planning and optimizing your digital marketing

... eMarketing eXcellence Planning and optimizing your digital marketing This page is intentionally left blank eMarketing eXcellence Planning and optimizing your digital marketing Third ... eMarketing eXcellence? E -marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research eMarketing ... E-DEFINITIONS E -MARKETING INSIGHT The IDM defines digital marketing You will often hear e -marketing and digital marketing used interchangeably Practitioners often refer to e -marketing or Internet marketing...

Ngày tải lên: 08/04/2015, 11:29

... 11/27/07 9:29 AM Page 13 Chapter Your Digital Life T he first step in learning to simplify and protect your digital life is developing an understanding of what your digital life” actually is This ... other digital information that is important to you This chapter will help you develop an understanding of your digital life, and then help you develop a plan for how to better organize your digital ... digital information as it comes into your life Figure 2-1 shows a view of some devices that might be part of your digital life Your digital life is anything that can be stored on a computer and...

Ngày tải lên: 01/01/2014, 16:48

... separate sheet / file for each section and add notes when you think of them • Link your findings back to your research questions and to your background reading – your findings confirm or contradict ... group and share your answers What is a report? Reports Essays • Formally structured • Semi-structured • Informative and fact-based • Argumentative, idea-based • Written with a specific purpose and ... Identifying the audience and purpose of your report will help you to: – Decide what to include – Be relevant and concise – Give the audience the information they need Audience and purpose Read the...

Ngày tải lên: 05/12/2016, 17:38

... (matt@heinzmarketing.com) or bring me a business card noting what you want @heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com @heinzmarketing ... @heinzmarketing Key #1: Start with the problem & outcome @heinzmarketing Is the tail wagging the dog? @heinzmarketing Assess current state BUT… @heinzmarketing Key #2: Align to Impact & ROI @heinzmarketing ... @heinzmarketing Show of hands… How many of you already have a martech stack? How many are frustrated with your martech stack? How many of you can measure the ROI of your martech stack? @heinzmarketing...

Ngày tải lên: 06/11/2016, 21:23

... green marketing and reaching green consumers with your wildlife and people story please see the companion tool “Green Marketing Trends – Guidance for Wildlife Friendly Products to Understand and ... attitude and enjoy yourself Be prepared to talk about your products and tell your unique story about wildlife, conservation, and the people who produce the products If you convey enthusiasm about your ... from your own website, concentrate on a few good web pages that tell your products’ stories using compelling pictures Features pictures of your site, the animals, landscape, people, and your...

Ngày tải lên: 18/02/2014, 22:20

... www.go4branding.com www.virec2012.com Tài liệu giới thiệu công ty G4B Tài liệu hoạt động công ty G4B Tài liệu Digital Marketing (blog.brandon.com.vn) Digitalmarketing.vn Tài liệu Digital Marketing ... lĩnh vực tổ chức kiện, marketing thương hiệu marketing bất động sản, tạo uy tín danh tiếng thị trường Phần lớn hoạt động marketing công ty sử dụng chủ yếu công cụ Digital marketing, hoạt động không ... & Marketing: - Lập hồ sơ thị trường dự báo doanh thu - Định hướng chiến lược hoạt động Marketing công ty Xây dựng chiến lược & hoạt động Marketing cụ thể cho thương hiệu Sáng tạo hình thức Marketing...

Ngày tải lên: 25/02/2014, 01:03

... individual brands and retail stores Now is the time to ensure that your existing consumer-facing website offers a digital experience that builds trust and familiarity with your products and brands and ... Trends? by Andrew Howlett, Rain v Dematerialization: Facts and Fiction by Olivier Marchand, Soleil Noir vi Digital Branded Content Syndication by Pete Caban, Mekanism vii Digital Marketing Outlook ... determine when, where and how to best solicit the brand Secondly, brands and agencies must understand the platform utilities and how to leverage them both independently and through the integrated...

Ngày tải lên: 16/03/2014, 01:20

... confidence and authority You'll suddenly become a unique employee • How To Handle Difficult People – Rid yourself of negative, damaging influences and re-gain control of yourself, your work and your ... to get from them And they will be yours to reference again and again whenever you need You can get your hands on the kind of information and advice that could cost you thousands in lost salaries ... gospel and can not be changed OK To recap You have all your info together, you've identified your career area and your possible targets The next task is to start building your application And I...

Ngày tải lên: 28/06/2014, 14:20

... 55 The marketing function that identifies the company’s strengths and weaknesses while considering its opportunities and threats is called: a marketing analysis b marketing planning c marketing ... analysis b Marketing planning c Marketing control d Marketing implementation Answer: (b) Difficulty: (3) Page: 65 57 A(n) is the marketing logic whereby the company hopes to achieve its marketing ... structure, decision and reward systems, and company culture into a cohesive program that supports its strategies a marketing strategy b marketing control c marketing analysis d marketing implementation...

Ngày tải lên: 01/07/2014, 21:11

... States 101 Quick and Easy Secrets for Using Your Digital Photographs Matthew Bamberg Publisher and General Manager, Course Technology PTR: Stacy L Hiquet Associate Director of Marketing: Sarah ... 101 QUICK AND EASY SECRETS FOR USING YOUR DIGITAL PHOTOGRAPHS Matthew Bamberg Course Technology PTR A part of Cengage Learning ... Australia, Mexico, Brazil, and Japan Locate your local office at: international.cengage.com/region Cengage Learning products are represented in Canada by Nelson Education, Ltd For your lifelong learning...

Ngày tải lên: 04/07/2014, 23:20

... Storing Your Photos Online Storing Your Photos and Backups Properly Organizing Photos on Your Computer 11 Managing Your Photos in iPhoto 14 Managing Your ... Sharing Your Photos Online 27 Posting and Sharing at Flickr .28 Sharing Using Picasa and Picasa Web Albums .31 Posting and Sharing at Shutterfly 32 Posting and ... at Your Blog Hosting Site .98 Claiming Your Blog at Technorati and other Blog Listing Sites .98 Submitting Your Blog URL to Google 98 Including Short Descriptions of Your...

Ngày tải lên: 04/07/2014, 23:20

... online and host photo shows on the ground—all using your photos that are online or on your computer Let’s not forget selling your photos and promoting yourself so people can find you and your work ... for your needs to finding the best paper to make your photos last nearly forever If you don’t want to print your photos yourself, the book shows you the most reasonable ways to outsource your ... performed online and on your computer before you can use the images on the ground You can order mats, frames, and other photo-framing supplies online; make your framed photos on the ground; and sell...

Ngày tải lên: 04/07/2014, 23:20

... Defragmenter and Disk Cleanup (Control Panel > System and Maintenance) Preparing Your Photos for Use Figure 1.2 ■ Windows Vista gives you a report on how your system is functioning WHAT WILL YOUR IMAGES ... DVDs, and online storage What you choose may affect how long your photos will last See “Storing Your Photos and Backups Properly” idea in this chapter to learn more about this 4 ■ Preparing Your ... compressed, data is lost The most important drawback of keeping your images in JPEG format is that if you open them and then edit and save them, your image will lose quality If you repeat this process...

Ngày tải lên: 04/07/2014, 23:20

... all your photographs on an external device, you’re off to a great start to preserving your photographs for a long time The best way to store your photos is to make backups from those on your ... Photos for Web and print (high-res) Snapfish Unlimited for low-res images JPEG Low-res No premium indefinitely; high-res stored for only months 100 MB file size limit Storing Your Photos and Backups ... Storing Your Photos Online You can store photos on many sites The storage sites a number of other things, too, from making a webpage to display your images to creating cards, calendars, mugs, and...

Ngày tải lên: 04/07/2014, 23:20

... keep your photos for generations is to have them printed (see “Outsourcing Your Printing” in Chapter 4) or to print them yourself (For printing tips, see the ideas in Chapter 4.) 14 ■ Preparing Your ... them into a shoebox and shuffling though them when you want to use some Cardboard boxes contain acid and lignin (a complex polymer), which can cause your photos to yellow and deteriorate over ... presentation tools you’ll need to show off your photographs to galleries and other venues.There are presentation portfolio cases and portfolio books for displaying your photos that you can buy on the...

Ngày tải lên: 04/07/2014, 23:20

... you this 18 ■ Preparing Your Photos for Use Finally, you can create collages and slideshows with images from any one folder To make a collage, see Chapter To create and save a slideshow movie, ... agreement, you’re on your way to using some nifty editing tools Figure 1.11 shows the tools you can use to tweak your photos Figure 1.11 Flickr has teamed up with Picnik to let you edit your photos online ... contrast/color, and retouch In the Tuning tab, there are sliders you can use to adjust the fill light, highlights, shadows, and color temperature, as well as a color picker, which changes the colors of your...

Ngày tải lên: 04/07/2014, 23:20

... all you is select them from the Pictures folder and click and drag them to the desktop Another way to move your images from your cell phone to your computer is to use a memory card reader Note, ... installed software on your computer usually detects the camera, and a window will pop up on your computer, asking whether you want to download the images Or the camera may appear on your desktop as ... them and selecting Copy Then right-click on the flash drive and select Paste To dismount the drive on a Mac, drag the drive icon to the Trash In Windows, right-click on the flash drive and then...

Ngày tải lên: 04/07/2014, 23:20

... whistles of managing your photos on different photo sharing and social networking platforms 28 ■ Sharing Your Photos Online Posting and Sharing at Flickr How easy is it to join and post to Flickr? ... out email forms (Contacts > Invite Your Friends) You’ll get a history of your friends pending and accepted (Contacts > Invite History) You can even extend your hand to make friends by leaving comments ... www.flickr.com and click on Create Your Account Sign up for a Yahoo! account (it’s free) or sign in to Yahoo! Click on Create a New Account Click on Upload Photos and Video Click on Choose Photos and Videos...

Ngày tải lên: 04/07/2014, 23:20

... photo books, and other items that contain your pictures in their online store First, you have to sign up at the site It’s easy—just enter your name, email address, and password, and then you ... sites, blogger sites, and sites such as www.Digg.com and www.StumbleUpon.com 34 ■ Sharing Your Photos Online Figure 2.4 The View and Organize window of Shutterfly Posting and Sharing at Photobucket ... on the album, and you’ll get all your pictures displayed in the interactive window (see Figure 2.4) You can move any of them around (or delete them) by moving your cursor over them and clicking...

Ngày tải lên: 04/07/2014, 23:20

... Sharing Your Photos Online Figure 2.6 ■ 37 You can click and drag pictures to different albums using Photobucket Posting and Sharing at ImageShack If you want a quick place to get a URL for your ... Upload You don’t even have to put in your email address! After you click Start Upload, the image will upload, and ImageShack will come back with a URL for your image and different HTML codes to post ... 38 ■ Sharing Your Photos Online NOTE One difference between ImageShack and other photo hosting sites is that it doesn’t provide an interactive window to move your image files and folders around...

Ngày tải lên: 04/07/2014, 23:20