Keller strategic brand management
... Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: Erin Gardner Senior Acquisitions Editor, Global Edition: Steven Jackson Senior Editorial Project Manager: Kierra Bloom Editorial ... be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission ... Netflix Branding Stumbles 401 Corporate Branding 408 THE SCIENCE OF BRANDING 11-3: Corporate Brand Personality Corporate Image Dimensions 409 409 BRANDING BRIEF 11-3: Corporate Reputations: The Most...
Ngày tải lên: 24/09/2015, 23:21
... course of many years at a major corporation; these principles form the core of my philosophy for running any business First, the product had to be reinvented in order to become relevant again; ... accountable organization had to be created—a real business Before we get to that, though, you need to know a little bit more about the history of the team—and how I almost shut it down for good Changing ... million for the Globetrotters alone They were getting concerned—another season was rolling around, and they wanted to move Compared with other bidders, I had the best story about the organization’s...
Ngày tải lên: 24/10/2013, 08:20
Managing a Secure Network
... accessing the corporate LAN through IPSec VPN connections authenticating administrator access to the router console port, auxiliary port, and vty ports performing router commands authorization using ... appropriate UDP ports required for RTP streams? Stateful firewall Question What is a static packet-filtering firewall used for ? It analyzes network traffic at the network and transport protocol ... Map\Protocol Inspection group Port Security Lab Sim Question You are the network security administrator for Big Money Bank Co You are informed that an attacker has performed a CAM table overflow...
Ngày tải lên: 29/10/2013, 00:50
Tài liệu Managing a Microsoft Windows 2000 Network Environment Version 6.0 docx
... be used for user processes High: Highest recommended priority level for user processes Above Normal Normal The default priority setting Belownormal Low The lowest priority setting Incorrect Answers: ... network administrator for your company The network uses static IP addresses on servers and client computers You add a new client computer to subnet A of the network Your router administrator informs ... You are a network administrator for your company The network contains 50 Windows 2000 Server computers, which are in the Servers Organizational Unit (OU) in Active Directory The network also contains...
Ngày tải lên: 10/12/2013, 14:16
Tài liệu Chapter9 Managing a Cisco Internetwork docx
... 中断启动.注意提示 monitor: command “boot” aborted due to user interrupt 如下: System Bootstrap, Version 11.3(2)XA4, RELEASE SOFTWARE (fc1) (略) PC = 0xfff0a530, Vector = 0x500, SP = 0x80004374 monitor: command ... 4.Capability:见输出最顶部信息 5.Platform:Cisco 设备的类型 6.Port ID:相连设备的接受 CDP 包信息的接口 要查看更为详细的 CDP 信息可以使用 show cdp neighbor detail 或 show cdp entry *命令 Gathering Interface Traffic Information 使用 show cdp traffic ... output: 13, Input: Hdr syntax: 0, Chksum error: 0, Encaps failed: No memory: 0, Invalid packet: 0, Fragmented: Router# Gathering Port and Interface Information 使用 show cdp interface 命令显示接口的 CDP...
Ngày tải lên: 10/12/2013, 16:15
Tài liệu Managing a Microsoft® Windows® 2000 Network Environment doc
... be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, ... troubleshoot complex Windows system and network environments in medium to large organizations, Network Administrators and Technical Support specialists perform more limited duties on a smaller scale, ... syntax statements or descriptive text, indicates argument names or placeholders for variable information Italic is also used for introducing new terms, for book titles, and for emphasis in the...
Ngày tải lên: 21/12/2013, 06:16
Tài liệu Brand Glossary (A-B) Brand pptx
... tiếp khách khàng nhân viên người đại diện cho thương hiệu doanh nghiệp trước khách hàng Brand Platform(Nền thương hiệu): Bao gồm nhân tố yếu sau đây: Brand Vision (Tầm nhìn thương hiệu): Những...
Ngày tải lên: 24/12/2013, 19:15
Tài liệu Module 1: Introduction to Managing a Windows 2000 Network doc
... be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, ... ! Active Directory Support for Client Computers ! Active Directory Objects ! Active Directory Schema ! Lightweight Directory Access Protocol (LDAP) Active Directory stores information about resources ... Objects represent network resources ! Attributes store information about an object Active Directory stores information about network objects Active Directory objects represent network resources, such...
Ngày tải lên: 24/01/2014, 10:20
Tài liệu Business Ethics: A MANUAL FOR MANAGING A RESPONSIBLE BUSINESS ENTERPRISE IN EMERGING MARKET ECONOMIES pptx
... framework for approaching a challenging, complex world more creatively and confidently Grant D Aldonas Under Secretary for International Trade U.S Department of Commerce Igor Y Abramov Director, ... Assessment Worksheet Training Program Outcomes Worksheet Communications Infrastructure Worksheet Enterprise Alignment Worksheet Responsible Business Practices Worksheet Organizational Culture Worksheet ... officer CERES Coalition for Environmentally Responsible Economies CSR corporate social responsibility FCPA Foreign Corrupt Practices Act FSGO Federal Sentencing Guidelines for Organizations GPA Agreement...
Ngày tải lên: 18/02/2014, 00:20
Tài liệu Coaching, Mentoring and Managing A Coach Guidebook pot
... reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, ... through others Your job, as a leader, is to work through the people who work for you That’s how you’ll get results from your team Ferdinand Fournies, who wrote Coaching for Improved Work Performance, ... your church or public figures or organizations to which you belonged Your partner may have inspired you … maybe successful athletes … maybe a boss or co-worker Maybe a drill instructor or aerobic...
Ngày tải lên: 21/02/2014, 16:20
Building Brands through Event Sponsorships: Providing On-Site Audiences with a Vivid Brand Experience pdf
... contact between the sponsor and the audience, different factors may be more important for other forms of sponsorships (e.g., the sponsorship of a cause, or broadcast sponsorship) Third, the research ... Sponsors may also have other goals for their sponsorship, such as entertaining guests or portraying themselves as good corporate citizens In essence, however, sponsorship activities are a form ... Mean scores for sponsor–event fit depending on the factor enhancement of sponsor event fit 173 Table 31: ANOVA-table for sponsor–event fit depending on the factor enhancement of sponsor–event...
Ngày tải lên: 07/03/2014, 10:20
Silicon Beach training PRINCE2 - Managing a Project
... temporary organisation that is created for the purpose of delivering one or more business products according to an agreed Business Case There are a number of characteristics of project work that ... work, troubleshooting and audits There are scores of accredited training and consultancy organizations (ATOs and ACOs) operating worldwide, who can supply expert support for PRINCE2 projects or ... agreed by the relevant authority before it takes place Configuration Management The starting point for all projects will be to identify whether there are any corporate or programme policies and...
Ngày tải lên: 18/03/2014, 23:12
6 Steps to Building and Managing A Successful Social Media Marketing Team potx
... should monitor specific competitors and identify trends in how they are acting/reacting • By social media network: If your team has a diverse range of ages or interests, some may be more familiar ... familiar with one networking site than another For example, some employees may unfamiliar with the conventions of LinkedIn or YouTube, but are already experts at using Facebook or Flickr Save time ... to look for ways to join the conversation in a useful way Social marketing software can be useful in this regard, as it allows for keyword searching, comment tracking and other monitoring tasks...
Ngày tải lên: 25/03/2014, 14:22
How to read a person like a book
... you at a business conference or party, at a ballgame or bar, or on the subway or bus Also, dealing with people by lumping them into one category or another has more dangers than rewards Observing ... request, or offer was made at a time or in such a manner as to cause the other person to become defensive From this point on, concessions, agreements, or other forms of cooperation become more difficult ... through when he is fighting or maneuvering for time to think or reconsider We have observed that a considerable number of pipe-smokers are engineers or scientists or are in other technical fields...
Ngày tải lên: 12/04/2014, 00:29
how to read a person like a book
... you at a business conference or party, at a ballgame or bar, or on the subway or bus Also, dealing with people by lumping them into one category or another has more dangers than rewards Observing ... request, or offer was made at a time or in such a manner as to cause the other person to become defensive From this point on, concessions, agreements, or other forms of cooperation become more difficult ... through when he is fighting or maneuvering for time to think or reconsider We have observed that a considerable number of pipe-smokers are engineers or scientists or are in other technical fields...
Ngày tải lên: 12/06/2014, 17:15
4 Steps to More Effectively Managing a Sales Force doc
... Step: When working with one salesperson, never say anything negative about another salesperson on your team Too many sales managers will talk about other salespeople when they are working with ... interest in them and support them in their goals Never forget that no matter what the compensation plan is, you’re still leading a team and they will talk to each other The more you can create an ... Fourth Step: Remember that you’re managing people, not products The performance of your sales team will always be impacted far more due to their mental state than you will ever know This does not...
Ngày tải lên: 28/06/2014, 04:20
Managing a dispersed Product development process potx
... the incumbent technologies on “more-the-better” features For example, the initial small hard drives for portables were not as fast nor could they store as much information as the larger disk drives ... amount of work (notebook performance) and work everywhere they go (lightweight)? Or could it be that customers seek more leisure time (i.e., less time working), and prefer to their work outside ... the user’s work ethic leads to a desire for either a digital timer with auto-shutoff (or another solution such as Internet control) that helps the user satisfy his or her cultural work-ethic values...
Ngày tải lên: 28/06/2014, 10:20