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... 21school,playground,recreationcentreorfacility,childcarecentre,arcade,orlibrary.40Therearealsomanyexamplesoflocation‐basedtobaccocontrols.41Standard7:AccountabilityIssue:Marketingmessagesareproducedanddistributedbydiversestakeholdersincludingfoodproducers,manufacturers,importersorsellers,advertisingagencies,mediacompanies,mediadistributorsandretailers,webcontenthosts,webaccessprovidersandwebsearchengines.Proposal:Riskreductionrequiresthatadutyofcareandattention to theprotectionofchildrenandadolescentsshouldbeexercisedbyallpartiesinthedisseminationofmarketingmessages.Ahighstandard:Acomprehensiveapproachwouldholdallpartiesinvolvedinconveyingamarketingmessage to beaccountable.Forsponsorshipmediathisincludessportseventhosts.Forpromotionaltechniquesembodiedinafoodproductthisincludesimporters,retailersandcaterers.Cross‐bordermarketingstandardsneed to beenforceablethroughinternationalagreementswithsanctions.Examplesofpossiblestandard‐settingmechanismsincludeWHOhealthregulations,ISOstandardsandCodexAlimentariusstandards.40http://business.highbeam.com/410209/article‐1G1‐204543912/alcohol‐advertising‐billboards‐transit‐shelters‐and41http://tobaccodocuments.org/women/2080811374‐1392.html.18ProposedstandardsAsnotedearlier,theobjectiveofuniversalstandardsis to instituteruleswhichachievemaximumprotectionwhileremainingpracticalandeconomicalinapplication.Althoughitcouldbeproposedthatchildrenshouldnotbeexposed to anymarketing,thepresentdocumenttakesa‘risk‐based’approach to reducingexposure to themarketingoffoodandbeverageproductswhoseregularconsumptionisliable to increasetheriskofnon‐communicablediseases.Furthermore,itisimportant to identifyexamplesofhighstandardsforcross‐bordermarketingwhichhavebeenproposedasaresultofconsensus‐buildingbyreputableagencies,thusindicatingthatsuchstandardsarefeasible,practicalandeconomical.Inthissectionweproposestandardsbasedonaresponsibleapproach to marketingontheunderstandingthatchildrenshouldnotbesubjected to inducements to consumeproductswhich,ifconsumedroutinely,arelikely to bedetrimental to theirhealth.Whereavailableweshowexamplesoftheuseofsimilarstandardsinothersectors.Standard1:SpecifyingthefoodsandbeveragesIssue:Thepromotionofsomefoodsandbeveragescanunderminechildren’sdietaryhealth.Proposal:Riskreductionmeanspromotingonlythosefoodandbeverageproductswhichconform to nationaldietaryguidelinesandinternationalstandardssupportingtheWHOGlobalStrategyonDiet,PhysicalActivityandHealth29.Ahighstandard:Foodandbeveragesshouldbecategorisedaccording to avalidatednutrientprofilingsystem.ExamplesmayincludetheUKOfcommodelused to regulateadvertisingontelevision,30theNordicKeyholefoodcategorisationmodel,31ortheproposalsfromtheUSInteragencyWorkingGroup32.Standard2:AgegroupsIssue:Somemarketingworksbelowconsciouscontrol.Evenwhenchildrenandadolescentsareawareofmarketing,theymaybetrustinganduncriticalofthemessages.Medialiteracydoesnotreducemarketingmessageimpact.Proposal:Riskreductionmeanspromotingonly to thosepersonswhohavereachedanagewhentheyarelegallyconsidered to becompetentenough to protecttheirownwelfare.29WorldHealthOrganization,2004Seehttp://www.who.int/entity/dietphysicalactivity/strategy/eb11344/strategy_english_web.pdf30UKOfficeofCommunications(Ofcom)2007.Seehttp://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/andseehttp://collections.europarchive.org/tna/20100927130941/http://food.gov.uk/healthiereating/advertisingtochildren/nutlab/nutprofmod31Seehttp://www.slv.se/en‐gb/Group1/Food‐and‐Nutrition/Keyhole‐symbol/32FederalTradesCommission(2011)InteragencyWorkingGroupSeeksInputonProposedVoluntaryPrinciplesforMarketingFood to Children.Seehttp://www.ftc.gov/opa/2011/04/foodmarket.shtm2• ... Childrenarepersonswhohavenotyetreachedanagewhentheyarelegallyconsidered to becompetent to protecttheirownwelfare.• Foods to bepromotedarethoseproductswhichconform to nationalandinternationaldietaryguidelinessupportingWHO’sGlobalStrategy to preventobesityandchronicdisease.• ... 21school,playground,recreationcentreorfacility,childcarecentre,arcade,orlibrary.40Therearealsomanyexamplesoflocation‐basedtobaccocontrols.41Standard7:AccountabilityIssue:Marketingmessagesareproducedanddistributedbydiversestakeholdersincludingfoodproducers,manufacturers,importersorsellers,advertisingagencies,mediacompanies,mediadistributorsandretailers,webcontenthosts,webaccessprovidersandwebsearchengines.Proposal:Riskreductionrequiresthatadutyofcareandattention to theprotectionofchildrenandadolescentsshouldbeexercisedbyallpartiesinthedisseminationofmarketingmessages.Ahighstandard:Acomprehensiveapproachwouldholdallpartiesinvolvedinconveyingamarketingmessage to beaccountable.Forsponsorshipmediathisincludessportseventhosts.Forpromotionaltechniquesembodiedinafoodproductthisincludesimporters,retailersandcaterers.Cross‐bordermarketingstandardsneed to beenforceablethroughinternationalagreementswithsanctions.Examplesofpossiblestandard‐settingmechanismsincludeWHOhealthregulations,ISOstandardsandCodexAlimentariusstandards.40http://business.highbeam.com/410209/article‐1G1‐204543912/alcohol‐advertising‐billboards‐transit‐shelters‐and41http://tobaccodocuments.org/women/2080811374‐1392.html.18ProposedstandardsAsnotedearlier,theobjectiveofuniversalstandardsis to instituteruleswhichachievemaximumprotectionwhileremainingpracticalandeconomicalinapplication.Althoughitcouldbeproposedthatchildrenshouldnotbeexposed to anymarketing,thepresentdocumenttakesa‘risk‐based’approach to reducingexposure to themarketingoffoodandbeverageproductswhoseregularconsumptionisliable to increasetheriskofnon‐communicablediseases.Furthermore,itisimportant to identifyexamplesofhighstandardsforcross‐bordermarketingwhichhavebeenproposedasaresultofconsensus‐buildingbyreputableagencies,thusindicatingthatsuchstandardsarefeasible,practicalandeconomical.Inthissectionweproposestandardsbasedonaresponsibleapproach to marketingontheunderstandingthatchildrenshouldnotbesubjected to inducements to consumeproductswhich,ifconsumedroutinely,arelikely to bedetrimental to theirhealth.Whereavailableweshowexamplesoftheuseofsimilarstandardsinothersectors.Standard1:SpecifyingthefoodsandbeveragesIssue:Thepromotionofsomefoodsandbeveragescanunderminechildren’sdietaryhealth.Proposal:Riskreductionmeanspromotingonlythosefoodandbeverageproductswhichconform to nationaldietaryguidelinesandinternationalstandardssupportingtheWHOGlobalStrategyonDiet,PhysicalActivityandHealth29.Ahighstandard:Foodandbeveragesshouldbecategorisedaccording to avalidatednutrientprofilingsystem.ExamplesmayincludetheUKOfcommodelused to regulateadvertisingontelevision,30theNordicKeyholefoodcategorisationmodel,31ortheproposalsfromtheUSInteragencyWorkingGroup32.Standard2:AgegroupsIssue:Somemarketingworksbelowconsciouscontrol.Evenwhenchildrenandadolescentsareawareofmarketing,theymaybetrustinganduncriticalofthemessages.Medialiteracydoesnotreducemarketingmessageimpact.Proposal:Riskreductionmeanspromotingonly to thosepersonswhohavereachedanagewhentheyarelegallyconsidered to becompetentenough to protecttheirownwelfare.29WorldHealthOrganization,2004Seehttp://www.who.int/entity/dietphysicalactivity/strategy/eb11344/strategy_english_web.pdf30UKOfficeofCommunications(Ofcom)2007.Seehttp://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/andseehttp://collections.europarchive.org/tna/20100927130941/http://food.gov.uk/healthiereating/advertisingtochildren/nutlab/nutprofmod31Seehttp://www.slv.se/en‐gb/Group1/Food‐and‐Nutrition/Keyhole‐symbol/32FederalTradesCommission(2011)InteragencyWorkingGroupSeeksInputonProposedVoluntaryPrinciplesforMarketingFood to Children.Seehttp://www.ftc.gov/opa/2011/04/foodmarket.shtm2•...
... not link to AnnualCreditReport.com. In 2005, the Commission staff sentwarning letters to the known operators of those suspect sites, totaling 29 operators. While thissuggests that the total number ... reasonably anticipated to be able to accept the consumers’ request for anannual file disclosure; and(C) Taking all reasonable steps to restore the centralized source to normal operating statusas ... CRAs to inform consumers of the availability of credit scores when providing filedisclosures to them and that there was a benefit to those consumers wishing to purchase a creditscore to do...
... been updated regarding advertising to children in schools and on the web. More attention has also been given to the techniques used to market food and beverages to children, including product placement ... should be to reduce both the exposure of children to, and power of, marketing of foods high in saturated fats, trans -fatty acids, free sugars, or salt. Policy development 3. To achieve ... the associative effect can be a powerful marketing tool. The example below shows products likely to appeal to children branded with an image (Tony the Tiger) strongly associated with sweetened...