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Ngày tải lên: 07/07/2014, 07:20

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Ngày tải lên: 27/06/2014, 23:20

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Ngày tải lên: 27/09/2013, 03:10

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Ngày tải lên: 23/10/2013, 01:15

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Ngày tải lên: 27/12/2013, 20:26

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Ngày tải lên: 24/01/2014, 20:20

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Ngày tải lên: 08/02/2014, 18:11

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Ngày tải lên: 18/02/2014, 00:20

... 21  school,playground,recreationcentreorfacility,childcarecentre,arcade,orlibrary. 40 There arealsomanyexamplesoflocation‐basedtobaccocontrols. 41   Standard7:Accountability  Issue:Marketingmessagesareproducedanddistributedbydiversestakeholdersincluding foodproducers,manufacturers,importersorsellers,advertisingagencies,media companies,mediadistributorsandretailers,webcontenthosts,webaccessprovidersand websearchengines.  Proposal:Riskreductionrequiresthatadutyofcareandattention to theprotectionof childrenandadolescentsshouldbeexercisedbyallpartiesinthedisseminationof marketingmessages.  Ahighstandard:Acomprehensiveapproachwouldholdallpartiesinvolvedinconveyinga marketingmessage to beaccountable.Forsponsorshipmediathisincludessportsevent hosts.Forpromotionaltechniquesembodiedinafoodproductthis includesimporters, retailersandcaterers.Cross‐bordermarketingstandardsneed to beenforceablethrough internationalagreementswithsanctions.Examplesofpossiblestandard‐settingmechanisms includeWHOhealthregulations,ISOstandardsandCodexAlimentariusstandards.   40 http://business.highbeam.com/410209/article‐1G1‐204543912/alcohol‐advertising‐billboards‐transit‐ shelters‐and 41 http://tobaccodocuments.org/women/2080811374‐1392.html. 18  Proposedstandards  Asnotedearlier,theobjectiveofuniversalstandardsis to instituteruleswhichachieve maximumprotectionwhileremainingpracticalandeconomicalinapplication.Althoughit couldbeproposedthatchildrenshouldnotbeexposed to anymarketing,thepresent documenttakesa‘risk‐based’approach to reducingexposure to themarketingoffoodand beverageproductswhoseregularconsumptionisliable to increasetheriskofnon‐ communicablediseases.  Furthermore,itisimportant to identifyexamplesofhighstandardsforcross‐border marketingwhichhavebeenproposedasaresultofconsensus‐buildingbyreputable agencies,thusindicatingthatsuchstandardsarefeasible,practicalandeconomical.  Inthissectionweproposestandardsbasedonaresponsibleapproach to marketingonthe understandingthatchildrenshouldnotbesubjected to inducements to consumeproducts which,ifconsumedroutinely,arelikely to bedetrimental to theirhealth.Whereavailable weshowexamplesoftheuseofsimilarstandardsinothersectors.  Standard1:Specifyingthefoodsandbeverages  Issue:Thepromotionofsomefoodsandbeveragescanunderminechildren’sdietaryhealth.  Proposal:Riskreductionmeanspromotingonlythosefoodandbeverageproductswhich conform to nationaldietaryguidelinesandinternationalstandardssupportingtheWHO GlobalStrategyonDiet,PhysicalActivityandHealth 29 .  Ahighstandard:Foodandbeveragesshouldbecategorisedaccording to avalidated nutrientprofilingsystem.ExamplesmayincludetheUKOfcommodelused to regulate advertisingontelevision, 30 theNordicKeyholefoodcategorisationmodel, 31 ortheproposals fromtheUSInteragencyWorkingGroup 32 .  Standard2:Agegroups  Issue:Somemarketingworksbelowconsciouscontrol.Evenwhenchildrenandadolescents areawareofmarketing,theymaybetrustinganduncriticalofthemessages.Medialiteracy doesnotreducemarketingmessageimpact.  Proposal:Riskreductionmeanspromotingonly to thosepersonswhohavereachedanage whentheyarelegallyconsidered to becompetentenough to protecttheirownwelfare.  29 WorldHealthOrganization,2004See http://www.who.int/entity/dietphysicalactivity/strategy/eb11344/strategy_english_web.pdf 30 UKOfficeofCommunications(Ofcom)2007.See http://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/andsee http://collections.europarchive.org/tna/20100927130941/http://food.gov.uk/healthiereating/advertisingtochi ldren/nutlab/nutprofmod 31 Seehttp://www.slv.se/en‐gb/Group1/Food‐and‐Nutrition/Keyhole‐symbol/ 32 FederalTradesCommission(2011)InteragencyWorkingGroupSeeksInputonProposedVoluntaryPrinciples forMarketingFood to Children.Seehttp://www.ftc.gov/opa/2011/04/foodmarket.shtm 2  • ... Childrenarepersonswhohavenotyetreachedanagewhentheyarelegallyconsidered to becompetent to protecttheirownwelfare. • Foods to bepromotedarethoseproductswhichconform to nationalandinternational dietaryguidelinessupportingWHO’sGlobalStrategy to preventobesityandchronic disease. • ... 21  school,playground,recreationcentreorfacility,childcarecentre,arcade,orlibrary. 40 There arealsomanyexamplesoflocation‐basedtobaccocontrols. 41   Standard7:Accountability  Issue:Marketingmessagesareproducedanddistributedbydiversestakeholdersincluding foodproducers,manufacturers,importersorsellers,advertisingagencies,media companies,mediadistributorsandretailers,webcontenthosts,webaccessprovidersand websearchengines.  Proposal:Riskreductionrequiresthatadutyofcareandattention to theprotectionof childrenandadolescentsshouldbeexercisedbyallpartiesinthedisseminationof marketingmessages.  Ahighstandard:Acomprehensiveapproachwouldholdallpartiesinvolvedinconveyinga marketingmessage to beaccountable.Forsponsorshipmediathisincludessportsevent hosts.Forpromotionaltechniquesembodiedinafoodproductthis includesimporters, retailersandcaterers.Cross‐bordermarketingstandardsneed to beenforceablethrough internationalagreementswithsanctions.Examplesofpossiblestandard‐settingmechanisms includeWHOhealthregulations,ISOstandardsandCodexAlimentariusstandards.   40 http://business.highbeam.com/410209/article‐1G1‐204543912/alcohol‐advertising‐billboards‐transit‐ shelters‐and 41 http://tobaccodocuments.org/women/2080811374‐1392.html. 18  Proposedstandards  Asnotedearlier,theobjectiveofuniversalstandardsis to instituteruleswhichachieve maximumprotectionwhileremainingpracticalandeconomicalinapplication.Althoughit couldbeproposedthatchildrenshouldnotbeexposed to anymarketing,thepresent documenttakesa‘risk‐based’approach to reducingexposure to themarketingoffoodand beverageproductswhoseregularconsumptionisliable to increasetheriskofnon‐ communicablediseases.  Furthermore,itisimportant to identifyexamplesofhighstandardsforcross‐border marketingwhichhavebeenproposedasaresultofconsensus‐buildingbyreputable agencies,thusindicatingthatsuchstandardsarefeasible,practicalandeconomical.  Inthissectionweproposestandardsbasedonaresponsibleapproach to marketingonthe understandingthatchildrenshouldnotbesubjected to inducements to consumeproducts which,ifconsumedroutinely,arelikely to bedetrimental to theirhealth.Whereavailable weshowexamplesoftheuseofsimilarstandardsinothersectors.  Standard1:Specifyingthefoodsandbeverages  Issue:Thepromotionofsomefoodsandbeveragescanunderminechildren’sdietaryhealth.  Proposal:Riskreductionmeanspromotingonlythosefoodandbeverageproductswhich conform to nationaldietaryguidelinesandinternationalstandardssupportingtheWHO GlobalStrategyonDiet,PhysicalActivityandHealth 29 .  Ahighstandard:Foodandbeveragesshouldbecategorisedaccording to avalidated nutrientprofilingsystem.ExamplesmayincludetheUKOfcommodelused to regulate advertisingontelevision, 30 theNordicKeyholefoodcategorisationmodel, 31 ortheproposals fromtheUSInteragencyWorkingGroup 32 .  Standard2:Agegroups  Issue:Somemarketingworksbelowconsciouscontrol.Evenwhenchildrenandadolescents areawareofmarketing,theymaybetrustinganduncriticalofthemessages.Medialiteracy doesnotreducemarketingmessageimpact.  Proposal:Riskreductionmeanspromotingonly to thosepersonswhohavereachedanage whentheyarelegallyconsidered to becompetentenough to protecttheirownwelfare.  29 WorldHealthOrganization,2004See http://www.who.int/entity/dietphysicalactivity/strategy/eb11344/strategy_english_web.pdf 30 UKOfficeofCommunications(Ofcom)2007.See http://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/andsee http://collections.europarchive.org/tna/20100927130941/http://food.gov.uk/healthiereating/advertisingtochi ldren/nutlab/nutprofmod 31 Seehttp://www.slv.se/en‐gb/Group1/Food‐and‐Nutrition/Keyhole‐symbol/ 32 FederalTradesCommission(2011)InteragencyWorkingGroupSeeksInputonProposedVoluntaryPrinciples forMarketingFood to Children.Seehttp://www.ftc.gov/opa/2011/04/foodmarket.shtm 2  •...

Ngày tải lên: 18/02/2014, 02:20

... not link to AnnualCreditReport.com. In 2005, the Commission staff sent warning letters to the known operators of those suspect sites, totaling 29 operators. While this suggests that the total number ... reasonably anticipated to be able to accept the consumers’ request for an annual file disclosure; and (C) Taking all reasonable steps to restore the centralized source to normal operating status as ... CRAs to inform consumers of the availability of credit scores when providing file disclosures to them and that there was a benefit to those consumers wishing to purchase a credit score to do...

Ngày tải lên: 18/02/2014, 07:20

... been updated regarding advertising to children in schools and on the web. More attention has also been given to the techniques used to market food and beverages to children, including product placement ... should be to reduce both the exposure of children to, and power of, marketing of foods high in saturated fats, trans -fatty acids, free sugars, or salt. Policy development 3. To achieve ... the associative effect can be a powerful marketing tool. The example below shows products likely to appeal to children branded with an image (Tony the Tiger) strongly associated with sweetened...

Ngày tải lên: 18/02/2014, 21:20