principles of marketing management philip kotler pdf

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Ngày tải lên: 22/03/2019, 14:04

... Downstream: marketing channel partners that link the firm to the customer Marketing Channel or Distribution Channel  A set of interdependent organizations involved in the process of making a ... Physical distribution – Financing – Risk taking Number of Channel Levels  Number of intermediary levels indicates the length of a channel – Direct marketing channels • Have no intermediary levels ...  State objectives in terms of targeted levels of customer service  Channel objectives are influenced by: – Cost – Nature of the company – The firm’s products – Marketing intermediaries – Competitors

Ngày tải lên: 18/01/2020, 22:27

... studying marketing 1-4 Why Study Marketing? Chapter ♦ An Overview of Marketing PowerPoint Slides 1: An Overview of Marketing 2: Learning Outcomes 3: What Is Marketing? 4: Marketing is… 5: American Marketing ... Chapter ♦ An Overview of Marketing Learning Outcomes and Topics LO1 Define the term marketing 1-1 LO2 What Is Marketing? Describe four marketing management philosophies 1-2 Marketing Management Philosophies ... “What is marketing? ” Chapter ♦ An Overview of Marketing  In-class Preview Segue into a discussion of the marketing concept and the four marketing management philosophies  Write the four marketing

Ngày tải lên: 18/10/2022, 12:21

... Viettel It examines the route of winning the hearts and minds ofthousands of millions of Viettel’s customers in Viet Nam and in the world.The study begins with an overview of Viettel, and answers the ... all rights and duties.Overview Of Viettel:Viettel is one of the telecommunications enterprises with the largest number ofcustomers in the world With the experience of universalizing telecommunicationsin ... evaluate the marketing objectives In whatways Viettel clarifies its goals and targets, considers marketing objectives as a vehicle todrive Viettel’s mission Finally, an overall marketing strategy

Ngày tải lên: 11/05/2024, 23:47

... Trang 1PRINCIPLES OF MARKETING GROUP ASSIGNMENT Research on the marketing of Maybelline in Vietnam Class: MKT1613 Group 3: 1 CAO QUOC THANG ... production of a wide range of cosmetics It includes skincare, fragrance, and personal care products for women→Maybelline was officially present in Vietnam in 2007 and so far has become one of the ... publics…) III THE COMPANY’S CURRENT MARKETING MIX (4Ps) A Product B Place C Price D Promotion IV CONCLUSION & RECOMMENDATIONSV REFERENCES Research on the marketing of Maybelline in VietnamTrang

Ngày tải lên: 12/05/2024, 22:06

... the price of stationery increased by 0.34%.The group of drugs and medical services increased by 0.02%, of which the price of all kinds ofmedicines increased by 0.08% Most of the prices of many ... quarter of 2019 and 2020 Generally in the first 6 monthsof 2021, GDP growth rate of 5.64% is higher than the growth rate of 1.82% in the first 6 monthsof 2020 but lower than the growth rate of 7.05% ... development ofthe market Economic factors include the rate of economic growth, the rate of economicinflation, the structure of income and income growth, the change in the structure of spendingin

Ngày tải lên: 12/05/2024, 22:06

... antibiotics for a prolonged period. A number of other types of fungal infection occur in these patients. About 75% of all cases of Cryptococcus neoformans infection occur in persons who have ... from loss of position sense characteristic of tabes dorsalis. About 10% of patients with late untreated syphilis experience cardiovascular complications, usually in the form of aneurysms of the ... by which of the following mechanisms? (A) Opening of calcium channels (B) Release of calcium from the sarcoplasmic reticulum (C) Stimulation of myosin ATPase (D) Stimulation of membrane

Ngày tải lên: 19/06/2014, 15:20

... Kinematics of mechanisms. Kine- tics of a rigid body. Moment of force and rate of change of moment of momentum. Rotation about a fixed axis. Euler’s angles. Rotation about a fixed point of ... basic principles of the Part 1, Part 2 and much of the Part 3 Engineering Mechanics syllabuses of degree courses in engineering. The emphasis of the book is on the principles of ... Kinetics of a particle in plane motion, 21 Introduction. Newton’s laws of motion. Units. Types of force. Gravitation. Frames of reference. Systems of particles. Centre of mass. Free-body

Ngày tải lên: 27/06/2014, 05:20

... interview a cross section of marketing managers to discover their infor- mation needs. Table 3.1 displays some useful questions. Ill Internal Records and Marketing Intelligence Marketing managers ... percent of the U.S. market. The millions of customer records are gleaned from point -of- sale transactions at its restaurants. Pizza Hut can slice and dice data by favorite toppings, date of last ... reviews. See " ;Marketing Memo: Clicking on the Competition" for a summary of the major categories of structured online feedback systems. 15 Some companies circulate marketing intelligence.

Ngày tải lên: 06/07/2014, 02:20

... "Strategic Bundling of Products and Prices," Journal ofMarketingBB (January 2002): 55-72 32 Akshay R Rao and Robert W Ruekert, "Brand Alliances as Signals of Product Quality," Sloan Management Review ... grand: the great product at the heart of a great brand. 371 372 PART 5 SHAPING THE MARKET OFFERINGS Marketing planning begins with formulating an offering to meet target cus- tomers' ... recognize the emotional power of design and the importance to consumers of how things look and feel. Design is now more fully integrated into the marketing management process. For

Ngày tải lên: 06/07/2014, 02:20

... Price is not revised often enough to capitalize on market changes; price is MARKETING INSIGHT 434 PART 5 SHAPING THE MARKET OFFERINGS set independently of the rest of the marketing mix rather ... "The True Price of Penalties," Marketing Management (October 1999): 49-56 52 Kissan Joseph, "On the Optimality of Delegating Pricing Authority to the Sales Force," Journal ofMarketing65 (January ... Atypical blends, colorful off-beat marketing, and limited produc- tion of the three main lines of cigars—Acid, Natural, and Ambrosia—have contributed to premium prices of approximately $10 per

Ngày tải lên: 06/07/2014, 02:20

... entrenched in the new Act in two main aspects; the management of water resources and the management of water services. The latter is considered under Part IV of the Act covering water supply and sewerage ... in terms of responsibility for day-to-day management of the utility. Privatization will occur with any introduction of private sector participation in the ownership and/or control of a water ... Privatization of water therefore refers to the process and outcome of the introduction of the private sector in the ownership and/or control of water utilities. 2.4 Experience of ppp and privatization

Ngày tải lên: 12/08/2014, 05:20

... creation of two types of seguias, observed, in particular, in the valley of the Draa in the south of Morocco. The ‘melk seguias’ (56 out of 89) allow people to privately own part of the water. ... value of water, the political value of water, the psychological value of water, water demand management (WDM), water as a target of aggression, water as an instrument of peace, ... security of the drinkable water supply:... al.’s book on Islam and water management, “since Islam is the religion of about one-fifth of the world’s population and the official faith of

Ngày tải lên: 12/08/2014, 05:20

... re-visit of Islamic principles used in the context of water management. Although it is clear that Islam generally advocates a fair distribution of water resources and a prioritization of usage, ... resolution which Morocco officially signed h. the adoption of the UN resolution A/HRC/15/L.14 of the Council of Human rights on the 24 th of September 2010, re-asserting the right of humans to have ... Aziza Chaouni (Aga Khan prize of architecture), who is working on the re-introduction of sustainable water management principles in the rehabilitation of the medina of Fes and people working on

Ngày tải lên: 12/08/2014, 05:20

... terms of the scope of this management activity. For purposes of this paper, we see a distinction between technical management and project management. Technical management is the business of managing ... many managements place obstacles in the way of project progress, perhaps unwittingly because of management s functional heritage. Yet another reason for a solid set of Project Management First Principles. Acknowledgements I ... Design and Management, CRMP Guide to the Project Management Body of Knowledge, Centre for Research in the Management of Projects, University of Manchester, 1999. 15 For definitions of ‘culture’...

Ngày tải lên: 18/02/2014, 07:20

... version of this book to get all 200+ pages! The Principles of Project Management (www.sitepoint.com) 44 The Principles of Project Management The Process of Initiating The process of project ... what’s expected of each individual. Figure 2.6. The Project Organization section of the PID The Principles of Project Management (www.sitepoint.com) The Principles of Project Management Thank ... though, and it’ s often best to use the format that people are familiar and comfortable with. The Principles of Project Management (www.sitepoint.com) 34 The Principles of Project Management Luckily,...

Ngày tải lên: 08/03/2014, 20:20

... * Marketing control. * Marketing database. * Marketing environment. * Marketing implementation. * Marketing information system (MIS). * Marketing intelligence. * Marketing intermediaries. * Marketing ... intermediaries. * Marketing management. * Marketing mix. * Marketing process. * Marketing research. * Marketing services agencies. * Marketing strategy. * Marketing strategy statement. * Marketing Web site. * ... advantage. * Differentiated marketing. * Direct investment. * Direct-mail marketing. * Direct marketing. * Direct -marketing channel. * Direct-response television marketing (DRTV). * Discount. *...

Ngày tải lên: 14/03/2014, 19:20