importance of the english language to global communication

An investigation into the style of the english language used in advertising slogans issued by some world - famous airlines

An investigation into the style of the english language used in advertising slogans issued by some world - famous airlines

... the advertisers try their best to promote their product; on the other hand, they don’t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful ... clamoring on the radio, or dazzling on the TV. On the other hand, they still need the information to guide their purchasing. Therefore, to attract the consumers’ attention is the most important ... the logo of the product. A slogan is kind of a condensed message of the whole advertisement which advertisers want their customers to remember most. It is the usual case that slogans come to...

Ngày tải lên: 07/11/2012, 14:54

45 1,4K 10
A Brief History of the English Language and Literature, Vol. 2 doc

A Brief History of the English Language and Literature, Vol. 2 doc

... 20 firmly to the +root+ of the word, which was intelligible to both of them, and let the inflexions slide, or take care of themselves. The more the English and Danes mixed with each other, the oftener ... Scandinavia early in the tenth century, and wrested the valley of the Seine out of the hands of Charles the Simple, the then king of the French. The language spoken by the people of France was a broken-down ... to writing; and of these written songs there are only two that survive up to the present day. These are the +Song of Brunanburg+, and the +Song of the Fight at Maldon+. The first belongs to the...

Ngày tải lên: 17/03/2014, 02:20

127 957 0
American Heritage Dictionary of the English Language

American Heritage Dictionary of the English Language

... proportion of the total, remains the genuine core of the language; all of the 100 words shown to be the most frequent in the Corpus of Present-Day American English, also known as the Brown Corpus, ... whether of language, litera- ture, or life, was to usurp the authority of the court and the aristocracy as a source of social values. Hence their insistence that the spoken language must defer to ... although of Welsh ancestry, emerged from the London merchant class. The language habits of all those speakers contributed to the shaping of the urban pattern and to the development of vigorous conversational...

Ngày tải lên: 05/04/2014, 10:40

8,7K 1K 3
A study on the techniques for the improvement to the teaching of oral skills in light of communicative english language teaching for junior high school teachers in quang ngai province part 1

A study on the techniques for the improvement to the teaching of oral skills in light of communicative english language teaching for junior high school teachers in quang ngai province part 1

... CHECK Stop the activity and choose a random pair. Ask them to repeat the activity. Do the same with two other pairs. If the students know the teacher is going to check after the activity, they ... 3.1.3.5. Discussion The teacher organizes an informal discussion on a topic of interest to the students. The teacher can get students to propose a topic. Example: The effects of the new mall (TIẾNG ... most students. What the students hear is usually out of their control and often unclear. Their knowledge of situations and topics help them make sense of it. Using English in the classroom as...

Ngày tải lên: 07/11/2012, 14:41

48 1,3K 7
A study on the techniques for the improvement to the teaching of oral skills in light of communicative english language teaching for junior high school teachers in quang ngai province part  3

A study on the techniques for the improvement to the teaching of oral skills in light of communicative english language teaching for junior high school teachers in quang ngai province part 3

... 24 ii TABLE OF CONTENTS Acknowledgements iv List of abbreviations v Part 1: Introduction 1. Rationale of the study 1 2. Aims of the study 2 3. Methods of the study 2 4. Scope of the study 2 5. ... correction. I would like to acknowledge my debt to Assoc. Prof. Dr. Lê Hùng Tiến and the staff members of Postgraduate Department, College of Foreign Languages, VNU-Hanoi for their enthusiastic support. I ... ACKNOWLEDGEMENTS First of all, I would like to express my deep gratitude to all my teachers at College of Foreign Languages, Vietnam National University-Hanoi for their valuable lectures. And their knowledge, their...

Ngày tải lên: 07/11/2012, 14:41

5 1,1K 9

Bạn có muốn tìm thêm với từ khóa:

w