mihai surdeanu and sanda harabagiu and john williams and paul aarseth

... spectrum was also used inside the European Union by Holland, Germany, Belgium and Austria. Italy and Ireland used a combination of auction and comparative bidding with the winners of comparative ... characteristics, and applications are surveyed. The techniques used to generate and test random numbers are presented. Then the techniques used to generate random variates (observations) are presented and ... using different codes each, (d) ALOHA and Carrier Sense Multiple Access (CSMA), which are random access protocols and (e) Randomly Addressed Polling (RAP) and Group RAP (GRAP) as examples of polling...

Ngày tải lên: 13/09/2012, 10:21

... Caterpillar’s brand personality triggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans, sandals, sunglasses, watches, and toys, ... toss most catalogs and direct mail unopened into the wastebasket; delete unwanted and unread e-mail messages; and refuse to listen to tele- phone solicitations. Thomas Davenport and John Beck point ... wanted to present fresh and stimulating ideas and perspectives in a format that could be picked up, sampled, digested, and put down anytime. This short book is the result, and it was written with...

Ngày tải lên: 21/09/2012, 17:33

... princess in Hans Christian Anderson’s 1835 story “The Princess and the Pea.” The princess was black and blue all over her body because there was a pea under the twenty mattresses and twenty feather beds ... Belgium) we are (perhaps unknowingly) alluding to a distant land and its history. In this chapter we visit New York, Rome, Ireland, Germany, and the Mediterranean. Chautauqua (shuh-TAW-kwuh, chuh-) noun ... good to have modern computers around that can scan thou- sands of lines of text in a jiffy and provide quick fixes with their handy find -and- replace feature. I heard there was a story in a news- paper...

Ngày tải lên: 05/10/2012, 09:47

... go-betweens for the employer and em- ployee candidates. They want to ensure they’re not wasting the time of the interviewers by setting them up with inappropriate candidates, and they’ll respect your ... background and target job. 3. Customize the answers where necessary to your vocabu- lary, background, and target job. (Just don’t change them radically; each answer is carefully designed and tested ... between your ears to signal your mouth and limbs to move in the right way at the right time. Unlike your conscious mind, which understands, judges, and controls (thinks), your subconscious...

Ngày tải lên: 05/10/2012, 09:47

... iv Dedication This book is dedicated to the memories of Rose and George Herzog, Henry Smolinski, and Allan Shaw, and to their children, grandchildren, and great-grandchildren on four continents. vii 01_571656 ... more), and usually at least two sentences using the word. Most entries also include synonyms and other forms of the word, such as past tense and gerund forms (for verbs) and adverbial and noun ... literate among us — in addition to everyday words like sandwich, which reminds the author that he’s getting hun- gry. Read on and have an enlightening and, hopefully, enjoyable experience. PRONUNCIATION...

Ngày tải lên: 05/10/2012, 09:47

... training and consulting fields for 22 years working with for-profit and nonprofit organizations such as McDonald’s, Land’s End, the U.S. Navy, and the IRS. Author and editor of two-dozen books, and ... the product of many, many hands. To all those who have given me their time and trust, I offer my thanks and these acknowledgments: Larry Alexander and Karen Hansen of John Wiley & Sons, Inc. ... Perry, Randall G. Stott, and W. Norman Smallwood The Portable MBA in Strategy, Second Edition, Liam Fahey and Robert Randall The Portable MBA in Total Quality Management: Strategies and Techniques Proven...

Ngày tải lên: 07/02/2013, 09:32

... rules of suits for men and dresses for women have, by and large, fallen by the way - side. Today most companies, large and small, have loosened their dress codes. To the job candidate, this raises ... they’re control- lable. Only the places and faces change—not the words. And 2 ftoc.qxd 1/21/04 10:22 AM Page vii Contents Introduction 1 Chapter 1 Personal and Family Data 15 Chapter 2 Educational ... to pay my college expenses, and I was fortunate to be em - ployed by some excellent companies. My employers always seemed to want more of my time and talents, and in many cases, I was working...

Ngày tải lên: 07/02/2013, 09:37

... Evolution (EDGE), cdma2000 and wideband CDMA (WCDMA)) are discussed. Chapter 6 provides a vision of 4G and beyond mobile and wireless systems. Such systems target the market of 2010 and beyond, aiming ... of size, performance and cost. PANs target applications that demand short-range communications. After a brief introduction, Chapter 11 covers the Bluetooth and HomeRF PAN standards. Chapter 12 ... networks, the different options for using a physical layer and the MAC protocols of two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further- more, it discusses the latest...

Ngày tải lên: 29/09/2013, 21:20

... large. How are brands built? It’s a mistake to think that advertising builds the brand. Advertising only calls attention to the brand; it might even create brand interest and brand talk. Brands are built holistically, ... user knows by the brand name the product quality and features to expect and the services that will be rendered, and this is worth extra pennies. A brand saves people time, and this is worth money. ... better brand. Now all brands are pretty good. Even the store’s brand is good. In fact, it probably is made by the national brand to the same standards. So why pay more (except for show-off brands...

Ngày tải lên: 24/10/2013, 08:20

... 138–139 value and, 138 wars, 174 Price, Kevin, 154 Pricing strategies: brand development and, 13 corporate growth and, 71 in global expansion, 88–89 influential factors, 139 markup and, 139 recession ... 24 customer needs and, 31 customer service and, 24 effective, 24 positioning and, 136 sales promotions, 111 shift to, 150 successful companies and, 23 types of, 23 Complaint handling strategies, ... Nothing,” Promo (October 1991), p. 37. 55. See Hanish Pringle and Marjorie Thompson, Brand Soul: How Cause-Related Marketing Builds Brands (New York: John Wiley & Sons, 1999); Richard Earle, The Art...

Ngày tải lên: 24/10/2013, 08:20

... group managers), not brand managers. They will find out the set of company products and services that their customers would care about and then work with the product and brand managers to deliver ... Caterpillar’s brand personality triggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans, sandals, sunglasses, watches, and toys, ... unopened into the wastebasket; delete unwanted and unread e-mail messages; and refuse to listen to tele- phone solicitations. Thomas Davenport and John Beck point out in The Attention Economy that...

Ngày tải lên: 24/10/2013, 08:20

... technology and the associated implementation and process changes. Throw in a few hundred thousand for strate- gic consulting, a little more for various data integration and change management issues, and ... colors, and tastes, and with different prices. We can call this physical differentiation. • Second, the products may bear different brand names. We call this brand differentiation. Oranges carry brand ... their total marketing system toward capturing customer share and customer lifetime value through their products/services portfolio and branding strategies. Over 30 years ago, Peter Drucker emphasized...

Ngày tải lên: 24/10/2013, 08:20

... should go further and honor outstanding employee performance through recognition pro- grams, newletters, CEO awards, and the like. John Kotter and Jim Heskett, in Corporate Culture and Performance, 32 empirically ... high-jumping player, and so on. Growth Strategies 71 mage and Emotional Marketing 76 Companies are increasingly turning to image and emotional market- ing to win customer mind share and heart share. ... types of economists: those who can’t predict the fu- ture and know it, and those who can’t predict the future and don’t Forecasting and the Future 67 It’s customers.” Some companies include a...

Ngày tải lên: 24/10/2013, 08:20

... market exchanges, and hunt for bargains on online auction markets and used goods markets. • You can place orders, transact, and make payments to suppli- ers and distributors faster and at a lower ... carries lower inventory and therefore needs less working capital. Its ordering is driven by real demand, not by forecasted demand. It has synchronized its ordering with the demand flow. • 7-Eleven ... Barnes & Noble, Wal- Mart, and Levi’s took no chances and set up separate online sales channels. Instead of staying only “brick and mortar,” they moved to “brick and click.” But many dot.coms...

Ngày tải lên: 24/10/2013, 08:20

... brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more. Why not offer a trade-in plan for old equipment and ... their brands, employees, distribution partners, suppliers, and intellectual knowledge including patents, trademarks, and copyrights. You need to go further and list your core competencies and core processes ... view, and hopefully this pro- duces better understanding. arketing Ethics Companies often must choose between taking the high road and making the decent decision versus taking the low road and...

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 01/11/2013, 14:20

Ngày tải lên: 01/11/2013, 14:20