john nerbonne and wilbert heeringa
John Wiley And Sons Wireless Networks eBook LiB
Ngày tải lên :
13/09/2012, 10:21
... spectrum
was also used inside the European Union by Holland, Germany, Belgium and Austria. Italy
and Ireland used a combination of auction and comparative bidding with the winners of
comparative ... characteristics, and applications are surveyed. The
techniques used to generate and test random numbers are presented. Then the techniques used
to generate random variates (observations) are presented and ... using different
codes each, (d) ALOHA and Carrier Sense Multiple Access (CSMA), which are random
access protocols and (e) Randomly Addressed Polling (RAP) and Group RAP (GRAP) as
examples of polling...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
Ngày tải lên :
21/09/2012, 17:33
... toss
most catalogs and direct mail unopened into the wastebasket; delete
unwanted and unread e-mail messages; and refuse to listen to tele-
phone solicitations.
Thomas Davenport and John Beck point ... critical today and
spent time mulling over their meanings and implications for sound
business practice. My primary aim was to ascertain the best principles
and practices for effective and innovative ... wanted to present fresh and stimulating
ideas and perspectives in a format that could be picked up, sampled,
digested, and put down anytime. This short book is the result, and it
was written with...
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John Wiley And Sons Another Word A Day
Ngày tải lên :
05/10/2012, 09:47
... princess in Hans Christian Anderson’s 1835 story “The
Princess and the Pea.” The princess was black and blue all over
her body because there was a pea under the twenty mattresses
and twenty feather beds ... Belgium) we are
(perhaps unknowingly) alluding to a distant land and its history. In
this chapter we visit New York, Rome, Ireland, Germany, and the
Mediterranean.
Chautauqua (shuh-TAW-kwuh, chuh-)
noun ... good to have modern computers around that can scan thou-
sands of lines of text in a jiffy and provide quick fixes with their
handy find -and- replace feature. I heard there was a story in a news-
paper...
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John Wiley And Sons Complete Q And A Job Interview Book
Ngày tải lên :
05/10/2012, 09:47
... go-betweens for the employer and em-
ployee candidates. They want to ensure they’re not
wasting the time of the interviewers by setting them up
with inappropriate candidates, and they’ll respect your ... background and target job.
3. Customize the answers where necessary to your vocabu-
lary, background, and target job. (Just don’t change them
radically; each answer is carefully designed and tested ... between your ears to
signal your mouth and limbs to move in the right way at the
right time.
Unlike your conscious mind, which understands, judges,
and controls (thinks), your subconscious...
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John Wiley And Sons Webster's New World - Essential vocabulary
Ngày tải lên :
05/10/2012, 09:47
... iv
Dedication
This book is dedicated to the memories of Rose and George Herzog, Henry Smolinski,
and Allan Shaw, and to their children, grandchildren, and great-grandchildren on four
continents.
vii
01_571656 ... more), and usually at least two sentences using the word. Most
entries also include synonyms and other forms of the word, such as past tense and
gerund forms (for verbs) and adverbial and noun ... literate among us — in addition to
everyday words like sandwich, which reminds the author that he’s getting hun-
gry. Read on and have an enlightening and, hopefully, enjoyable experience.
PRONUNCIATION...
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John Wiley and Sons - The Portable MBA in Project Management
Ngày tải lên :
07/02/2013, 09:32
... training and consulting fields for 22 years working
with for-profit and nonprofit organizations such as McDonald’s, Land’s End,
the U.S. Navy, and the IRS. Author and editor of two-dozen books, and ... the
product of many, many hands. To all those who have given me their time and
trust, I offer my thanks and these acknowledgments:
Larry Alexander and Karen Hansen of John Wiley & Sons, Inc. ... Perry, Randall G. Stott, and
W. Norman Smallwood
The Portable MBA in Strategy, Second Edition, Liam Fahey and
Robert Randall
The Portable MBA in Total Quality Management: Strategies and Techniques
Proven...
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John Wiley And Sons Complete.Q.And.A.Job.Interview.Book
Ngày tải lên :
07/02/2013, 09:37
... rules of suits for men
and dresses for women have, by and large, fallen by the way
-
side. Today most companies, large and small, have loosened
their dress codes. To the job candidate, this raises ... they’re control-
lable. Only the places and faces change—not the words. And
2
ftoc.qxd 1/21/04 10:22 AM Page vii
Contents
Introduction 1
Chapter 1 Personal and Family Data 15
Chapter 2 Educational ... to
pay my college expenses, and I was fortunate to be em
-
ployed by some excellent companies.
My employers always seemed to want more of my
time and talents, and in many cases, I was working...
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John Wiley And Sons Wireless Networks eBook LiB - Preface
Ngày tải lên :
29/09/2013, 21:20
... Evolution (EDGE), cdma2000 and wideband CDMA (WCDMA)) are
discussed.
Chapter 6 provides a vision of 4G and beyond mobile and wireless systems. Such systems
target the market of 2010 and beyond, aiming ... of size, performance and cost. PANs target
applications that demand short-range communications. After a brief introduction, Chapter 11
covers the Bluetooth and HomeRF PAN standards.
Chapter 12 ... networks, the different options for using a physical layer and the MAC protocols of
two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further-
more, it discusses the latest...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
Ngày tải lên :
24/10/2013, 08:20
... large.
How are brands built? It’s a mistake to think that advertising
builds the brand. Advertising only calls attention to the brand; it
might even create brand interest and brand talk. Brands are built
holistically, ... user knows by the brand name the product
quality and features to expect and the services that will be rendered,
and this is worth extra pennies.
A brand saves people time, and this is worth money. ... better brand.
Now all brands are pretty good. Even the store’s brand is good. In fact,
it probably is made by the national brand to the same standards. So why
pay more (except for show-off brands...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
Ngày tải lên :
24/10/2013, 08:20
... 138–139
value and, 138
wars, 174
Price, Kevin, 154
Pricing strategies:
brand development and, 13
corporate growth and, 71
in global expansion, 88–89
influential factors, 139
markup and, 139
recession ... 24
customer needs and, 31
customer service and, 24
effective, 24
positioning and, 136
sales promotions, 111
shift to, 150
successful companies and, 23
types of, 23
Complaint handling strategies, ... Nothing,”
Promo (October 1991), p. 37.
55. See Hanish Pringle and Marjorie Thompson, Brand Soul: How
Cause-Related Marketing Builds Brands (New York: John Wiley
& Sons, 1999); Richard Earle, The Art...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
Ngày tải lên :
24/10/2013, 08:20
... group managers), not brand managers.
They will find out the set of company products and services that their
customers would care about and then work with the product and
brand managers to deliver ... means that there are good and bad consul-
tants and your task is to be able to tell the difference.
orporate Branding
There is great payoff in building a strong corporate brand. Sony can
put its ... unopened into the wastebasket; delete
unwanted and unread e-mail messages; and refuse to listen to tele-
phone solicitations.
Thomas Davenport and John Beck point out in The Attention
Economy that...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
Ngày tải lên :
24/10/2013, 08:20
... technology and the associated implementation and
process changes. Throw in a few hundred thousand for strate-
gic consulting, a little more for various data integration and
change management issues, and ... colors, and tastes, and
with different prices. We can call this physical differentiation.
• Second, the products may bear different brand names. We call
this brand differentiation. Oranges carry brand ... their total marketing system toward capturing customer
share and customer lifetime value through their products/services
portfolio and branding strategies.
Over 30 years ago, Peter Drucker emphasized...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
Ngày tải lên :
24/10/2013, 08:20
... should go further and
honor outstanding employee performance through recognition pro-
grams, newletters, CEO awards, and the like. John Kotter and Jim
Heskett, in Corporate Culture and Performance,
32
empirically ... high-jumping player, and so on.
Growth Strategies
71
mage and
Emotional Marketing
76
Companies are increasingly turning to image and emotional market-
ing to win customer mind share and heart share. ... types of economists: those who can’t predict the fu-
ture and know it, and those who can’t predict the future and don’t
Forecasting and the Future
67
It’s customers.” Some companies include a...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
Ngày tải lên :
24/10/2013, 08:20
... market exchanges, and hunt for bargains on online
auction markets and used goods markets.
• You can place orders, transact, and make payments to suppli-
ers and distributors faster and at a lower ... carries lower inventory and therefore needs less
working capital. Its ordering is driven by real demand, not by
forecasted demand. It has synchronized its ordering with the
demand flow.
• 7-Eleven ... Barnes & Noble, Wal-
Mart, and Levi’s took no chances and set up separate online sales
channels. Instead of staying only “brick and mortar,” they moved
to “brick and click.”
But many dot.coms...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
Ngày tải lên :
24/10/2013, 08:20
... brand-new hand-
sets and a reduced-price call plan to attract new customers while old
customers are stuck with outdated handsets and pay more. Why not
offer a trade-in plan for old equipment and ... their brands, employees, distribution partners,
suppliers, and intellectual knowledge including patents, trademarks,
and copyrights.
You need to go further and list your core competencies and core
processes ... view, and hopefully this pro-
duces better understanding.
arketing Ethics
Companies often must choose between taking the high road and
making the decent decision versus taking the low road and...
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