jason eisner and eric goldlust and noah a smith

... the rational craftsman’s approach to war could easily work against ideas of restraint in war, a point dramatically illu- strated in India by the Arthas ´ astra of Kautilya. This was a manual of statesmanship ... Imperialism, at 174. ARES AND ATHENA 29 CONTENTS Preface page x List of abbreviations xi Introduction 1 PART I War as law enforcement (to 1600) 7 1 Ares and Athena 13 Hallmarks of war 14 War as an instrument ... Duties, at 109. 88 Lucan, Pharsalia, trans. J. D. Duff (Cambridge, Mass.: Harvard University Press, 1927), at 591–3. On Alexander’s casus belli against Persia, see Michael Austin, ‘Alexander and...

Ngày tải lên: 21/09/2012, 11:02

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines have to make ... manufacturer. Caterpillar’s brand personality triggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans, sandals, sunglasses, watches, ... marketing. A company can always outsource its manufacturing. What makes a company ing the problem more carefully. Peter Drucker says that his greatest strength as a consultant is to be ignorant and ask...

Ngày tải lên: 21/09/2012, 17:33

... Carlos Valencia 4 , Clara Maria Arango 5 , Pablo Henrique Aleman 1 , Esdras Martin Vasquez 4 , Juan Carlos Chavarriaga 4 , Andrés Yepes 4 , William Pulido 4 , Carlos Alberto Cadavid 1 and Grupo ... 5 Research Strict glycaemic control in patients hospitalised in a mixed medical and surgical intensive care unit: a randomised clinical trial Gisela Del Carmen De La Rosa 1 , Jorge Hernando Donado 2 , ... Health Evaluation (APACHE II) score [13], Sequential Organ Failure Assessment (SOFA) score [14] and Glasgow coma score. The Glasgow coma score was obtained before starting sedation and was changed...

Ngày tải lên: 25/10/2012, 10:35

... They were fed intragastrically (i.g.) daily for 14 and 28 days. Tumor areas were measured every 7 days using a caliper, and the tumor area was calculated according to the formula: tumor volume ... 30 min at room temperature and incubated with a blocking agent (LSAB kit, DAKO, Copenhagen, Denmark) for 1 hr. They were then incubated with a rabbit anti-human von Willebrand factor (DAKO, Copenhagan, ... humidified 5% CO 2 atmosphere at 37°C. Experimental animals and tumor implantation Female athymic balb/c nude mice (Charles River Laboratories Ltd., USA), aged 4-6 weeks and weighing 19-24...

Ngày tải lên: 03/11/2012, 09:54

... industry. Within the American society, there are many races such as white, black or African-American, American Indian or Alaska native, Asian, native Hawaiian, other Pacific Islander and ethnic groups ... in particular and with our American friends in general. II.2.2. Racial discrimination Racial discrimination is as old as American history since the first black African slaves came to America over ... part-time at a bookstore; Sang’s boyfriend, Farouk, an Egyptian American who was teaching Middle Eastern history at Harvard; Heather, the housemate of Sang and Paul, who was a law student at Boston...

Ngày tải lên: 07/11/2012, 15:01

Ngày tải lên: 07/02/2013, 09:32

... tariffs and quantitative restraints. 5 Conclusion This paper has analyzed the effect of textile and apparel import barriers and regulations on U.S. welfare and sectoral activity. We find that the ... for Forecasting and Policy: a Practical Guide and Documentation of MONASH. Contributions to Economic Analysis 256. Amsterdam: North Holland. de Melo, Jaime and David Tarr. 1990. “Welfare Costs ... 26 Table 4 ETEs and average tariff rates on imports of textiles and apparel, percent, 2005 ETE a Sector Average tariff rate b China non-WTO Total All textile and apparel 9.4 0.79 0.77...

Ngày tải lên: 12/04/2013, 16:17

Ngày tải lên: 05/09/2013, 09:38

... think that brands are well man- aged. Here is his plaint: “Brands do not have to die. They can be murdered. And the marketing Draculas are draining the very lifeblood away from brands. Brands are ... votes. Great brands are the only route to sustained, above-average profitability. And great brands present emotional benefits, not just rational benefits. Too many brand managers focus on rational incentives ... the bathroom is large. How are brands built? It’s a mistake to think that advertising builds the brand. Advertising only calls attention to the brand; it might even create brand interest and brand...

Ngày tải lên: 24/10/2013, 08:20

... persuasively as can a friend, acquaintance, past customer, or inde- pendent expert. Suppose you are planning to buy a PDA (personal digital assistant) and you have seen all the ads for Palm, HP, and Sony. ... 4–5 pay-for-performance basis, 63 Alberto Culver, 51 Allied Van Lines, 75 Amazon.com, 12, 84, 146, 155 American Airlines, 33 American Express, 14, 71 America Online (AOL), 86 Analytics, 80–82 Anchoring, ... strategies, 111 push strategies, 111 videoconferencing, 16 Sam’s, 155 Sara Lee Corporation, 87 Saturn (carmaker), 75 Scandinavian Airlines System (SAS), 32 Schultz, Heidi and Don, 13 Schwab, Charles,...

Ngày tải lên: 24/10/2013, 08:20

... stay relevant and few are sustainable. Advantages are temporary. Increasingly, a com- pany wins not with a single advantage but by layering one advantage on top of another over time. The Japanese ... that a company wins by build- ing a relevant and sustainable competitive advantage. 17 Having a competitive advantage is like having a gun in a knife fight. This is true, but today most advantages ... that many women care about social issues and will pa- tronize a company that cares. 19 Greg Carpenter and Kent Nakamoto have challenged a core as- sumption of marketers that buyers initially know...

Ngày tải lên: 24/10/2013, 08:20

... this year but in your share of the customer’s mind and heart. Companies that make steady gains in mind share and heart share will inevitably make gains in market share and profitability. Marketing ... from A to Z since most Jaguars had to be repaired frequently. An acquaintance of mine always owned two Jaguars, because one was usually in the repair shop. Style, or appearance, does play a major ... junk mail, junk phone calls, and junk e-mail. As privacy concerns rise and lead to leg- islation curtailing what companies may know about individual cus- tomers and how the companies can reach...

Ngày tải lên: 24/10/2013, 08:20

... rarely fully penetrated. All markets consist of segments and niches. American Express recognized this and created the Corporate Card, the Gold Card, and the Platinum Card. To grow, a company can make four segment ... company cre- ates a growing band of angry people bent on discrediting the com- pany to whoever will listen. Guarantees 75 (EVA), market capitalization, and cost of capital must be as familiar to ... Pollard, retired chairman of ServiceMaster, had a credo that included “We should treat everybody with dignity and worth.” At a board meeting, coffee was accidentally spilled on the carpet and a...

Ngày tải lên: 24/10/2013, 08:20

... analysis management are being • Sales-to-expense achieved ratios • Financial analysis • Market-based scorecard analysis 78 Marketing Insights from A to Z nnovation 83 Firms face a dilemma. ... between having superior profits and aver- age profits. Where is partners value? Loyal suppliers and distributors can make a company, and disloyal ones can break a company. Where is knowledge and intellectual ... intellectual capital value? Patents, copyrights, trade- marks, and licenses can be one of the company’s major assets. No wonder there is often a huge gap between a company’s mar- ket capitalization and...

Ngày tải lên: 24/10/2013, 08:20

... in a company has a different agenda. The advertising manager sees the company’s salvation as being in more advertising; the sales manager wants more salespeople; the sales promotion manager wants ... people. The marketers talk sales, market share, and margin, while the IT people talk COBOL, Java, Linus, and tetrabytes. The big mistake is when marketing asks IT to develop a database marketing ... than to their old customers. Thus a telecom company may offer brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and...

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20