... in turn can impact the quality of the relationship 29 Relationship building, nonprofits, and new media 2.1 The importance of online relationship building to nonprofits With regard to the adoption ... – CONCEPTUALIZING NONPROFITS RELATIONSHIP BUILDING WITH NEW MEDIA DIMENSIONS OF NONPROFITS ONLINE RELATIONSHIP BUILDING Central to the understanding of organization-public relationships are ... 21 CHAPTER – NONPROFITS, RELATIONSHIP BUILDING & NEW MEDIA 23 CONCEPTUALIZING THE NONPROFIT SECTOR 23 NONPROFITS & RELATIONSHIP BUILDING IN THE INFORMATION...
Ngày tải lên: 02/10/2015, 17:13
... Olympus Công ty có tên New Media Edge Peter Fitzgerald, Giám Đốc Chiến Lược Digital & CRM cuœa Edge điều hành Pittayaporn Chumroom, Giám Đốc Kinh Doanh tiền nhiệm cuœa New Media bổ nhiệm làm Tổng ... cận vài công ty quốc tế đòa phương quan tâm đến việc mua lại New Media Chúng chọn Edge Marketing tin hiệp lực Edge Marketing New Media đòn bẩy phát triển mạnh mẽ Tôi tự tin với lực quaœn lý, ... Kinh Doanh tiền nhiệm cuœa New Media bổ nhiệm làm Tổng Giám Đốc Thái Lan Đội ngũ nhân viên cuœa New Media Thái Lan tham gia vào công ty mới, tiếp tục đặt trụ sơœ Central Bangkok Patrick Looram,...
Ngày tải lên: 17/01/2013, 16:39
THE IMPACT OF NEW MEDIA ON ACADEMIC KNOWLEDGE
... Abstract New media, such as the Internet and CD-ROMs, are opening up new ways to deliver education and training, especially to new markets such as those in the work-force ... the work-force However, to what extent, if at all, these new media change the forms and nature of knowledge? It is argued that the new media will profoundly change the nature of knowledge, what ... applications of new technologies are used to supplement or enhance regular classroom teaching Slowly, though, the added flexibility and the additional functionality of the new media are resulting...
Ngày tải lên: 04/11/2013, 20:15
Tài liệu The Art of Community - Building the New Age of Participation pdf
... number of new big pieces of content This includes three new chapters: Chapter 6, Social Media With the advent and popularity of social media this new chapter covers the major social media networks ... Harnessing Social Media Social Media on Your Terms 159 160 162 163 170 186 BUILDING BUZZ Mindshare The Building Blocks of Buzz Setting Up Your Base The Buzz Cycle Buzz Targets Building Alliances ... COMMUNICATING CLEARLY He Said, She Said Building Your Communication Channels Leading by Example Summary 71 72 73 81 96 PROCESSES: SIMPLE IS SUSTAINABLE Eyes on the Prize Building Great Processes Assessing...
Ngày tải lên: 14/02/2014, 10:20
Tài liệu Using New Media to Promote Adolescent Sexual Health: Examples from the Field doc
... technology and new media for sexual health promotion and disease prevention ISIS projects are highlighted on the site, and the blog and “In the News” sections keep up to date on effective new projects ... coverage of youth marketing and media for academic, agency, brand, cause, and media organizations Daily newsletters, blogs, and updated website cover the gamut of what’s new and happening with teens ... Online Game Example RePlay: Finding Zoe RePlay: Finding Zoe is an online video game that seeks to promote healthy relationships and challenge the acceptance of violence and unhealthy relationships...
Ngày tải lên: 14/02/2014, 21:20
Tài liệu Digital Material - Tracing New Media in Everyday Life and Technology (Amsterdam University Press - Media Matters) ppt
... Addison-Wesley Lievrouw, Leah A 2004 Whats changed about new media? Introduction to the fifth anniversary issue of New Media & Society New Media & Society (1): 9-15 Lyotard, Jean-Franỗois, ed 1985 ... discourse When new media appeared on the radar of media and communication studies, the initial attempts to ground digitality consisted of remediating theories from the study of old media, such as ... or even taking remediation itself as the regulative mechanism of digital media (Bolter and Grusin 1999) Over the years, new media studies gradually became emancipated from its remediating inspirers...
Ngày tải lên: 16/02/2014, 23:20
Tài liệu Lev Manovich The Language of New Media doc
... Mapping New Media: the Method 34 Mapping New Media: Organization 36 The Terms: Language, Object, Representation 38 I What is New Media? 43 Principles of New Media ... language of new media (I am not claiming that there is a single language of new media; rather, I use it as an umbrella term to refer to a number of various conventions used by designers of new media ... the "research paradigm" of new media during its first decade, before it slips into invisibility Mapping New Media: the Method In this book I analyze the language of new media by placing it within...
Ngày tải lên: 19/02/2014, 14:20
New Media Power: The Internet and Global Activism doc
... about the structure of media systems and their permeability The long-term picture of new media/ mass media information flows is hard to project with much precision Mass media news outlets are struggling ... matrix within which we can locate the power of the new media to create new spaces for discourse and coordinated action Our exploration of new media power thus entails a theoretical exploration ... for example, www.indymedia.org, and www.slashdot.org) may be the most revolutionary aspects of the new media environment Throughout this account, the Internet and other personal digital media...
Ngày tải lên: 06/03/2014, 21:20
2012 Social Marketing & New Media Predictions ppt
... in my news feed Also, Mashable.com always has news whether it’s 2pm or 2am.” “I follow Social Media & Marketing Daily at Media Post, Brian Solis’s Blog, mediabistro.com, AgencySpy, Social Media ... Constant Contact Andrew Patterson Director of New Media at MLB Advanced Media Dave Peck (@davepeck), Partner and Social Media Strategist at Bullfrog Media, author of Think Before you Engage Erik ... most of the news about marketing and social from link recommendations on Twitter.com.” says Matthew t Grant 2012 Social Marketing and New Media Predictions Page 26 Part Top Trusted News Sources...
Ngày tải lên: 07/03/2014, 00:20
Influence of New Media on Adolescent Sexual Health pdf
... types of new media available to adolescents, outlining both the platforms that adolescents use to access media and the media itself, and (2) illuminating the potential relations between new media ... “Internet” media This new portability makes it possible to use media in a variety of new settings and, conceivably, throughout the day Adolescents are immersing themselves in these and newer media, ... study new media and new platforms to determine their influence Given the emerging evidence linking more traditional media use with initiation of various sexual activities, to the extent that new media...
Ngày tải lên: 16/03/2014, 07:20
digital material tracing new media in everyday life and technology ppt
Ngày tải lên: 17/03/2014, 17:20
Football in the New Media Age pdf
... provider’ for new media over the last decade Football in the New Media Age analyses the impact of media change on the football industry, drawing on extensive interviews with key people in the media and ... while new media can be a helpful phrase in isolating some of the areas of interest we wish to look at, equally it can be misleading When new media become old media? In the 1980s for example, ... clubs and new media strategy 95 A league of their own? The Old Firm and SPL TV 118 The new World Wide Web of football: interactivity and the fan 138 Conclusion: the only game? The media and the...
Ngày tải lên: 24/03/2014, 02:21
2012 Social Marketing and New Media Predictions ppt
... in my news feed Also, Mashable.com always has news whether it’s 2pm or 2am.” “I follow Social Media & Marketing Daily at Media Post, Brian Solis’s Blog, mediabistro.com, AgencySpy, Social Media ... Constant Contact Andrew Patterson Director of New Media at MLB Advanced Media Dave Peck (@davepeck), Partner and Social Media Strategist at Bullfrog Media, author of Think Before you Engage Erik ... most of the news about marketing and social from link recommendations on Twitter.com.” says Matthew t Grant 2012 Social Marketing and New Media Predictions Page 26 Part Top Trusted News Sources...
Ngày tải lên: 25/03/2014, 14:22
Research Gaps and Measurement Challenges for Studying the Influence of New Media on Adolescent Sexual Health docx
... a part of the media as the original content itself This feature of new media likely amplifies the importance of peers in mediating the effects of exposure to media content New media theories ... social mediation in new media Measurement Existing measures of media use are inadequate for understanding the effects of new media because they not capture the interactive and dynamic aspects of new ... the areas of media use and its measurement (particularly new media) , adolescent sexual health, and media effects on adolescent health Panelists included experts in the use of new media in sexual...
Ngày tải lên: 30/03/2014, 05:20
interactive design for new media and the web 2001)
... as marketing manager for consumer new technology I had to manage relationships with several important and emerging product development groups, among them a new on-line service that was to be ... enormous area that provides all the fun that giant sets of building blocks and pulleys and levers will allow It also cries out for all that new media technologies will be able to deliver, including ... creation of a multimedia learning program, and their use matched the objectives of the project Figure 9.2 shows a set of interactive multimedia tools from one of Apple's major multimedia learning...
Ngày tải lên: 04/06/2014, 13:20
Winning in the Relationship Era™A New Model for Marketing Success By Doug Levy pptx
... of a new era—the Relationship Era The role of marketing in this new era is to foster sustainable relationships between brands and people The following graphic shows the progression to the Relationship ... described here illuminates the brand-person relationship in a new way More importantly, the model is matched by an actionable approach to building enduring relationships that benefits both the brand ... precious dollars on campaign after campaign to convince people to buy The brand has entered into a sustainable relationship Society One of the greatest ideological shifts in our new model of marketing...
Ngày tải lên: 27/06/2014, 23:20
Social media and the 7 steps of Buiding a new media strategy
... message itself MEDIA- ENABLED SOCIALIZATION AKA SOCIAL MEDIA The term ‘Social Media is backward ‘Social’ should not describe media , media describes the means of socialization Focus on meaningful ... CUSTOMERS AND PROSPECTS USE SOCIAL MEDIA? ONLINE ADULT PROPENSITY to use social media in business making / adoption decisions MAP DEMOGRAPHIC INFORMATION TO SOCIAL MEDIA USAGE SELECT TO PROFILES ... development and program review community development & management Build new or support existing community engagement programs Blogger, new media relations & influencer outreach Identify and engage influential...
Ngày tải lên: 03/07/2014, 09:44