In this article you are going to learn.. 1. The 3 steps to launching any facebook fan page and attracting new customers for free 2. Why you need to become irresistible and how to do it. 3. How to Launch and Get Fans on Your Fan Page Starting Today 4. Why you need to be showing in the “top news” section and how to get there consistently.
ryanhache.com http://www.ryanhache.com/how-to-attract-new-customers-on-facebook.html How to Attract New Customers on Facebook for Free Today i’m excited t o share with you what i’ve learned about attracting and engaging new customers with facebook. In this article you are going to learn 1. The 3 steps to launching any facebook fan page and attracting new cust omers f or free 2. Why you need to become irresistible and how to do it. 3. How to Launch and Get Fans on Your Fan Page St arting Today 4. Why you need to be showing in the “t op news” sect ion and how to get t here consistent ly. “the free way to attract new customers on facebook!” – Click to Tweet Step 1 – Get Irresistible (the setup) This is the first and most import ant step in the entire process of attracting customers with facebook. You need to create an irresistible offer that attracts attention from your target market. From this point forward all of your effort will be multiplied by how well you execute step 1. The first step is designed to step away from selling and start to think about attracting. The key to attraction marketing is to know your customer and give them exactly what they want. Here are three ways you can create an irresistible offer on facebook. 1. Create a warm cust om welcome page This is a great place to tell your prospect why they should like your page and what you are going t o sharing with them in the future if they do. 2. Run a cont est or sweepstakes Get creative on this one I’ve done ipad giveaway’s, vacation packages and more. Just make sure to take a look at the facebook rules before you decide and try to make it relat e to your target market. 3. Give a f ree gif t in exchange f or a like or Email Opt-in This is my personal favorite. I like to pick the biggest problem my target market has and solve it for them in the form of an information article or video. The best part is its free aside from the time it takes to create the content and you can continue to give it away for as long as it stays a relevant. Action Step -Watch this video on How to create a click like t o reveal page for free with no designer, no host ing account. Also check out: The Marketers Guide to Updating Your Facebook Fan Page for the New Timeline Changes Step 2 – Get Some Fans (the launch) The goal of this step is simple, get as many prospects, exist ing customers and fans to join you on facebook right away to create an environment you can grow f rom. This phase also creates social proof and allows you to attract new fans much easier. Here are tips for getting some fans right away. 1. Get help from f riends and family This is just a start but its nice to have a few people that love what you are doing to help you get a few likes and comments. Sometimes that’s all it takes to create engagement. 2. Tell all your existing customers If you have a newsletter or customer list send all of them an email letting t hem know you are on facebook. Make sure you let them know what’s in it for them. Do this by showcasing your irresistible off er. Here is a great Free Email Marketing System you can use to email your cust omers using email best practices and collect new potential prospects from your facebook page. 3. Use in st ore promot ions Use in store signage, t-shirts, menu inserts, whatever is fitting for our business. Make sure to refer to your offer, you want to keep leading with your irresistible offer to give them a reason to go to your fan page. 4. Add your irresistible off er t o your ot her market ing channels If you are running a radio spot, toss in a call to action about your offer on facebook 5. Add your irresistible off er t o your websit e This one is easy, but don’t just put a tiny facebook logo on your website. Remind them again why they care, lead with your off er (starting to get why its important to have a really good offer?) 6. Post your irresistible off er on your other social media channels like twitter If you are part of any other social media networks put it out t here and get a link from that network to your facebook offer 7. Import all your existing customers and prospects into facebook You can do this right on your facebook page where it says “build audience”. Simply click on invite email contact s button and follow the wizard to either import contacts from your email rolodex or by creating an outlook csv file. Step 3 – How to Get New Fans on Facebook The key to getting new fans is to have your status updates show up for the friends of your fans and t he fans of other fan pages in your target market. To do this you will want to understand how facebook’s edge rank system works. What is Facebook Edge Rank? Facebook edge rank is the algorithm that determines what shows up at t he top of your news feed for your fans. This is called t op news. Although the entire algorithm is not fully public and we don’t know the weight of each factor, there are a few things we do know about how it works. We know that it is made up of 3 factors, here is the formula: Aff inity x Weight x Time Decay = EdgeRank First I’m going t o explain what each of these factors means, and then i’m going to show what you can do to benefit f rom each one. Aff inity – is the personal interaction score between that fan and the content creator. How many times the fan has previously liked, commented or shared any of the creators cont ent. How many times the fan has @mentioned the creator How many times the fan has interacted with the creator Weight – is the non-personal interaction score of the content and content creator How many comments, likes and shares have been made on the particular update. How many comments, likes and shares have been given to the creator Time Decay – is simply how long ago each “edge” was created. Tip: when I refer to edge I mean fact or or advantage for a given piece of content. For example each like or comment is considered an edge and Time Decay applies to each one individually. This is how old posts can re-emerge as top news if it starts to receive more comments. How many of the comments, likes and shares are recent. How to get in Facebook Top News As you can see the more engaged you can get your fans t he more they will “like”, “comment” and “share” your content. The more they engage the better chance you have of getting to top news and gett ing even more engagement. How to go viral on facebook The more your fans that “like”, “comment” or “share” your status updates the better chance it has of showing up to all of their friends as top news as well. When they decide to engage with your updates you have a better chance of spreading your content for a few reasons. The first is that your content will show for more of your fans making it more likely for them t o share, like and comment. Secondly when they directly share your content it shows for their friends or fans but also if they like or comment each of those actions have affinity between them and their circle of friends. This affinity between their interaction with your content leads their circles of influence back to your content where you might gain a new follower by direct or indirect referral. The Goal This makes your main goal to create as much interaction as you can with your existing fans so you cont inue to show up in “top news” for their friends, creating new connections from the social grid back to your brand attracting new potential customers. How to create interaction or engagement on Facebook Now that you know why we are aiming for int eraction and engagement, lets talk about all the ways we can get our fans to interact and engage. 1. Create a stat us updates that induce comments. There a lot of great ways to induce comments on your status updates. You can ask a questions, say something funny, make a controversial statement and more These types of stat us updates stimulate response, likes and comments. 2. Use pictures, videos or links inst ead of just t ext. Video, images and links have been proven to increase engagement and hold more weight in the EdgeRank formula. If you don’t know what to use as a picture consider using an word graphic. You can create free word graphics wit h wordle.net 3. Answer your own quest ion in t he comments Answering your own question can give people an example of how they can respond to your question or form an opinion. This not only counts towards your EdgeRank but it helps get more comments. Sometimes breaking the ice is all you need. The more controversial your opinion the better. 4. Like your own st at us update This counts towards your edge rank. 5. Post daily The reason I recommend to post daily is t hat it is a great way to combat time decay and it may also effect your overall page edgerank by having other recent user engagement on your radar. 6. @Mention someone in your status update or in the comments that might relate to in the update It is often that when you are making a status update you think of a person in your fan base that you know is going to want to comment on it. Make sure they see it by using the @ followed by their name. This ensures they see it as facebook will notif y t hem. Also make sure you assume the role of your fan page to make sure your @mentions show all the available fans in the list of people you can mention. 7. @Mention a fan page that is related to your updat e and has the same target fan base This is the same idea as # 6 but its a bit different as you are @ mentioning a fan page. Make sure you like the fan page before you @mention it or they won’t get the notification. This is great for networking with like minded business owners with similar fans. This opens the door to future promotion benefits for both parties. 8. @reply t o comments wit h open questions A great way to keep the conversation going it to replay with another question and don’t forget to call people out to comment back with the @ symbol and then select their name this again ensures they get a notif ication.Tip:If you want to just use the users first name you can, you just have to select their full name first from the drop down menu, then once it appears you can delete back to just their first name. 9. Revive a good t hread Going off point # 8 when your thread starts to get stale on a massive thread you can @replay a bunch of the initial comments with an open ended or funny comment that changes the train of thought. I’ve seen threads st art with completely unrelated topics end with something t otally different. Don’t forget its just a conversation, conversations t ake turns. 10. Just ask them t o share This one is simple but is often forgotten, if your status update can help people or adds value just remind people that they can click the share button. Always remind them to share as t he share button will post to all their friends and with give you the most viral value. 11. Recognize your f ans for their cont ributions Each time you recognize a fan for their contributions you not only increase Affinity with that fan but you make them feel good. A fan that feels good in your environment is a fan that will refer your page and your business to their friends. 12. Ask your fans to tag themselves in phot os If you do a live event where your fans are involved this is a great opportunity to get them to tag themselves. This also increases affinity. 13. Use f acebook ads to take it t o t he next level. One of the best ways to increase fans is to use facebook ads. Facebook has some key advant ages that no other advertising plat form has. The first is that you can target your ad placement based on interests which allows you to only show you ads to potential customers. This gives you a huge advantage, cheaper clicks and more conversions for your money. The next big advantage is social proof. You can embed social proof into your ad copy using real people who are friends with those you are targeting. Social proof is one of the most persuasive elements in marketing. Check Out The Free Videos: How to get targeted customers with facebook ads. If you liked what you read please take a moment to give back and share this with your friends or associates using the share buttons below . “the free way to attract new customers on facebook!” – Click to Tweet if you have questions please leave a comment and i’ll do my best to answer. - If you liked this, you'll love getting my new blog posts. Subscribe If you liked this, you'll love getting my new blog posts. Subscribe below: . ryanhache.com http://www.ryanhache.com /how- to- attract- new- customers- on- facebook. html How to Attract New Customers on Facebook for Free Today i’m excited t o share. need to be showing in the “t op news” sect ion and how to get t here consistent ly. “the free way to attract new customers on facebook! ” – Click to Tweet Step