semantic features of advertising language

... UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES BÙI THỊ KIM NGÂN A DESCRIPTIVE ANALYSIS OF LINGUISTIC FEATURES OF ADVERTISING LANGUAGE USED IN ENGLISH ... UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES BÙI THỊ KIM NGÂN A DESCRIPTIVE ANALYSIS OF LINGUISTIC FEATURES OF ADVERTISING LANGUAGE USED IN ENGLISH ... 1.1.2 Advertising as a discourse: Advertisements as Texts 1.2 CONCEPT OF ADVERTISING AND ADVERTISING SLOGANS 1.2.1 Definitions of advertising vii 1.2.2Types of advertising

Ngày tải lên: 08/11/2020, 12:07

... Examples of Lexical Collocations of Hill (2000) 28 Table 2.2 A List of Types of Verbs 29 Table 2.3 Verb Patterns of the Verb MAKE 31 Table 2.4 Other Structures of MAKE + Noun 32 iv TABLE OF CONTENTS ... Pointing outsyntacticfeatures of English collocations of the verb MAKE with reference to the Vietnamese equivalents (ii) Figuring out semantic features of English collocations of the verb MAKE with ... comprehend and make use of them more effectively 1.2 Aims of the Research This research is conducted to achieve the targets of finding out syntactic and semantic features of English collocations

Ngày tải lên: 24/06/2016, 21:22

... play an important role the language of sport commentaries, I study the semantics of Verb phrases expressing victory and defeat in perspectives of Cognitive semantics of Functional Grammar I hope ... Vietnamese were revealed What is more, the syntactic features of verb phrases in view of Clause as Exchange and semantic features of verb phrases in view of Clause as Representation in Functional Grammar ... The University of Da Nang The thesis is accessible for the purpose of reference at: - Information Resource Center, the University of Da Nang - The Library of University of Foreign Language Studies,

Ngày tải lên: 29/03/2017, 20:14

... semantic features of ECNs in their Vietnamese 62 equivalents Table 4.7 The similarities and differences on syntactic and semantic features 63 of ECNs in their Vietnamese equivalents v TABLE OF ... compounds in term of the parts of speech 15 Table 2.2 English compounds in term of semantic 16 Table 2.3 English compounds in term of a phrase or clause 16 Table 2.4 Examples of ECNs and VCNs ... and VCNs 25 Table 3.1 Information of the research participants 34 Table 4.1 Meaning formation of compound nouns 42 Table 4.2 Syntactic and semantic features of ECNs in their Vietnamese 45 equivalents

Ngày tải lên: 22/03/2018, 19:34

... 4.1 Semantic features of Make in English and Vietnamese TABLE OF CONTENTS Certificate of originality Acknowledgments Abstract List of abbreviations List of tables and figures TABLE OF CONTENTS ... Review of the Previous Studies 17 2.2 Review of theoretical background 19 2.2.1 Semantic features 19 2.2.2 A Brief Description of Verbs 20 2.2.3 Component of Meaning ... Versa Translation is a process of interpreting a text either in the form of speech or writing from one language (the source language) into another language (the target language) into an equivalent

Ngày tải lên: 22/03/2018, 22:31

... of question, yes – no question in languages in general and in English and Vietnamese in particular It has also confirmed the features of yes – no questions in both of two languages in terms of ... study 1.3 Objectives of the study 1.4 Scope of the study 1.5 Methods of the study 1.6 Design of the study Chapter LITERATURE REVIEW 2.1 Review of previous studies 2.2 Review of theoretical background ... 2016 CERTIFICATE OF ORIGINALITY I, the undersigned, hereby certify my authority of the study project report entitled :“A contrastive study of structural and semantic features of English Yes-No

Ngày tải lên: 22/03/2018, 22:31

... cover ĐẶNG THÙY LINH ENGLISH LANGUAGE 2014 - 2016 MINISTRY OF EDUCATION AND TRAINING HANOI OPEN UNIVERSITY M.A THESIS A STUDY OF SYNTACTIC AND SEMANTIC FEATURES OF IDIOMS CONTAINING THE WORDS ... MINISTRY OF EDUCATION AND TRAINING HANOI OPEN UNIVERSITY M.A THESIS A STUDY OF SYNTACTIC AND SEMANTIC FEATURES OF IDIOMS CONTAINING THE WORDS “EAR”, “EYE”, ... study of syntactic and semantic features of idioms containing the words: ―Ear‖, ―Eye‖, ―Lip‖, ―Nose‖ , ―Mouth‖, with reference to their Vietnamese equivalents‖ submitted in partial fulfillment of

Ngày tải lên: 22/03/2018, 22:32

... on Semantic features of English Adjectives denoting “Big” with reference to Vietnamese equivalents submitted in partial fulfillment of the requirements for the degree of Master in English Language ... exception of some differences in shades of 54 meaning of certain adjectives 5.2 Concluding remarks As mentioned in the previous chapters, the thesis has so far studied the semantic features of adjectives ... foreign language Then, they often impose Vietnamese thinking on translating English words into Vietnamese Learners often apply rules of their mother tongue in the production of foreign language

Ngày tải lên: 22/03/2018, 22:33

... that many of the differences and similarities in term of semantic features of the language and the culture of both English and Vietnamese Both languages are used the set expressions contain Red ... Being aware of the importance of colour set expressions in daily interaction as well as in learning language, I decided to choose the thesis entitled “A study on semantic features of English set ... expressions As for the learners of English or Vietnamese, a contrastive analysis of semantic features of colour set expressions in this thesis will help them improve the ability of using and understanding

Ngày tải lên: 22/03/2018, 22:33

... 2.2 Semantic and syntactic features 2.2.1 Theory of syntax 2.2.2 Theory of semantics 2.3 Overview of English verb 2.3.1 Definition of English ... of sentence elements 13 2.4.2.2 Semantic features of sentence elements 15 2.5 Overview of DECIDING verbs 16 Summary 17 Chapter 3: SYNTACTIC AND SEMANTIC FEATURES ... terms of their syntactic features 32 3.2.1.1 In terms of their sentence patterns 32 3.2.1.2 In terms of their sentence elements 33 3.2.2 In terms of their semantic features

Ngày tải lên: 13/01/2019, 23:54

... Syntactic features of the BEGINNING verb group 26 3.2 Semantic features of the BEGINNING verb group in 30 3.3.1 In term of their sybtactic features 45 3.3.2 In terms of their semantic ... 2.2 Overview of syntax and semantics 14 2.2.1 Theory of syntax 14 2.2.2 Theory of semantic 15 2.3 Overview of English verb 17 2.3.1 Definition of English ... Classification of English verb 18 2.4 Classification of sentences 20 2.5 Overview of BEGINNING verb group 23 Summary 24 CHAPTER 3: SYNTACTIC AND SEMANTIC FEATURES OF

Ngày tải lên: 14/01/2019, 00:11

... 3.1 Syntactic and semantic features of the ATTENTION verb group in English 20 3.1.1 Syntactic features of the ATTENTION verb group in English 20 vi 3.1.2 Semantic features of ATTENTION verb ... 2.2 Theory of syntax and symantics 2.2.1 Theory of syntax 2.2.2 Theory of semantics 2.3 Overview of English verb .9 2.3.1 Definition of English verb ... “Syntactic and semantic features of ATTENTION verb group and their Vietnamese equivalents” submitted in partial fulfillment of the requirements for the degree of Master in English Language Except

Ngày tải lên: 14/01/2019, 00:11

... 21 3.1 Syntactic features of expressions of existence in English with reference totheir Vietnamese equivalents .21 3. 2Semantic features of expressions of existence in English ... of study : English Language Code : 60220201 Supervisor : DR ĐANG NGOC HUONG Hanoi, 2017 MINISTRY OF EDUCATION AND TRAINING HANOI OPEN UNIVERSITY M.A Thesis A STUDY OF SYNTACTIC AND SEMANTIC FEATURES ... entitled “A study of syntactic and semantic features of English expression of existence in English with reference to their Vietnamese equivalents.” submitted in partial fulfillment of the requirements

Ngày tải lên: 17/01/2019, 22:47

... brief" (Rein, 1982: 54) FEARURES OF ADVERTISING LANGUAGE Syntactic Features of Advertising Language According to the increasing degree of complexity, the constituents of sentence are classified into ... linguistic features of slogans in particular are limited and outnumbered by investigations into other fields of advertising In fact, while there exist quite a lot of papers on advertising language, ... communicative purpose of advertising genre is persuasion ADVERTISING AND ADVERTISING SLOGANS Definitions of advertising From a linguistics perspective, Adler (1985:25) defines advertising as “a communicative...

Ngày tải lên: 10/08/2015, 19:46

... syntactic and semantic features of these collocations 1.7 DEFINITIONS OF TERMS 1.7.1 Syntactic Features “Syntactic features are the features involving the rules governing the structure of a language ... meaning of a word can be seen as made up of a number of semantic features These features can be used to define the meanings of a word And the method involves the analysis of sense (meaning) of words ... form of words, the structure of phrases, clauses and sentences, word order, collocation ” 1.7.2 Semantic Features Semantic features are the features that are used to define the meanings of a...

Ngày tải lên: 02/11/2015, 10:03

... syntactic features of English and Vietnamese work idioms - Describe and compare some semantic features of English and Vietnamese work idioms 2.1 LITERATURE REVIEW The prosperity of language in ... làng.(Huỳnh Văn Úc,2009) Therefore, to learn a language, a person needs to learn the Being aware of the importance of idioms in learning language words in that language, and how and when to use them ... brings the beauty of language but also deeply contributes to successful daily communications Every language in the world has large numbers of idioms Idioms make colour for language Idioms carry...

Ngày tải lên: 26/11/2013, 13:16

... units as a gauge of complexity readers and viewers Mårdh (1980) [12] offers an exhaustive study of the 1.6 ORGANISATION OF THE STUDY characteristic features of the headings of a range of English The ... The writes as well as the readers find their own way of answering it Table 4.3 Percentage of semantic features of ESHs Semantic features Times of appearance According to the result shown in Table ... limited In term of semantics, the ESHs and VSHs both have the Firstly, there are widespread sets of collocations that are used Table 4.4 Percentage of semantic features of VSHs Times of appearance...

Ngày tải lên: 26/11/2013, 13:21

... to use them in Vietnamese features of WIRHs in English and - to describe semantic features of WIRHs English and Vietnamese - to provide a brief account of grammatical -semantic similarities and ... reason, a contrastive analysis of English and Vietnamese in terms of semantic features? grammatical and semantic features words and idioms related to 1.5 ORGANIZATION OF THE STUDY hearing in English ... meaning of its constituent language, biblical, casual, formal, humorous, legal, literary, 2.2.3 Semantic Features rhetorical.” 2.2.3.1 Semantic Properties 2.2.3.3 Transference of Meaning Semantic...

Ngày tải lên: 26/11/2013, 13:31

... English as well as who are interested in idioms Aims of the study The first aim of the study is to make a contrast of structural and semantic features of English and Vietnamese idioms referring to Head ... those idioms 2.2 semantic features 2.2.1 Meaning In this part, we only mention the meaning of words, not the meaning of sentences or any other units of language The meaning of a word reflects the ... characteristics of the items to which they refer Connotation is different from language to language It depends on the culture of the people using the language Connotations constitute additional properties of...

Ngày tải lên: 20/12/2013, 18:33

... of adjective phrases, noun phrases or verb phrases, etc many aspects of idioms are offered and studied With my interest in idioms, I take Semantic features of English and Vietnamese idioms of ... DESIGN OF THE STUDY Part A – introduction Rationale Aims of the study Scope of the study Method of the study Design of the study Part B – Development Chapter 1- Theoretical background Chapter 2- Semantic ... Definition of idioms An idiom is a combination of words and functions as a single unit These words are taken from the general vocabulary of a given language To have true concepts for this aspect of language, ...

Ngày tải lên: 22/12/2013, 12:54