1990, the ambitious The Ship.
THE CITY ... Scotland 2020
1
— the conclusion of the project of the same name.
This made the case for the importance of story in
imagining the future. The inspiration for Glasgow 2020
came out of this. We wanted...
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Oxygen and the Evolution of Life pptx
Ngày tải lên :
14/03/2014, 10:20
... structure of the oxygen atom. As we shall
see in Cha p. 2, the existence of oxygen atoms is in turn a necessary result of the
evolution of the universe.
1.3 The Dioxygen Molecule
Virtually all of the ... H
ỵ
ẵ:
Thus, the higher the pH value, the lower the proton concentration and therefore the
degree of dissociation of water. This behavior of water depends strongly on the
temperature, the higher the temperature ... of a
particular part of the DNA from the cell nucleus to the cytosol. This serves as a
matrix for the synthesis of proteins, composed of amino acids. Thus, proteins
express the potential of the...
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The evolution of host use and unusual reproductive strategies in Achrysocharoides parasitoid wasps pot
Ngày tải lên :
14/03/2014, 16:20
... ancestral host of Achryso-
chroides. Regarding the effect of taxa sampling on the
reconstruction of reproductive strategies, although the
biology of most species in other parts of the world is ... comprise a third of known species
of this genus. Regarding the effect of taxa sampling on
the reconstruction of ancestral host use, most of our
species are European, reflecting the most detailed ... causes.
Second, we examine the evolution of host choice.
Recently a phylogeny was constructed of the genus Phyl-
lonorycter that includes all the (British) hosts of the Achrys-
ocharoides included...
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