targeting+and+positioning+at+numi+tea
segmentation targeting and positioning in bm
... Customer relationship Company strengths Customer service and relationship Customer service and relationship Success factor Large volume production and technically complex product Compatibility ... Segmentation”, Industrial Marketing Management, 3, 2, (April, 1974), pp 153-66 12/09/2012 4.1 Market segmentation (cont’) Benefits, Limitations and Requirements of effective segmentation: What ... Benefits, Limitations and Requirements of effective segmentation (cont’): What are the Limitations? • Increase in marketing expenses (inventory carrying cost, adv, transportation…) • Difficulty...
Ngày tải lên: 26/11/2014, 11:53
SEGMENTATION, TARGETING, and POSITIONING
... niches SEG SEG SEG Concentrated marketing Niche 13 Targeting The examples of the different targeting strategies are illustrated below Example Categories of Targeting Strategies M1 M2 M3 M1 M2 M3 ... Ries and Trout Positioning starts with a product A piece of merchandise, a service, a company, and institution, or even a person But positioning is not what you to a product Positioning is what ... convenience and better value and that is what DiGiorno brought them 20 Positioning Once the competitive frame of reference for positioning has been fixed by defining the target market and nature of...
Ngày tải lên: 26/12/2014, 20:11
Using dialogue and drama activities in teaching speaking skill to the 11th form students at nghen high scholl in ha tinh province
... the reality and investigate the teaching and learning English of the 11 th form students, those are real findings and discussion with teachers and students Moreover, suggested dialogue and drama ... real-life situations and for real communication Emphasis on creative role-play, simulations, surveys, projects all produce Hong Th Tho K48A1 English Graduation thesis spontaneity and improvisation ... fear of correction And speaking activities will concentrate on meaning and communication rather than grammatical correctness Certainly, the teacher Hong Th Tho K48A1 English Graduation thesis doesnt...
Ngày tải lên: 27/12/2013, 20:26
an action research on using music and animated cartoons to teach english to primary students at dong hoa primary school = nghiên cứu hành động việc sử dụng phim hoạt hình có nhạc để dạy tiếng anh
... behind choosing animated cartoons to teach my students rather than other techniques is that animated cartoons contain humorous characters and colorful and catchy visual presentations accompanied ... motivation and develop their language skills 1.4.3 Criteria for selecting animated cartoons for teaching Animated cartoons facilitate teaching and learning activities and, consequently, attain the ... that the class becomes alive and entertaining (3) The primary teachers should be more friendly, patient and tolerant to the students so that they are not demotivated by their teachers Limitations...
Ngày tải lên: 02/03/2015, 14:25
ssessment criteria for an effective EFL presentation of English majors at Hanam Teachers Training College problems and solutions
... Inaccurate pronunciation between long vowels and short vowels For example what and water, shot and short, good and food, etc - Little use of linking sounds, little or inappropriate use of intonation ... process? Appropriate for a general academic audience Introduction Adequate? Attention-getting? Organization Clear organization strategy? Used organization indicator statement when appropriate? Linking ... used by teachers at HTTC to evaluate EFL presentations of English majors? 3.2 What are the current strengths and problems of English majors at HTTC in making EFL oral presentations? 3.3 What assessment...
Ngày tải lên: 19/03/2015, 10:31
USING SEMANTIC MAPPING TO TEACH ESP VOCABULARY TO FINAL-YEAR STUDENTS OF FINANCE AND ACCOUNTING AT HANOI TOURISM COLLEGE
... meaning and use that should be focused on in ESP vocabulary teaching Consequently, Kennedy and Bolitho state that “the study of word formation and word relationships” (1984, p.59), or sense relations, ... linguistic features distinctive of ESP vocabulary and what makes teaching and learning ESP vocabulary challenging In addition to these, some other basic issues related to ESP vocabulary teaching and learning ... meaning), hyponyms (subordinates), co-hyponyms (coordinates) and hypernyms (super-ordinates) and collocations These activities can be included in vocabulary teaching strategies as diagrams, mind...
Ngày tải lên: 19/03/2015, 10:33
An exploratory study on the teaching and learning at post-listening stage by International Standard Program students, ULIS-VNU = Nghiên cứu thực trạng dạy và họ
... related fields Firstly, as for teachers and students at ISP division, they may have an overall look into the current situation of teaching and learning at the post-listening stage Besides, the teachers ... activities and therefore, motivate their involvement in these activities Also, the teachers can mention at the beginning that active participation at the post-listening stage is highly evaluated and ... surveyed teachers and 70 surveyed students remained comparatively modest Besides, observations in only ten ISP classes were not adequate enough to evaluate the current situation of teaching and learning...
Ngày tải lên: 28/03/2015, 09:15
An investigation into the use of translation method in vocabulary teaching and learning at Tran Nhan Tong High School, Hanoi = Nghiên cứu việc sử dụng phương ph
... chapters: literature review; methodology and data analysis and discussions Chapter 1: Literature review This chapter looks at the literature review of Translation Method and vocabulary teaching The ... vocabulary teaching and learning at Tran Nhan Tong High School? How effective teachers and students at Tran Nhan Tong High School find the Translation Method to their vocabulary teaching and learning? ... learners to focus attention on vocabulary and grammatical items or providing information and explanation about grammatical rules and conventions The first language may facilitate classroom activities,...
Ngày tải lên: 28/03/2015, 09:40
IN INVESTIGATION INTO INTONATION AWARENESS OF TEACHERS AND STUDENTS AT FACULTY OF FOREIGN LANGUAGES AT INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
... reports that teachers not have enough detachment to evaluate learner‟s pronunciation That is also because of students‟ motivation and aptitude that might determine the acquisition of intonation (Skehan ... better and deeper understanding it Most of the previous researches have focused on learning and teaching intonation, little attention has been paid to teachers‟ care and students‟ awareness That ... punctuation system and intonation system, (3) 13 intonation between isolated sentences and extended discourse, (4) teaching students how to think in terms of delivering a speech with intonation attached...
Ngày tải lên: 10/07/2015, 14:50
Native and Non-Native approaches to teaching English as a Global Lingua Franca as perceived by teachers and students at the Faculty of English Language Teacher Education, ULIS – VNU
... key terms in ELF) and (2) Native model versus Non-native model (reviewing current research and controversies related to NESTs and NNESTs, the native-speaker Model and non-native speaker Model) ... speaking teachers In Moussu, L., & Llurda, E (2008) Moussu, L (2006) Native and nonnative English-speaking English as a second language teachers: Student attitudes, teacher self-perceptions, and intensive ... Education in Asia, 1/1, 46-81 Tran, L (2002) A Vietnamese perspective on World Englishes Teacher’s Edition 4, 26-32 Ulate, N.V (2011) Insights towards Native and Non-Native ELT Educators Bellaterra...
Ngày tải lên: 04/08/2015, 09:39
Using semantic mapping to teach ESP vocabulary to final-year students of finance and accounting at Hanoi tourism college
... Education, International Reading Association 55, pp 174-5 Al-Kufaishi, Adil (1988), A Vocabulary Building Program is a Necessity not a Luxury English teaching Forum, 26(2): 42-44 Abdollahzadeh and ... (1998), E Teaching with the Brain in Mind, ASCD Publication, Alexandria Virginia 15 Johnson, D., Pittelman, S & Heimlich, J (1986) “Semantic mapping”, The Reading Teacher, 39(8), 778-782, International ... http://www.usask.ca/education/coursework/802papers/mergel/brenda.htm 21 Nation, I.S.P., (2001) Learning vocabulary in another language, Cambridge University Press, Cambridge 22 Nation, I.S.P (1990), Teaching and...
Ngày tải lên: 04/08/2015, 09:42
A study on lexical cohesive devices from some reading texts of the course book English for Business Study and pedagogical implications for teaching English for third year students at Trade Union University
... learning and teaching of BE The findings of the research reveal that all the types of lexical cohesion: reiteration, including repetition, synonymy, antonymy, superordinate; and collocation are ... conclusion part shows a recapitulation of the study, implications for teaching and learning BE This section also discusses the limitations of the study as well as some recommendations for further research ... challengers and followers; Sample text 5: Taxation; Sample text 6: The business cycle All the lexical cohesive items of each type of lexical cohesion (reiteration and collocation) and its subtypes...
Ngày tải lên: 10/08/2015, 19:47
TEACHERS’ BELIEFS AND PRACTICES ABOUT ESP TEACHING a CASE STUDY AT HANOI UNIVERSITY OF INDUSTRY
... stages which are data input (data presented through texts, audio and video recordings), data processing (understanding and manipulating data) and output presentation (oral presentation or written ... investigate teachers’ beliefs about teaching strategies applied to ESP classes, to find out the most common ESP teaching strategies used by teachers and to explore the relationship between teachers’ ... pre-observation interviews were delivered to seek teachers’ beliefs about teaching strategies used to lead into the problem, teaching strategies used to present problems in ESP and teaching strategies...
Ngày tải lên: 14/09/2015, 09:25
An investigation into the attitudes of teachers and students at the hanoi college of industrial economics towards speaki
... qualitative method that is the author collected some information based on her informal classroom observations and interviews with 10 students and teachers chosen from 100 students and 10 teachers ... the attitudes of teachers and students at the HCIE towards the speaking skills in ELT; the attitudes of teachers and students at the HCIE towards the speaking skills in the textbook NH Pre and ... preparation and practice Establish close and good relationship with the learners and create low anxiety to encourage them to communicate During the lessons, teachers should not keep standing...
Ngày tải lên: 19/12/2015, 12:50
A survey on students’ attitudes to deductive and inductive approaches to teaching english grammar for grade 11th at bac kan gifted high school
... class 11A) who participated as a means for conducting better observation and generating more complete understanding of the chosen participants’ attitudes and of the teachers teaching the two different ... relationship between linguistic competence and linguistic performance That is to say, grammar teaching helps learners understand language patterns or structures and then they can use those patterns ... develops accuracy and clarity in the learning and teaching context and that crosslingual approach can effectively help promote foreign language learning and teaching On the other hand, intralingual...
Ngày tải lên: 25/10/2016, 09:32
Using learner centered approach in english language teaching and learning at phu nhuan high school
Ngày tải lên: 01/07/2017, 17:49
Learner autonomy as perceived by teachers and students at nguyen van linh high school a thesis submitted in partial fulfillment of the requirements for the degree of master of arts in TESOL
... are large class size and students’ lack of motivation to apply English Especially, these teachers emphasized that the matter came from the national examination They stated that they wanted their ... Education and Training after finishing grade The exam includes core subjects: mathematics, literature and English while the total score is made up of double scores of mathematics and literature together ... English teachers who are a native English teacher at IIG center teaching English for high school teachers in Hochiminh city while two other teachers work at University of Social Sciences and Humanities...
Ngày tải lên: 04/07/2017, 20:44
Learners needs and the use of teaching materials at ly tu trong technical college
Ngày tải lên: 04/07/2017, 20:46
Inflation Targeting and the IMF
... results—inflation targeting is still associated with lower real interest rate and reserves volatility, lower exchange market pressure, and lower inflation, inflation volatility, inflation expectations and ... the volatility of output.13 B Inflation Targeting and Crises 22 Does inflation targeting deliver advantages over and above lower and more stable inflation, output, and inflation expectations? ... Comparison of Volatility in International Reserves and Interest Rates in Inflation Targeting and Non-Inflation Targeting Countries Emerging Markets: International Reserves Volatility 40 Non-inflation-targeters...
Ngày tải lên: 24/10/2012, 09:27